Press release of The Ascott Limited (2024.11.28) The Ascot Limited Opening on Thursday, December 19th Prior to the opening of the social and lifestyle hotel “LYF Shibuya Tokyo”, the “#ShibuyaDive” project made in LYF x Shibuya has started The Ascott Limited is a world-leading hospitality group based in Singapore and operating in over 230 cities in 40 countries around the world (Management company in Japan: Ascott Japan Co., Ltd./Minato-ku, Tokyo, President and CEO: Christian)・Border) is the third LYF (Life) brand store in Japan, following LYF Ginza Tokyo, which opened last November. LYF Shibuya Tokyo (LYF General Manager: Eri Inoue) ) will open on Thursday, December 19, 2024.
https://prcdn.freetls.fastly.net/release_image/50125/120/50125-120-41e08f2bdc1ad3ecaaede05afe3614fd-1280×905.jpg lyf, which derives its name from “Live Your Freedom”, is [A New Way to Belong] (A new community, a form of stay)] Based on the concept of LYF, we aim to be a hotel that becomes a place where you can connect with the guests and community gathered at LYF anywhere in the world. We provide a place for not only overnight guests who come from Japan and abroad, but also guests who gather at LYF to connect with each other through events and projects, and through the interaction of diverse people, friends and communities are formed, and new values and ideas are born. I value it. LYF Shibuya Tokyo, which will open in Shibuya, where diverse people and cultures gather, will launch the “#ShibuyaDive” project ahead of its opening with the hope that people will dive into Shibuya and experience the true Shibuya. #About ShibuyaDive “#ShibuyaDive” is an event in which guests staying at lyf Shibuya Tokyo, photographers, and celebrities connected to Shibuya’s culture dive into Shibuya, discover deep spots in Shibuya, and post them on SNS. project. We will communicate the charm of Shibuya that is different from the previous image of Shibuya. First of all, we will start this project with Japanese photographer Junya Watanabe, Indonesian photographer Kelvin Tan, Shibuya Girls’ International School principal Hitomi Akaogi, and students from the school. Through SNS, we will disseminate the new charm of Shibuya captured from each perspective, such as a photographer’s perspective, the different faces of the city during the day and night, a foreigner’s perspective, and a person who knows everything about Shibuya culture. Masu. Please feel free to walk around Shibuya and post any moments or spots you find interesting from your own perspective on SNS using #ShibuyaDive. #ShibuyaDive project background With the number of foreign tourists visiting Japan increasing these days, Shibuya is attracting attention as one of the most popular destinations in Tokyo. The length of stay is on average 3 to 7 days, and the intention to stay is also increasing. However, many tourists tend to limit themselves to sightseeing around the station, such as Scramble Crossing, Hachiko, and Center Gai. There is a behavioral tendency to come. On the other hand, the needs of foreign tourists have been changing year by year, shifting from the trend of visiting famous tourist spots and enjoying shopping to seeking experiences unique to Japan, such as high-level hospitality services and manufacturing. . Shibuya is a city where different cultures gather in a not-so-wide area, such as the area where IT companies are undergoing redevelopment, Miyashita Park, Dogenzaka, Koen-dori, and Okushibu area, which is a downtown area but also functions as a cultural center. It has a unique culture, where many people gather and create chemistry, creating a multifaceted appeal. Against this background, LYF Shibuya Tokyo, which is based on the concept of “A New Way to Belong” and values people interacting within the hotel and forming new communities, has become a place where people gather. We launched the “#Shibuya Dive” project with the hope that by diving into Shibuya, a city with real value, you can experience its diverse charms. Please see the link below for details on “#ShibuyaDive” #ShibuyaDive HP:
https://www.discoverasr.com/lyf-shibuya-tokyo/shibuyadive lyf Shibuya Tokyo official Instagram: @lyf.shibuya:
https://www.instagram.com/lyf.shibuya/ “#ShibuyaDive” by photographer Junya Watanabe and Kelvin Tan Photographers participating in the project, Junya Watanabe and Kelvin Tan, capture the charm of Shibuya from their own unique perspectives. In particular, Junya Watanabe is known for his ability to capture the beautiful light of night scenes, and Kelvin Tan is known for skillfully capturing bright light during the day. Their works fully reflect the charm of Shibuya, which has different faces during the day and night, and provide viewers with new discoveries and excitement. Photos of the two of them from #ShibuyaDive can be seen on LYF Shibuya Tokyo official website and their own Instagram.
