Farm resort THE FARM takes on the “scorching heat entertainment revolution.” “Cool and Cool Island” strategy starts this summer THE FARM Press release: July 8, 2025 Farm resort THE FARM takes on the “scorching heat entertainment revolution.” “Cool and Cool Island” strategy starts this summer
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-c185b0544299324445bc89412f919d38-1200×900.jpg The Farm Co., Ltd. (Headquarters: Katori City, Chiba Prefecture, CEO: Yasuaki Takeda) has launched a large-scale summer campaign, “Cool Summer Island Operation,” involving all facilities at the farm resort THE FARM (hereinafter referred to as THE FARM) from July 2025, in order to make the Japanese summer more comfortable and enjoyable. The sweltering heat of the Japanese summer continues — for those who sigh, “I don’t want to go outside anymore,” or “It’s going to be scorching hot again this year…”, we want you to experience a new way to spend the summer that doesn’t require you to sweat. There are plenty of unique “cool experiences” that can only be found at THE FARM, such as ice bath pools, mist showers, summer festivals, cold water foot baths, chilled fruits, and chilled sweets. A “cool entertainment park” that spreads out in the forest. This summer, we will offer you a resort experience that will cool down both your mind and body. ■The number of extremely hot days continues to increase. THE FARM’s summer revolution as a “resort that delivers coolness” Due to recent climate change, the number of extremely hot days in summer is increasing year by year, and the need for “coolness” and “comfort” during travel and leisure is growing. In addition, we have received many voices, especially from families with children, saying, “I want to play safely in nature while avoiding the physical exhaustion caused by the heat.” So THE FARM launched the “Cool Summer Island Strategy” to focus the entire resort’s functions, including accommodation, farms, hot springs, cafes, shops, and BBQ areas, on “coolness.” We aim to create value as a “new summer experience that goes beyond a summer resort,” and to create summer content that combines entertainment and practicality by taking advantage of the heat, while taking advantage of the local climate and characteristics of the land, in order to create sustainable summer tourism demand. ■A variety of “cool and refreshing” contents 【Cool Oasis】Glamping/Cottage
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-432dd3ff13cdce0c93a8426e781fd76d-1200×900.jpg • Ice bath pool: Ice is poured into the private pool. An exhilarating activity where you can soak up the cold all over your body Image
URL: https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-715c5fe100d1cd56937a96727c76368a-1200×900.png • Cold watermelon splitting: A chilly summer tradition with ice-cold harvested watermelon
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-5ec91545b18f29f14d444cff9f0831f6-1200×900.png • Glamping Splash Pond: Popular with families for splashing around in the shallows, well water, and free water guns • Cool Breeze Festival (August 1st to August 31st): Only available in the evenings. A summer evening event where traditional pastimes come together
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-7f6c8391a809e57919dbe8a1f3532118-1200×900.jpg • Mist shower & All glamping rooms equipped with air conditioning: Realizing comfortable space both outdoors and indoors • Hammock Tree: Relax in the forest of trees. Cicada’s voice is BGM 【Midsummer Oasis】Ofuro Cafe Karin no Yu • Cold water foot bath: Cool down with a cold foot bath
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-40d64184740c881b2ca9b0537f086ee2-1200×900.jpg • Menthol Aufguss/Ice Water Head Spa: A “hot but cool” sauna experience by a heat wave master
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-d911d97e495c939e8611e16ae8ca707a-1200×900.jpg • Cooling shampoo & body soap: Awaken the coolness from your head to your whole body • Cold beer x farm vegetable snacks: A cool and delicious way to finish off your bath [Cooling Wind] THE FARM Farm
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-0e74e2bf0f589d3e10bb3fedaa85343b-1200×900.jpg • Goya Maze (mid-July to end of August): Harvest exploration while blocking the sunlight through a green tunnel
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-c71330b016868314f130ba25f4b748c5-1200×900.jpg • Grapes in ice: Freshly picked Kyoho grapes from the vineyard are made even sweeter and more delicious in ice water 【Water attack】Day trip BBQ site/campsite in a farm
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-2ebba2ca025d802b5f511a9560c632d1-1200×900.jpg • Water-soaking operation: BBQ soaked with water sprinklers and fountains (held on weekends and depending on temperature). Image
URL: https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-fa06a7ddcbfdf627fa8c9bc608eefc56-1200×900.jpg • Nagashi Somen BBQ Lane: A new sensation plan that combines BBQ and Nagashi Somen (reservation required) [Kuchuku Cool Flavor] THE FARM Cafe • Cold pasta and desserts: A series of summer-only cold gourmet dishes are now available
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-b3a519697843eecea0cd0620e374cde0-1200×900.jpg • Hoshizora Ichigo Shaved Strawberries: The strawberries from the famous “Hoshizora Strawberry Garden” are back, cool and ready for a limited time in the summer. 【Cool】FARM SHOP
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-10b3e0ec14c664234feb37b595fc7525-1200×900.jpg • Watermelon Ice Pool: Whole watermelons chilled in ice water are sold. • Popular Iwaizumi Farm Ice: A rich milk flavor that will blow away your heat. More THE FARM [chilled] content
https://prcdn.freetls.fastly.net/release_image/20935/92/20935-92-b75e8f66741f8a4ade91bdce2afcf056-1200×904.jpg • Free rental of UV-blocking parasols: With a shading rate of over 99%, you can take a stroll safely even in the summer. ■About “Cool Summer Island” Implementation period: Starting in July and running until the end of August. *Some will continue into September Click here for details https://www.thefarm.jp/topics/20627/ ■The Farm Co., Ltd. Founded in May 2016. The company operates the farm resort “THE FARM,” which has won the Outdoor Innovation Summit Hall of Fame award for six consecutive years and is one of the largest glamping facilities in the Kanto region in Chiba Prefecture. The company’s management philosophy is “agricultural living for everyone.” It offers a new style of easy agricultural experience and outdoor fun. https://www.thefarm.jp/ Head office: 1309-29 Nishitabe, Katori City, Chiba Prefecture Company name: THE FARM Co., Ltd. Representative: Yasuaki Takeda Established: May 26, 2016 Business: Farm resort “THE FARM” Farm) (glamping, cottages, cafes, campsites, hot spring facilities) Franchise business operation ■Contact information for this release The Farm Co., Ltd. General Information TEL: 057-00-11831 (10:00-18:00) MAIL: info@thefarm.jp
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