TSP Taiyo Co., Ltd. Survey results Motivation to participate in Golden Week gourmet events remains steady at approximately 50% for the second consecutive year

[TSP Taiyo Co., Ltd.] [Survey results] Motivation to participate in “gourmet events” during Golden Week remains steady at approximately 50% for the second consecutive year
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TSP Taiyo Co., Ltd. Press release: April 24, 2025 [Survey results] Motivation to participate in Golden Week gourmet events remains steady at approximately 50% for the second consecutive year The desire to participate in the event continues to be strong at about 40%, especially among teenagers, which rose 6 points from the previous year to 60% TSP Taiyo Co., Ltd.
(Headquarters: Meguro-ku, Tokyo, President and Representative Director: Yoshigo Ikezawa, hereinafter referred to as the “Company”) continued from last year to conduct a survey regarding the event among people in their teens to 70s (920 valid responses). As a result of the survey, the number of people who responded that they were interested in participating in the event remained at a high level of
approximately 40%, which is about the same as last year. In
particular, among teenagers, the percentage of respondents who said they “want to participate” and “somewhat want to participate” increased by 6 points from last year to over 60%, indicating a growing desire to participate in events. The desire to participate in “gourmet events,” which ranked first last year as a genre, remained steady this year as well, with approximately 50% of respondents wanting to participate. This result shows the strong popularity of gourmet events that everyone can enjoy. [Summary of survey] In this survey, we defined events as “events held over a limited period of time” and investigated people’s desire to participate in events as “opportunities for people to get excited,” “spaces for shared experiences with others,” and “places for communication.” Target: Teens to 70s nationwide Method: Internet research 1st: April 5th to 10th, 2024 Number of valid responses: 1,008 people 2nd: April 14th to 16th, 2025 Number of valid responses: 920 people ■ About 1 in 4 people plan to participate in the event, and 40% of people in their 20s plan to participate When asked, “Are you planning to participate in an event during this year’s Golden Week period or the holidays that include it?” (2024/n=1008, 2025/n=920), the answer was “I have plans.” The number of people who answered “I don’t have any plans” increased from 54.8% to 57.4%, and the number of people who answered “I don’t know yet” decreased from 19.9% ​​to 17.2%.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-e37a50b24fb612864c7a26e5e217a706-905×491.png Looking at the results by generation, similar to last year, many people in their teens to 30s answered that they had plans, especially over 40% of people in their 20s, and the desire to participate in events among people in their 20s remains at a high level. On the other hand, the percentage of people who answered “I don’t have any plans” increased among all people in their teens to 30s, and while the percentage of people who answered “I don’t know yet” remained almost unchanged among teens, it decreased from 20.7% to 13.9% among those in their 20s, and from 18.8% to 13.3% among those in their 30s. Additionally, the number of people in their 40s who answered that they had plans increased from 18.6% to 24.2%, and among those in their 50s, from 12.3% to 19.2%. Another characteristic is that people in their 40s and 50s have a growing desire to participate in events. Image
URL: https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-07dcbc01ea7b139c35c496bbfadb5a43-1080×594.png ■A steady 40% of people have a desire to participate in events, and over 60% of teenagers When asked, “If you learned of an event that you are interested in in the future, would you want to participate?” (2024/n=753, 2025/n=686), the percentage of people who answered “I want to participate” or “Somewhat want to participate” remained steady at 42.0% in 2024 and 41.3% in 2025. The percentage of respondents who said they were “neutral” remained at about the same level from 20.2% to 21.7%, and the percentage who said they “somewhat don’t want to participate” ranged from 6.1% to 5.5%. Those who said they would not participate increased from 15.3% to 20.0%, and those who said they had nothing in particular/don’t know decreased from 16.5% to 11.5%.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-5e3e4a9434f25e699f16c906637aa067-901×493.png Looking at the results by generation, the percentage of teenagers who answered “I want to participate” or “Somewhat want to participate” has increased from 54.5% in 2024 to 60.3% in 2025, and the percentage of people who want to participate in events tends to be higher than other generations. On the other hand, the number of respondents in their 30s decreased from 42.7% to 32.8%, indicating that their desire to participate in events has decreased somewhat.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-e69dd1466ac20e0664ab326bada4a6f5-1081×591.png ■ Motivation to participate in “Gourmet Events” remains popular with approximately 50% remaining, same as last year When asked, “What genre of events would you like to participate in during Golden Week? (up to 3)” (2024/n=571, 2025/n=517), the percentage of people who answered “gourmet events” decreased from 52.0% in 2024 to 46.0%, but remained at a high level. “Music events” from 28.5% to 28.8%, “Watching sports” from 25.4% It remained flat at 25.1%. As with last year, events that are often held outdoors occupied the top three spots. After that, “exhibitions/expos” increased from 20.1% to 23.6%, followed by “art events,” “exhibitions (excluding permanent exhibitions),” “children’s events (shows, workshops, education, etc.),” ​​”illuminations,” “theatrical events,” “disaster prevention events,” and “others.” Although many genres decreased from last year,
“Exhibitions/Expositions” increased by 3 points compared to last year. This may reflect the growing momentum for the Osaka/Kansai Expo, which opens on April 13th.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-72963fd2b430e8fe34a223e15575f230-1189×646.png “Gourmet events” were the area that most respondents said they would like to participate in, and those in their 50s and 60s and above had a particularly strong desire to participate, with approximately 50% of respondents wanting to participate in “gourmet events.” It can be said that the event attracts a lot of attention as other generations are also highly motivated to participate. Furthermore, among teenagers, the number of people who said they would like to
participate in “music events” increased from 42.7% last year to 52.8%, indicating that they are becoming even more popular. Regarding “Exhibitions/Expositions,” the number of respondents in their 20s who ranked in the top three increased from 22.9% to 26.9% in 2024, among those in their 50s from 26.0% to 37.3%, and among those in their 60s and above from 21.1% to 30.1%. Among people in their 30s and 40s, “events for children” fell out of the rankings, but “music events” are becoming more popular.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-a6def340cae0b18c6209a50fc6382354-900×488.png ■Responses of wanting to participate in events with family and friends are the same as last year, but trends by age group are changing When asked, “Who would you like to participate in the event you selected in the previous question? Please select the option that most applies to you.” (2024/n=571, 2025/n=474), the results were almost the same as last year’s responses.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-81f996a2852a4d2cc4fee4dc390b6a84-1197×660.png By age group, the number of teenagers who answered “friend” increased from 39.3% last year to 50.0%, while the number who answered “one person” decreased from 12.0% to 4.9%. The number of people who answered “family” increased from 37.3% to 41.6% among those in their 20s, from 54.3% to 60.3% among those in their 30s, and from 54.8% to 61.8% among those in their 50s. On the other hand, the percentage of people who answered “lover/partner” decreased for many generations. Among people over 60, the number of people who answered “friends” increased from 4.2% to 17.6%, indicating a desire to enjoy events with family and friends.
