ZAZA Co., Ltd. A new solution to overtourism. A regionally distributed journey expanded by the cooking experie nce platform “airKitchen”

[ZAZA Co., Ltd.] A new solution to overtourism. A regionally distributed journey expanded by the cooking experience platform “airKitchen” ​
ZAZA Co., Ltd. Press release: May 14, 2025 A new solution to overtourism. A regionally distributed journey expanded by the cooking experience platform “airKitchen” As the number of foreign tourists visiting Japan continues to increase due to the 2025 Osaka/Kansai Expo and the weak yen, overtourism (overcrowding of tourist spots) is becoming a problem in various parts of Japan. Meanwhile, “airKitchen” (https://airkitchen.me/host.php), a platform operated by ZAZA Inc. (Representative Director: Go Nagatsu, location: Nagoya City, Aichi Prefecture) that connects travelers with culinary experiences from around the world, is expanding the new destinations for travelers from “sightseeing spots” to “places of living,” and is attracting attention as a source of regionally dispersed tourism.
https://prcdn.freetls.fastly.net/release_image/32842/59/32842-59-37c00d28e72fefca19ab5cedd449d885-1280×720.png Avoiding crowds at popular tourist spots and experiencing “residential areas” becomes a new travel attraction airKitchen offers a unique experience where travelers visit hosts’ homes and cook and taste Japanese home-cooked meals together. Currently, many hosts are active in residential areas and local cities, in addition to tourist destinations such as Tokyo, Kyoto, and Osaka. For travelers, “meeting people and learning about their lives” can provide a deep sense of satisfaction that cannot be experienced at tourist destinations, and for hosts, it is also a means of international exchange that can be done from home. Potential as a sustainable tourism model airKitchen’s cooking experience is rated as a “slow and sustainable tourism experience” with a low environmental impact because of its small group size, advance reservations, and home-based cooking experience. Travelers will avoid the congestion in the city center and visit the suburbs, which is expected to revitalize the local economy and disperse tourism. Additionally, an increasing number of classes are incorporating locally produced vegetables and seasonings into their ingredients, leading to the promotion of local production for local consumption.
https://prcdn.freetls.fastly.net/release_image/32842/59/32842-59-bf4bf73ff4708aed69689c5a77c7f14a-800×600.jpg Foreign guests participating in a sushi making experience Future development of airKitchen Currently, airKitchen has over 10,000 registered hosts in over 180 cities around the world, and we plan to further recruit and expand hosts in regional areas in the future. Travelers will also have more options to experience the “real Japan” that is one step away from popular tourist destinations. About airKitchen airKitchen is an online matching platform that connects local hosts who can teach you how to cook at home while traveling with travelers who want to learn about cuisines from around the world. Since the service began in 2018, it has been expanded to countries around the world, including Japan, Italy, France, Vietnam, and Thailand. We offer a wide range of experiences, from classes that even beginners can enjoy to full-fledged classes for professionals. airKitchen HP is here ​ ZAZA Co., Ltd. Company Profile Company name: ZAZA Co., Ltd. Address: JP Tower Nagoya 21F, 1-1-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture Representative: Representative Director Go Nagatsu Established: July 4, 2017 Business details: Operation of the travel platform business “airKitchen”, operation of the DX platform “Metri” for the manufacturing industry Company website: https://zazainc.co.jp/ “airKitchen” homepage: https://airkitchen.me/ “Metoree” homepage: https://metoree.com/ Official SNS ・X: https://www.instagram.com/airkitchen_official/?hl=ja ・Instagram: https://www.instagram.com/airkitchen_official/?hl=ja ・Facebook: https://www.facebook.com/airKitchen.official/?ref=br_rs ・YouTube: https://www.youtube.com/watch?v=sZfiIcnEt_Q [Inquiries regarding this matter] ZAZA Co., Ltd. airKitchen Division
Email：info@airkitchen.jp