[Tourism DX Promotion Project] Announcement of Japan Tourism Agency’s “Tourism DX” “4th Next Tourism Seminar 2024”
Tourism DX promotion project Press release: November 29, 2024 Announcement of “Tourism DX” “4th Next Tourism Seminar 2024” by Japan Tourism Agency
https://prcdn.freetls.fastly.net/release_image/107216/24/107216-24-4fe5cd5850af5ba2adbbf5065014bf49-3900×2600.jpg The Tourism DX Promotion Project Secretariat has decided to hold the 4th of “Next Tourism Seminar 2024” (4 sessions in total) for local governments, DMOs, businesses, etc. that will be working on tourism DX. I will. We are planning to hold four online seminars in 2020, each with a different theme. The 4th session was held under the theme of “Improving convenience for travelers, promoting excursions, and advancing tourism destination management,” and covered the latest trends in tourism DX, conducted in the Shiga Highlands and Kyoto by the Sea area (northern area of Kyoto Prefecture). We will introduce examples of our initiatives and tell you about services that can be used to promote DX. Through this seminar, we will answer questions from tourism business operators such as “What is tourism DX?” and “I don’t know where to start.” Whether you are not yet familiar with tourism DX or are already working on it, please join us. [Event name] 4th Next Tourism Seminar 2024 [Date and time] January 16, 2020 (Thursday) 13:00-17:00 [Venue] Online event [Participation fee] Free [Application URL] https://next-tourism-seminar-2024-04.peatix.com Please apply from the URL above. *Language: Japanese [Target] This event is intended for the following people, but anyone who is interested in tourism DX is welcome to participate. ・Persons in a position to formulate regional tourism strategies (local governments, DMOs, tourism associations, etc.) ・Those who are in a position to introduce and utilize digital tools at tourist destinations (DMOs, tourism operators, etc.) ・People who are in a position to support the planning and implementation of digital tools (IT businesses, etc.) [Program] 13:00～ (1) Introduction of this seminar/Secretariat 13:05～ (2) Explanation of the purpose of the tourism DX business/Japan Tourism Agency 13:20～ (3) Introduction of good examples of tourism DX 1. / Shiga Kogen Tourism DX Promotion Consortium ▶ He talked about his efforts to improve convenience for travelers and increase profits for businesses by utilizing local sites, the results of working on CRM measures that utilize accommodation reservation information, and key points in promoting DX in Shigakogen. Masu. Reference: Case study page Shiga Kogen Tourism DX Promotion Consortium | Tourism DX (kanko-dx.jp) 14:15～ (3) Introduction of good examples of tourism DX 2. / Kyoto by the Sea Tourism DX Promotion Council ▶ We will talk about the results of using hometown tax donations (Kyoto by the Sea coins) to increase tax payments for the entire region and secure independent financial resources for DMOs, as well as efforts to guide e-commerce sites using CRM and their effects. Reference: Case study page Kyoto by the Sea Tourism DX Promotion Council | Tourism DX (kanko-dx.jp) 15:10～ (4) Initiative introduction 1. / JTB Co., Ltd. ▶ Solve inbound customer attraction and operational efficiency with DX! Introducing our latest booking platform. 15:45～ (4) Initiative introduction 2. / Gifty Co., Ltd. ▶ Focusing on the “Destination Tax (R)︎,” which allows you to instantly make hometown tax payments (donations) from your smartphone and receive an electronic gift certificate that can be used locally as a return gift, the e-Machi Platform (R) offers local electronic gift certificates. )︎”, we will talk about how to utilize it and the effects of its introduction, based on actual implementation examples. 16:20～ (5) How to register a Google business profile/Grow with Google instructor ▶ Based on trends in travelers’ information gathering methods, we will talk about how to register a business profile on Google, a website frequently used by travelers, and effective information dissemination methods. 16:50~ (6) Administrative liaison/Secretariat *Please note that the order of programs and times listed are subject to change. ■Inquiries regarding this press release Tourism DX Promotion Project Secretariat jta-dx2024-jimu@ml.ntt.com
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