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-16c36120ecdc604e29e4541b9142aa7d-1010×595.png ■Very popular gourmet events held in various locations during Golden Week As an event consulting company, we host large-scale events such as sporting events and illuminations, as well as extremely popular gourmet events every year. We are responsible for a wide range of tasks, from planning to day-of operations, and support the creation of events that attract a large number of visitors. Craft gyoza festival
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-68cd6463fedb29bd2d088bc7aea6a285-877×1030.jpg The Craft Gyoza Festival is held in three cities across Japan during Golden Week, where you can enjoy beers and gyoza from around the world. We are supporting the event to be held in Hiroshima Prefecture from April 29th (Tuesday) to May 6th (Tuesday). This is a popular gourmet event where you can enjoy a variety of gyoza, including classic fried gyoza, boiled gyoza, and fried gyoza, as well as over 50 types of beer from around the world. Craft Gyoza Festival Official Website https://craftgyoza.jp/ 25th Thailand Festival Tokyo Image
URL: https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-651ace90f514483ce836f4a924e848e9-1440×720.jpg The 25th Thailand Festival Tokyo, one of the largest international exchange festivals in Japan, will be held again this year from May 10th (Sat) to May 11th (Sun) at the event plaza in Yoyogi Park, Tokyo, with over 300,000 people attending each year. In addition to food and beverage booths where you can enjoy authentic Thai cuisine, you can also enjoy stages featuring Thai artists, dancers, Muay Thai, and more.This is a project sponsored by our company and is being produced by three private companies with advice from the embassy. From May 8th (Thursday) to May 12th (Monday), many fan meetings and live music events will be held at event halls in Tokyo. 25th Thai Festival Tokyo Official Website https://thaifes.jp/ Tokyo Tokyo Delicious Museum
https://prcdn.freetls.fastly.net/release_image/56254/127/56254-127-4e8ad376f86ae5e0a52362435afaa608-1440×786.png Japan’s largest gourmet event “Tokyo Tokyo Delicious Museum” will be held again this year at Symbol Promenade Park in Ariake for three days from May 16th (Friday) to May 18th (Sunday) after Golden Week. The event brought together Tokyo’s gourmet food from long-established popular restaurants to up-and-coming restaurants, and over 60,000 people visited over the three-day period. Our company also provides consulting for stores from event planning and management. We support the holding of events that will be enjoyed by those who visit, and where participating stores will be proud to represent Tokyo. Tokyo Tokyo Delicious Museum Official Website
https://tokyotokyo-delicious-museum.jp/ ■Providing both the
construction of overseas pavilions and the soft aspects of venue management at the Osaka/Kansai Expo The Osaka/Kansai Expo has been busy since its opening, and we hope to create a moving experience that will be a lifelong memory for all who visit, by providing both the construction of many pavilions, including those from Ireland, and the intangible aspects of venue management, including interviews and training for the approximately 1,000 guest service attendants who will welcome guests. [TSP Taiyo Co., Ltd. Company Profile] Company name: TSP Taiyo Co., Ltd. Head office: Meguro-ku, Tokyo Representative: Yoshigo Ikezawa Business content: Planning and production of various events, design and construction of venues, operation management, rental of related equipment, etc. URL: https://www.tsp-taiyo.co.jp [About TSP Taiyo Co., Ltd.] TSP Taiyo Co., Ltd., which will celebrate its 70th anniversary in 2025, is a professional group that creates all kinds of moving places with comprehensive support, from event consulting through spatial solutions to planning and production. As a design and consulting company involved in all kinds of events, including big international events, we provide total solutions from advance income and expenditure planning to planning, creative production, architectural design, construction, and management to maximize profits. Please leave the hospitality services associated with PR, promotions, and events to us. In recent years, we have been actively promoting initiatives for diversity, SDGs, and ESG by making full use of our unique know-how cultivated from our extensive experience.