Tokushima City Renewal of Awa Odori official website

[Tokushima City] Awa Odori official website renewed ​ Tokushima City Press release: April 24, 2025 Awa Odori official website renewed Image
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https://prcdn.freetls.fastly.net/release_image/96281/136/96281-136-175005192dfe64425a1505717e1c06be-1575×2228.jpg The Awa Odori Future Executive Committee aims to pass on Awa Odori, a treasure of Tokushima, to our children and grandchildren. Furthermore, in order to connect it to the future, we will add brand value to “Awa Odori” We are working on “total branding”. As one of our efforts, we have renewed the official Awa Odori website. Awa Odori is the pride of Tokushima and a traditional culture that Japan is proud of to the world. This site is a “digital It was created in an
easy-to-understand and beautiful way as a stage play. It attracts people who watch it, brings people together to dance, and makes those who support it proud. We hope to deliver the “present” and “future” of Awa Odori to everyone. ◇ Basic purpose of site creation ⑴
Communicating the charm and value of Awa Odori Conveying the “culture, history, enthusiasm, and people” of Awa Odori to Tokushima, the whole country, and the world I’m coming. ⑵ Establishment of channels to encourage visits and participation Distribute necessary information to tourists, people wishing to participate in the dance, local residents, media, etc. We provide this easily. ⑶ Establishing the value of Awa Odori as a brand It is not just an event announcement, but a strong message of the value of “Tokushima’s representative culture” We aim to be a platform that continues. ⑷ Ensuring reliability and
up-to-dateness of information As an official website, we will provide accurate and timely information and become a trusted information source vinegar. ◇ Design concept ⑴ Theme color ・Red (passion, vigor) ・ ・ Gold (tradition, luxury) ・Navy blue (Japanese calm) ⑵ Beautiful photos and videos that are easy to see with simple movements