Wataya Besso Co., Ltd. Pierre Hermé Paris, a fusion of tradition and innovation that can be experienced with all five senses, opens on Friday, August 1st! ~A unique experience where Japanese style meets the world~

【Wataya Besso Co., Ltd.】 Pierre Hermé Paris, a fusion of tradition and innovation that can be experienced with all five senses, opens on Friday, August 1st! ~A unique experience where Japanese style meets the world~ ​
Wataya Besso Co., Ltd. Press release: July 8, 2025 Pierre Hermé Paris, a fusion of tradition and innovation that can be experienced with all five senses, opens on Friday, August 1st! ~A unique experience where Japanese style and the world come together~
https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-98e1512346c37a8a38dc4f7a62aa667a-3900×3022.jpg The concept brand “Made in Pierre Hermé” of the inn “Wataya Besso” (location: Ureshino City, Saga Prefecture, CEO: Yoshimoto Obara) in Ureshino Onsen, Saga Prefecture It will replace the former Wataya Besso and reopen as the world-famous patisserie Pierre Hermé Paris on Friday, August 1, 2025. Enjoy a one-of-a-kind sweets experience in a space that satisfies all five senses, where the philosophy of Pierre Hermé, which fascinates gourmets from all over the world, is combined with Ureshino’s proud culture of hot springs, tea, and tableware. Wataya Villa and Pierre Hermé Paris, Tradition and Innovation Coexist Ureshino Onsen is a famous hot spring in Saga Prefecture, known as one of Japan’s three most beautiful skin-beautifying hot springs. Wataya Besso, a 74-year-old inn located in the center of the hot springs, has been deeply involved in local culture and has undertaken a number of innovative initiatives. The “Made in Pierre Hermé” project, which opened in 2021, is a place where the philosophy of Pierre Hermé, a world-renowned pastry chef known as the “Picasso of the pastry world,” lives and breathes. It has developed into a base for promoting the charm of the land, through collaboration with Ureshino City’s traditional craft, Hizen Yoshida ware, and tea tourism with the organic tea farm “Kitano Tea Farm.” A cafe will also open in 2023, where the sweets by Pierre Hermé, whose motto is “the only guide is the pleasure of taste,” are served in original white porcelain dishes by Hizen Yoshida ware “224porcelain,” and the harmony of Japanese and Western styles has captivated visitors. In April of this year, an original box containing three types of Ureshino tea macarons was released, which has been well received as a new souvenir from Ureshino. And in August 2025, Pierre Hermé Paris will open at Wataya Villa. Why is there a Pierre Hermé Paris in Ureshino? Ureshino has a unique “regional OS”. It is the unique character of the land where nature and culture blend together, such as the 1300-year-old Ureshino Onsen, the 500-year-old Ureshino tea, and the 400-year-old Hizen Yoshida ware. “Pierre Hermé Paris” and Wataya Besso connect Ureshino’s unique and rich regional resources with sweets from around the world, creating a space where “Japan” and “France” resonate with each other. This is where your journey to special sweets that you won’t find anywhere else in the world begins, even though it’s in Saga. Image
URL: https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-7235317fce98d74ded224c308a1e7bd1-3900×2599.jpg Assortment of 3 macarons, including Wataya Besso’s exclusive Ureshino tea macarons ¥1,998 including tax *Image is for illustration only Main lineup
https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-ee24cd958a6f7b478672725d575e25d8-3900×2600.jpg ・Macarons (3 types of macarons exclusive to Wataya Besso various macarons) Ureshino Sencha / Ureshino Houjicha / Ureshino Genmaicha / Ispahan / Infiniment Pistache / Origine Mexican and others ・Croissants Nature/Ispahan and more ・Baked goods Sable/Madeleine/Financier and more 〈cafe〉 ・Afternoon tea A Japanese tea salon experience combining sweets and Ureshino tea. Savory dishes, three kinds of sweets, two kinds of macarons, croissants, Kitano Tea Farm’s Ureshino tea and specialty coffee – all you like. From 7,000 yen (tax included) per person, seasonal special courses available Two sessions: 11:30 and 14:00 *Please make your reservation by 17:00 the day before. ◎For reservations, click here: https://airrsv.net/cafe-watayabesso/calendar ・Drinks Latte Ispahan/Frappe Macaron Ispahan/Ureshino Tea/Specialty Coffee/Other
https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-4fc8fc57a2056c1b80cd8971c05cfb01-2000×1335.jpg Photo by Akihide Mishima Pierre Herme Paris Pierre Hermé, known as the “Picasso of the patisserie world,” is always challenging himself with creative pastries and is also eager to impart his unique know-how of “Haute Pâtisserie” (high-end pastry). Each of his exquisite creations, created with a thorough focus on ingredients and precise techniques, shows a pure beauty. With the motto “The joy of taste is the only guide,” Hermé has created a truly original “world of taste,
sensibility, and joy.” ・WEB site https://www.pierreherme.co.jp/
https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-c48546a1dc5d7c7d23ced8a0b40a6f61-1619×1080.jpg Kitano Tea Farm A tea farm in Ureshino City, Saga Prefecture, that has been in operation for three generations. They do not use any pesticides or chemical fertilizers, and instead work on organically grown tea using homemade microbial fermentation fertilizer. Currently, they are involved in the production and sale of Sencha, Black Tea, and Houjicha, and are also actively involved in activities to pass on the local tea culture to the next generation. ・Website
https://kitanochaen.com/
https://prcdn.freetls.fastly.net/release_image/86101/97/86101-97-e28b3c9d01882b0b04c6441a411a1544-1040×693.jpg 224porcelain A pottery manufacturer born in Ureshino City’s Hizen Yoshida ware, a pottery manufacturer with 400 years of history. Hizen Yoshida ware is characterized by its free manufacturing without a set style. While based on a long history and the techniques cultivated there, they continue to challenge themselves to create new and unique products without being bound by past values. ・WEB site
https://www.224porcelain.com/ ●Store information】 〈Store name〉Pierre Hermé Paris 〈Opening date〉Friday, August 1, 2025 (planned) 〈Boutique business hours〉9:00-20:00, open all year round 〈Cafe business hours〉10:00-18:00 (take-out only until 11:00, last order 17:30), closed on Tuesdays 〈Main phone number〉0954-42-0210 (9:00-17:00, closed on Sundays) *This email has been sent automatically, so please do not reply.