We have decided to distribute free of charge practical materials on how to make our minds barrier-free, in order to increase the number of places where everyone can feel safe.

Increasing the number of places where everyone can feel safe – We have decided to distribute the barrier-free mental practice materials for free. ​
Ayumi General Incorporated Association Press release: July 1, 2025 Increasing the number of places where everyone can feel safe – We have decided to distribute the “Mental Barrier-Free Practice Materials” for free. General Incorporated Association Ayumi (Representative Director: Hiroto Yamaguchi, Location: Shibuya-ku, Tokyo) is pleased to announce that it will distribute the “Mental Barrier-Free Store Guide Materials” for free to operators of accommodation facilities, stores, commercial facilities, etc.
https://prcdn.freetls.fastly.net/release_image/85383/27/85383-27-5e534c421c9480145338642ef026288c-1280×720.png Complete guide photos for creating a mentally barrier-free store This guidebook will be distributed free of charge to support the promotion of reasonable accommodation in eliminating discrimination against people with disabilities, which will be mandatory from April 1, 2024, and universal tourism, which has been gaining attention since 2025. *The 2025 problem (progression of an aging society) and the 2025 Osaka-Kansai Expo are also catalysts. As a preliminary step to concretely practicing the provision of reasonable accommodation and the promotion of universal tourism, it was developed as a tool to understand “what kind of attitude, stance, and consideration is necessary?” Through this guidebook, we will support service providers who are making daily improvements so that more customers can spend their time comfortably. Failure to provide reasonable accommodation to people with disabilities has led to lawsuits and negative rumors. Most recently, a certain movie theater’s response was covered by many media outlets as lacking reasonable accommodation, leading the operator to issue an apology. As the importance of compliance in accepting people with disabilities increases, it is essential to review, promote, and strengthen disability support and barrier-free measures throughout the organization. For companies and stores, utilizing this knowledge can increase the value of customer experience, and can be expected to improve satisfaction, increase repeat visit rates, spread good word-of-mouth, and improve the company image. To obtain the guidebook, please download it from the URL below. Download
here ​ For inquiries about this guidebook, please contact us at the email address below. 【Contact】 Company name: Ayumi General Incorporated Association Representative Director: Hiroto Yamaguchi Email address: contact@the-ayumi.jp Ayumi General Incorporated Association aims to realize a barrier-free society that benefits both companies and consumers through support for making stores and facilities barrier-free, corporate training, and the operation of a barrier-free information site. Ayumi also publishes the following articles for business operators, so please take a look at them as well. Article title: Providing reasonable accommodation to improve productivity and avoid risks – What are the measures that also lead to understanding on-site? ～ Read the article as well ​ ・Company Profile Company name: General Incorporated Association Ayumi Representative Director: Hiroto Yamaguchi Location: 2F Kuwano Building, 6-23-4 Jingumae, Shibuya-ku, Tokyo Business: Support for making stores and facilities barrier-free, operation of a barrier-free information site, corporate training Corporate URL:
https://the-ayumi.jp Barrier-free information site:
https://the-ayumi.jp/media/ Phone number: 03-6778-2636 ・About the expression “disability” At Ayumi, we define disability as a barrier to society. The character “gai” (harm) does not mean that the individual has a mental or physical disability, but rather refers to a barrier to society. In addition, there is a risk that the person, their family, and other related parties may not be able to obtain the information they really want due to the variation in spelling, such as using the characters ‘chai’ and ‘chagai’ (disability). In order to avoid such risks, Ayumi uses the character ‘chai’ (disability). More information about this release *This email has been sent automatically, so please do not reply.