[Tokyo Rickshaw] We will be holding an event that will brighten up Asakusa in autumn with Kibundo Sohonten, a long-established
ningyo-yaki shop in Asakusa that has been running for 130 years!
Tokyo Rickshaw Press release: November 15, 2024 [Tokyo Rickshaw] We will be holding an event that will brighten up Asakusa in autumn with Kibundo Sohonten, a long-established ningyo-yaki shop that has been in Asakusa for 130 years! “130 years of tradition” and “the power of young people running through Asakusa” collaborate to liven up Asakusa’s autumn with all their might! Image
URL: https://prcdn.freetls.fastly.net/release_image/123433/33/123433-33-e1f3f90c1d165161a9101de5af097aee-1565×1046.jpg “Tokyo Rickshaw” is operated by Rise Up Co., Ltd. (Headquarters: Taito-ku, Tokyo, Representative Director: Ryuta Nishio), and is operated by Kibundo Sohonten Co., Ltd. (1-2-2 Asakusa, Taito-ku, Tokyo, Representative Director: Ryuta Nishio). In collaboration with Yusuke, we will be holding a limited event to liven up the autumn season. [Event period] Saturday, November 9, 2024 – Tuesday, December 10, 2024 [Event Overview] Tokyo Rickshaw’s symbol “Red Hanten” will be changed to “Green Hanten” for a limited time! ? A bus driver will run through the streets of Asakusa wearing an original design hanten using green, the symbol color of Kibundo Sohonten, which has 130 years of tradition and history! Only now can you see a different view of Asakusa than usual! You are also welcome to take photos and videos even if you don’t ride the rickshaw! In addition to the hanten, the back of the rickshaw also features a green limited edition sign with the Kibundo Sohonten design on it. During the period, Tokyo rickshaw drivers will decorate Asakusa with Kibundo colors! We are also distributing limited coupons where you can enjoy Ningyoyaki from Kibundo Sohonten as a rickshaw ride privilege. This is a project where you can enjoy 130 years of tradition at a great price!
https://prcdn.freetls.fastly.net/release_image/123433/33/123433-33-b83d4f54f233e93f82e314f1ec0a93ac-980×320.jpg [About Kibundo Souhonten Co., Ltd.] Auspicious day of November, 1897 When the first generation, Shunji Miyao (later Governor of Aichi Prefecture and member of the House of Peers) was a student, he visited Ryogoku Hashizume Yoshikawa-cho (present-day Higashi-Nihonbashi area in Chuo Ward), and the 3rd National Exposition was held in Ueno. Fascinated by the tile rice crackers on display from Kobe, he opened a manufacturing and sales shop. The name of the store was given as Kibundo, as it is said that the residence of the wealthy merchant Kinokuniya Bunzaemon used to be there. In 1899, a branch was opened in Asakusa Kaminarimon, which later became the main store. *From “Miyao Shunji Den” (1939) edited by Ryotaro Kurotani. Around 1898, management was handed over to the second generation Kuro Tezuka, who was the manager of the Asakusa branch. In 1948, the company was established as Kibundo Souhonten Co., Ltd. Third generation Joji Tezuka takes office. In 1988, the fourth generation, Shinya Tezuka, was appointed. In 2015, the fifth generation Yusuke Tezuka was appointed. Currently, there are two branches (all Renwake) in Higashi Nihonbashi and Azabu Juban. Kibundo, a well-known old shop that was founded in 1899 near Asakusa Kaminarimon, constantly carefully selects the raw materials and makes products using a manufacturing method that is not disclosed to outsiders. We have a wide variety of products, including Kibun’s tile rice crackers, ningyo-yaki, Kibun manju, quail castella-yaki, and shochikubai castella-yaki. As the fifth generation owner, I believe it is my mission to protect the manufacturing methods, flavors, and teachings that have been cultivated over four generations since the founder, pass them on to future generations as traditions, and cherish the encounters with our many customers. Masu. Thank you for your interest in gifts and souvenirs. Kibundo Sohonten Co., Ltd. Yusuke Tezuka
https://prcdn.freetls.fastly.net/release_image/123433/33/123433-33-0b5accf6c7ae9e39b7ccfe8b5f60462f-1108×1477.jpg Two-shot of President Tezuka and our company’s hawker [About Rise Up Co., Ltd. (Tokyo Rickshaw)] As hospitality professionals, we at Tokyo Rickshaw will create the best day for you. Asakusa has a lot of charm, including history, gourmet food, and beauty. Our tour guide, who knows “life-sized Asakusa”, will propose a sightseeing plan tailored to each person. We are the funniest rickshaw company in Japan, aiming to become the face of the tourism industry. Leave your sightseeing in Asakusa to us. In addition, Tokyo Rickshaw We actively accept inquiries 365 days a year, such as interviews with hawkers, interviews with managers, interviews with the city of Asakusa, and appearances on programs. . We also welcome inquiries such as “I just want a comment from the rickshaw driver” or “I want to include a few rickshaws in the program.” No matter what the content is, we will do our best! Additionally, we do not charge any fees for interview requests, appearance requests, or filming, so please feel free to contact us. [Inquiries regarding release] Rise Up Co., Ltd. Corporate Sales Department Yuki Kawana Email: kawana@tokyo-rickshaw.tokyo Phone: (03)5830-8845

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