[JTB Corporation] JTB and JOYSOUND co-create to revitalize the nighttime economy in Aichi and Nagoya
JTB Co., Ltd. Press release: February 5, 2025 JTB and JOYSOUND co-create to revitalize the nighttime economy in Aichi and Nagoya ~Developing nighttime content that gives you a feel of Japanese culture to improve the value of nighttime in the region~ JTB Corporation (hereinafter referred to as “JTB”) and XING Co., Ltd. (hereinafter referred to as “EXING”), which operates JOYSOUND, are developing nighttime content with the aim of
“revitalizing the nighttime economy in Aichi and Nagoya” for foreign tourists visiting Japan. We will start co-creation efforts in Through collaboration between the two companies, we aim to develop and sell nighttime content that allows you to experience traditional Japanese culture, and contribute to the economic impact and cultural value enhancement of local communities.
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https://prcdn.freetls.fastly.net/release_image/31978/1305/31978-1305-3144b33ac7604d6853bfecc918ca1c55-477×318.jpg *The image is for illustrative purposes only.
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https://prcdn.freetls.fastly.net/release_image/31978/1305/31978-1305-ccc839d07d54f7baac038d9a2871efcc-476×318.jpg ■Co-creation project overview ・Purpose: Revitalize the night time economy in Aichi and Nagoya ・Specific initiatives: ●Planning, creation, and sales of high-quality experiential tours that allow you to experience Japanese night culture “snacks” ●Planning, development, and sales of dinner and night culture experience tours using Nagoya’s unique “Nagoya Meshi” ■ Background and purpose of co-creation The number of overseas visitors to Japan in 2024 will exceed 36 million people, the highest ever*1, and the number of overseas visitors to Japan is expected to continue to increase in the future. Under these circumstances, the nighttime economy in Japan is facing issues such as a lack of content and lack of language support, and there is an urgent need to enhance nighttime stays and increase tourism consumption. Aichi and Nagoya are also faced with similar issues facing Japan as a whole, and both companies share the same desire to play a role in revitalizing the night-time economy in these areas and contribute to expanding tourism consumption in the region. We have decided to take this initiative. *1 See Japan National Tourism Organization, Statistics on Foreign Visitors to Japan, December 2024 Estimates (Announced on January 15, 2025) JTB’s business domain is “exchange creation business,” and we use our nationwide network to expand the number of exchanges by creating various flows of people, logistics, and commerce, and support local communities and tourism businesses to solve their problems. . As part of this effort, we have been providing support for inbound visitors to Japan in the region. In addition, it is essential to develop a variety of tourism experiences unique to Japan, especially responding to the nighttime economy, and we are aiming to create a model pattern to revitalize nighttime in the region. Centered around the karaoke business known as the JOYSOUND brand, Xing continues to take on the challenge of creating
entertainment that makes people smile and enrich their souls. In our co-creation project, we will propose a new type of night culture experience that uses karaoke, a culture that Japan is proud of to the world. “JOYSOUND”, which boasts the largest number of songs in the industry, allows people with foreign languages to enjoy Japanese songs with ease, by displaying the lyrics in Roman font ruby and supporting operation functions in foreign languages, allowing people to sing through karaoke. fun and days By encouraging as many people as possible to experience interaction with this culture and promoting attractive experiential tours for tourists visiting Japan, we will support the revitalization of the nighttime economy in Aichi and Nagoya, and create an economic ripple effect on the region. We aim to increase effectiveness. We will develop high-quality experience content by integrating the strengths of both companies, such as JTB’s product development, production, management, and sales know-how for foreign tourists visiting Japan, and Xing’s diverse karaoke content and community-based night shop network. We did this. With this content as the first installment, we will further revitalize nighttime in Aichi and Nagoya. This will lead to a wide range of tourism
consumption, including stays and meals, and a large economic ripple effect. ■Future developments In fiscal 2025, we will continue to expand content with the aim of revitalizing the night time economy. From 2026 onwards, in anticipation of the future increase in the number of foreign tourists visiting Japan, we will aim to expand the system we have built nationwide, and will continue to collaborate by making full use of both parties’ national networks. [JTB Co., Ltd.] Representative Director, President and Executive Officer: Eijiro Yamakita JTB’s business domain is “interaction creation projects,” and we are working to solve regional and social issues by designing people x places x interaction. By developing tourism content that utilizes local resources, we will expand the number of people who interact with us and contribute to sustainable regional development. * “Exchange Creation Project” is a registered trademark of JTB. ・Homepage: https://www.jtbcorp.jp/ [Xing Co., Ltd.] Representative Director and President: Yasushi Mizutani Xing is a karaoke manufacturer that develops “JOYSOUND,” a commercial online karaoke that boasts the highest number of songs*. Together with the latest model “JOYSOUND In order to embody our founding spirit of “challenging the limitless unknown,” we aim to make further leaps forward with respect for music and a spirit of taking on challenges in unknown areas.Entertainment that brings smiles to people’s faces and enriches their souls. We continue to take on the challenge of creating. *: As of January 2025, researched by Xing Co., Ltd. Some functions may not be available depending on the environment and settings of the room you are using. ・Homepage: https://xing.co.jp/ ■For inquiries regarding this matter, contact JTB Nagoya Division TEL: 052-551-2413 (Reception hours: 9:30-17:30 *Closed on 12/30-1/3 and Saturdays, Sundays, and holidays)

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