https://prcdn.freetls.fastly.net/release_image/50125/120/50125-120-8ec9b149938df8da919e8f2fe9d634d1-1584×2376.jpg Mr. Kelvin Tan
https://prcdn.freetls.fastly.net/release_image/50125/120/50125-120-449ec0f50e71468d680db26b94d4a766-1929×2700.jpg Junya Watanabe Born in Indonesia in 1993. From 2023, he will pick up a camera and step into the world of video. We continue to capture fascinating moments from a unique perspective, focusing on Japan’s beautiful culture and landscapes. Account ID: @kelvin_t413 A photographer who continues to focus on Tokyo at night. His photographs of Tokyo on rainy nights are his signature photography style and have many fans both domestically and internationally. In addition to client work, he also produces many books and exhibits. Representative author: “Roam Around Night City -Akihabara-” (Gijutsu Shimbunsha) Account ID: @jungraphy_ lyf Shibuya Tokyo Official Instagram “#ShibuyaDive Challenge” Campaign A photo contest will be held using “#ShibuyaDive” to post Shibuya’s unknown charms and unique perspectives on SNS. The winner of the best #ShibuyaDive award will receive a free
accommodation ticket to the Ascott facility and will be featured on the official LYF Shibuya Tokyo page! Event period: November 28, 2024 (Thursday) – December 31, 2024 (Tuesday) Initiatives with Shibuya Girls’ International School In this project, we will collaborate not only with photographers but also with people who are driving Shibuya culture and organizations active mainly in Shibuya, so that it will not only be a project that aims to stimulate the interest of inbound tourists. We will collaborate with the city and region to spread the word about the appeal of Shibuya’s experiences. This time, we will talk about Shibuya Girls’ International School, which is active mainly in Shibuya and Harajuku as a representative, and the charm of Shibuya from our principal Hitomi Akaogi, a former egg editor-in-chief who has lived in Shibuya since he was a teenager. By cutting it out, we will enliven Shibuya through “#ShibuyaDive”. Image
URL: https://prcdn.freetls.fastly.net/release_image/50125/120/50125-120-d3f4c804b412be8c9e8cd32ad9164ac4-2880×1928.jpg Shibuya Girls’ International School, a correspondence support school based in Shibuya, is located in Omokado, Tokyu Plaza Omotesando, and aims to develop human resources from Shibuya who can go on to the world in all fields. Address: 4F, Tokyu Plaza Omotesando “Omokado”, 4-30-3 Jingumae, Shibuya-ku, Tokyo URL: https://shibujyo.com Born in 1996 (28 years old) from Saitama Prefecture. In 2018, he became the editor-in-chief of the web version of “egg”. In 2019, he revived the print media and is working on a wide range of other content such as “Egg Channel” and “Eguha” (Egg version of the love reality show). He will retire as editor-in-chief in March 2022. Currently, she is working as the representative director and president of MRA Co., Ltd. and the principal of Shibuya Girls’ International School. In addition, he was selected as one of the 120 people under 30 who are changing the world from Japan in [Forbes JAPAN 30 UNDER 30 2023]. ◼︎Hitomi Akaogi comment Through the magazine “Egg”, which I had been reading since elementary school, I developed an admiration for gal culture, and started visiting Shibuya when I was in junior high school.When I became a high school student, I belonged to a gal circle in Shibuya, and I moved beyond my hometown to Shibuya. I met many friends in the city. Shibuya is a special place for me, as I have grown and gained a lot of experience and learning in this city, and it is my second hometown where I was raised. In return, we established Shibuya Girls’ International School with the desire to provide a place for the next generation of young people to pursue their dreams and expand their potential. I hope that my own experience of making my dreams come true will give hope to the younger
