JAL (Joint release) JAL and JTB launch a co-creation project to promote local excursions for foreign visitors to Japan, taking advantage of the Osaka/Kansai Expo

[JAL] (Joint release) JAL and JTB take advantage of the Osaka/Kansai Expo to launch a co-creation project to promote local excursions for foreign visitors to Japan ​ Image
URL: JAL Press release: March 25, 2025 (Joint release) JAL and JTB launch a co-creation project to promote local excursions for foreign visitors to Japan, taking advantage of the Osaka/Kansai Expo ~We create new relationships and connections through tours that take advantage of the region’s attractive tourism resources~
https://prcdn.freetls.fastly.net/release_image/30684/1208/30684-1208-f80b2a55c15b85311b8e54f05d57e2bf-1096×136.png March 25, 2025 JTB Co., Ltd. Japan Airlines Co., Ltd. J-Air Co., Ltd. Japan Air Commuter Co., Ltd. JTB Co., Ltd. (Headquarters:
Shinagawa-ku, Tokyo, Representative Director and President and Executive Officer: Eijiro Yamakita, hereinafter “JTB”), Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and Group CEO: Mitsuko Tottori, hereinafter “JAL”), J-Air Co., Ltd. (Headquarters: Ikeda City, Osaka Prefecture, Representative Director and President: Shunsuke Honda, hereinafter “J-AIR”), Japan Air Commuter Co., Ltd. (Headquarters: Kirishima City, Kagoshima
Prefecture) President and Representative Director Shingo Takei (hereinafter referred to as “JAC”) will work on co-creation projects to attract foreign visitors to Japan, who are concentrated in urban areas, to various parts of Japan and promote regional revitalization.
https://prcdn.freetls.fastly.net/release_image/30684/1208/30684-1208-912b864e778459311c6ad3d12a27fef9-970×322.png The annual number of foreign tourists visiting Japan in 2024 was recorded at 36.87 million people (*1), which was about 5 million more than the previous high in 2019, and a new annual high. However, when we look at where these people stay, most of them are concentrated in some cities such as Tokyo, Kyoto, and Osaka, and in some areas, the problem of overtourism is becoming serious, such as excessive crowding, bad manners, which affects local residents, and a drop in tourist satisfaction. In order to resolve these issues, JTB and JAL will promote the decentralization of foreign visitors to Japan and contribute to regional revitalization, economic effects, and job creation by utilizing domestic regional routes that are less frequented by foreign visitors to Japan and creating tours that allow them to experience the diverse culture, rich tourism resources, and hidden local materials that are scattered throughout Japan. As the first step in the initiative, JTB and JAL will begin selling tours targeting foreign visitors to Japan visiting the Osaka/Kansai Expo from March 25th (Tuesday) that will include a stay in the Osaka/Kansai area where the expo is being held, as well as domestic regional routes departing from and arriving at Osaka Itami Airport operated by JAL Group’s J-AIR and JAC. We plan to continue expanding our products as part of the second edition. Please look forward to our future efforts. (*1) Source: Japan National Tourism Organization (JNTO) Statistics on foreign visitors to Japan (announced on January 15, 2025) [Role of each company in co-creation project] 〇Japan Airlines Co., Ltd. We will flexibly operate the reservation system for domestic flights operated by JAL Group’s J-AIR and JAC for this project, and create a smoother reservation and ticketing system to attract foreign visitors to Japan. 〇JTB Co., Ltd. In order to encourage foreign visitors to Japan to travel to regional areas, we will create and sell excursion-type travel products using domestic flights, incorporating attractive tourism materials from all over Japan. 【Co-creation project period】 March 25, 2025 (Tuesday) ~ [Tour product development concept] Target passengers: Foreigners visiting Japan staying in the Kansai area for the purpose of visiting the Expo Features: 1. Use local routes that depart from and arrive at Osaka Itami Airport. 2. Consider
sustainability and aim to achieve regional decarbonization. (“CO2 Zero Travel (R) (*2)”) 3. Provide in-depth “experiences” that allow you to experience the nature, history, traditional culture, and local cuisine of the destination you are visiting. 4. An English-speaking guide will accompany you throughout the tour to help you gain a deeper
understanding. (*2) “CO2 Zero Travel (R)” is a registered trademark of JTB and is a program that virtually eliminates CO2 emitted during travel by using the J-Credit system. Travel planning and
implementation: JTB Co., Ltd. Hiroshima Branch Japan Inbound Team 2nd Floor Kamiyacho Building, 2-2-2 Kamiyacho, Naka-ku, Hiroshima 731-0031 Email address: dics@jtb.com (09:30-17:30 *Closed on Saturdays, Sundays, and holidays, and 12/30-1/3) JTB Co., Ltd. Purchased Products Division Western Japan Purchase and Sales Department 9th floor, JTB Building, 2-1-25 Kutaro-cho, Chuo-ku, Osaka 541-0056 Travel
Reservations/Applications: Osaka/Kansai Expo Official Tourism Portal Site “Expo 2025 Official Experiential Travel Guides” [Tour lineup (first part)] From March 25th (Tuesday), we will start selling three tours: Kyushu, Chugoku, and Tohoku. 1. World Natural Heritage “Amami Oshima” and Kagoshima 3 days Visit the Galapagos of the East, Amami Oshima, a world natural heritage site, and Kagoshima, the Naples of the East with views of the majestic active volcano Sakurajima. Travel fee (per person): 290,000 yen (2 people occupies 1 room)
https://prcdn.freetls.fastly.net/release_image/30684/1208/30684-1208-bf039cb36bb7a31635cfa1c13afe4df4-886×292.png 2. 3 days from Sanin to Sanyo and Seto Inland Sea Tour the mythical hometown of Izumo, the old streets of Kurashiki, the world heritage site Miyajima, and the scenic Shimanami Kaido. Travel fee (per person): 198,000 yen (2 people occupies 1 room)
https://prcdn.freetls.fastly.net/release_image/30684/1208/30684-1208-001bf5e1e213cde5afaadb7c76a0d434-901×309.png 3. Tohoku: 3-day trip to feel the atmosphere of good old Japan Visit the nostalgic Ginzan Onsen, the ancient temple of Risshakuji, Matsushima, one of Japan’s three most scenic spots, and Chusonji, a world cultural heritage site. Travel fee (per person): 240,000 yen (2 people occupies 1 room)
https://prcdn.freetls.fastly.net/release_image/30684/1208/30684-1208-446fa2fefae43cdb0ff8fdcce954f181-879×298.png 〇Japan Airlines Co., Ltd., J-Air Co., Ltd., Japan Air Commuter Co., Ltd. The JAL Group will continue to work together as one to promote the ESG strategy, which is our top strategy, and create sustainable social and economic value by creating relationships and connections through transportation, with the aim of becoming the airline group that is most chosen and loved by customers in the world. URL https://www.jal.com/ja/ 〇JTB Co., Ltd. JTB’s business domain is “interaction creation projects,” and we work to solve regional and social issues by designing people x places x interaction. By developing tourism content that utilizes local resources, we will expand the number of people who interact with us and contribute to sustainable regional development. *”Exchange Creation Project” is a registered trademark of JTB Co., Ltd. URL https://www.jtbcorp.jp/jp/