generation. I am very happy that our school and myself were able to participate in the “#ShibuyaDive” project, which aims to communicate the charms of Shibuya. I will do my best to liven up the city of Shibuya, which is important to me. From January 24, 2025 (Friday), we will also hold a photo exhibition “#ShibuyaDive – Day & Night” by Junya Watanabe and Kelvin Tan. Details will be updated on the #ShibuyaDive page and LYF Shibuya Tokyo official Instagram. #ShibuyaDive HP:
https://www.discoverasr.com/lyf-shibuya-tokyo/shibuyadive lyf Shibuya Tokyo official website:
https://www.discoverasr.com/ja/lyf/japan/lyf-shibuya-tokyo lyf Shibuya Tokyo official Instagram: @lyf.shibuya About lyf LYF is a social and lifestyle hotel by The Ascott Limited, a world-leading hospitality group operating in over 230 cities in 40 countries around the world. LYF, whose brand comes from the motto “Live Your Freedom,” connects with guests and communities from all over the world, no matter when you visit LYF. [A New Way to Belong] We will deliver the form of connection and stay). Following “LYF Tenjin Fukuoka” which opened in June 2021, “LYF Ginza Tokyo” will open in November 2023. LYF Shibuya Tokyo, the third facility in Japan, will open on December 19, 2024. It has a total of 200 guest rooms tailored to your needs, LYF’s signature social space, coworking lounge “CONNECT”, social kitchen “BOND”, laundry room “WASH & HANG”, gym “BURN”, and meeting space “COLLAB”. , provide creative time. About lyf:
https://www.discoverasr.com/ja/lyf lyf Shibuya Tokyo official Instagram: @lyf.shibuya https://www.instagram.com/lyf.shibuya/ lyf Ginza Tokyo official Instagram: @lyf.ginza
https://www.instagram.com/lyf.ginza/ lyf Tenjin Fukuoka official Instagram: @lyf.tenjin https://www.instagram.com/lyf.tenjin/ About The Ascott Limited Since opening Ascott Singapore in 1984 as Asia Pacific’s first international-class serviced residence, we have grown into a hospitality operator with over 960 properties worldwide. Based in Singapore, Ascott has a presence in more than 230 cities in 40 countries across Asia Pacific, Central Asia, Europe, the Middle East, Africa and the Americas. Ascott mainly offers serviced residences, hotels, and social living hotels, as well as a wide range of accommodation facilities including senior residences, student accommodation, and rental housing. Award-winning hospitality brands include Ascott, Oakwood, Citadines, LYF, Somerset, The Crest Collection and The Unlimited. Collection (Unlimited Collection), Preference, QUEST, FOX, HARRIS, POP! (Pop), Vertu (Virtue), YELLO (Yellow), and have a brand alliance partnership with Domitys (Domity), we have brands that meet various needs. Through Ascott Star Rewards (ASR), Ascott’s loyalty program, you can enjoy member-only benefits and great offers. Currently, we operate 22 properties in Japan under five brands: Ascott, Oakwood, Citadines, LYF, and Somerset. Ascott, a wholly owned business unit of CapitaLand Investment Limited, is a hospitality operator company. Ascott leverages its extensive network of peer-owned businesses and market expertise to grow fee-related revenues through its hospitality management and investment management capabilities. Ascot is also expanding its portfolio of funds by growing its sponsor CapitaLand Ascot Trust and private funds. This year, Ascott celebrates its 40th anniversary with the following brands: Unlimited Opportunities, Unlimited Choices, Unlimited Freedom and Unlimited Good. We are running a campaign with the theme, Ascott Unlimited. As a global hospitality company, Ascott Unlimited is navigating a future of limitless possibilities against a backdrop of global change and evolving travel perspectives. For more information on Ascot Unlimited https://ascottunlimited.discoverasr.com/ Please take a look. Ascot official website: https://www.discoverasr.com/ja Ascot official social account: Facebook / Instagram / TikTok / LinkedIn
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