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The Ascott Limited LYF Shibuya Tokyo, the third LYF brand store in Japan opens

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[The Ascott Limited] LYF Shibuya Tokyo, third LYF brand store in Japan opens ​
The Ascott Limited Press release: December 19, 2024 LYF Shibuya Tokyo, third LYF brand store in Japan opens An experiential social & lifestyle hotel that connects community and culture
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https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-b47d5997887b0f3bc83d8f866f21d394-1000×667.jpg The Ascott Limited is a world-leading hospitality operator based in Singapore and operating in over 230 cities in 40 countries around the world (Management company in Japan: Ascott Japan Co., Ltd./Minato-ku, Tokyo, President and CEO: Christian)・Border) is pleased to announce that LYF Shibuya Tokyo (LYF General Manager: Eri Inoue) has opened today, December 19, 2024. lyf Shibuya Tokyo is a 7-minute walk from Shibuya Station, which is undergoing redevelopment, and is synonymous with Shibuya culture It is located in front of PARCO, which is known both domestically and internationally, and you can not only visit downtown Shibuya such as Center Gai and Dogenzaka, but if you go a little further, you can visit Yoyogi Park, Harajuku, Meiji Jingu area, and deep Shibuya. It is located in a location where you can experience all aspects of Shibuya, including the charming Oku-Shibu area. Various trends such as fashion, beauty, art, culture, entertainment, etc. In Shibuya, the epicenter of the city, LYF Shibuya Tokyo offers special experiences that connect people with the city. LYFs around the world provide experiences that connect people and communities based on the concept of “A New Way to Belong.” The social space “CONNECT” is a place that can be called the core of LYF and is important for this purpose. “CONNECT” holds events with various themes including networking throughout the year, and other shared facilities include the social kitchen “BOND”, the 24-hour gym “BURN”, and the laundry ” WASH & HANG”, shared meeting space “COLLAB” Fully equipped. As the LYF name derives from, “Live Your Freedom”, we can work, Spend your time just the way you want, such as reading as a hobby, cooking using the well-equipped kitchen, or taking out your favorite drinks and food from a nearby cafe or department store basement and holding a small party. There are places on LYF where you can do that.
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-acd0d6caf5d64961428f8ba2add58454-1000×667.jpg ◼lyf Shibuya Tokyo’s functional guest rooms (200 rooms in total) Image
URL: https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-29b157972122afebb6906efbbdc50dcc-1000×667.jpg
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-cb7ad1fa7b3fe0ef4c2bcc899ed54dfd-1000×667.jpg There are 5 types of room categories at LYF Shibuya Tokyo. We offer a variety of room types to suit your needs, from 1 person to 4-person rooms suitable for families or groups. You can also save space in limited spaces by making it possible to store suitcases and safes under the bed. It is functionally designed for more comfortable use. Room category Room size Bed type Number of rooms Maximum occupancy One of a Kind Studio double (shower only) 12 1 double 26 2 One of a Kind Plus Studio double (with bathtub) 12 1 double 150 2 Side by Side Studio Twin 13 Twin 14 2 All Together Quad 22 2 double 8 4 Two of a Kind 2 bedrooms 24 2 double 2 4
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-ca697ece22973baca01128ee4c40fcc9-382×255.jpg In addition, at the restaurant “TO THE HERBS” on the second floor of the same building, you can enjoy Japanese cuisine exclusively for LYF Shibuya Tokyo guests. Full half buffet with a choice of Western main dishes We have a menu prepared for you. Energy to start your day A filling and energizing breakfast Enjoy! Breakfast: 3,850 yen per person (tax included) ◆In-house design concept and art The design concept for lyf Shibuya Tokyo expresses the vibrations of Shibuya and uses a kaleidoscope as a motif. Additionally, two Japanese artists have been employed to create the eye-catching graphics inside the facility. Two artists actually walked around the streets of Shibuya and received inspiration, and various thoughts are put into the graphic design specially designed for LYF Shibuya Tokyo.
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https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-b816ef8bcf62f237ac802fd6221a1f3c-201×290.png Artist introduction 1.: Zajiro (Takahashi Tsunefumi) From the entrance to the elevator hall From CONNECT to the guest rooms, the cityscape and A graphic that expresses the fusion of cultures with an impressive design. We actually walked the streets of Shibuya and were inspired by the deep charm of Shibuya, and created the energetic space of LYF Shibuya Tokyo with a number of carefully crafted works. Born in 1974. An architect who draws. After completing his master’s degree in architecture at Waseda University’s Graduate School of Science and Engineering, he began drawing manga on the commuter train while working at a major general contractor. Since 2012, “RAPID COMMUTER UNDERGROUND” has been serialized on the website of the youth comic magazine “Big Comic Superior”. Selected as a jury-recommended work in the manga category of the 16th Japan Media Arts Festival in 2012. In 2016, the picture book “Ookinadensha” was published. For two years starting in 2017, he serialized “The Superfluous City Zajiro’s 9th City” on the “WIRED” website. In 2022, retired from Maeda Construction Industry and established DSD
https://zajirogh.wixsite.com/zajirogh Official Instagram:
https://www.instagram.com/zajirogh/
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-883dcaa4a447a8a4a2eb9ccd41fe5103-2060×2060.jpg Artist introduction 2.: Yoichiro Masuda In the hallway of the 2nd floor social space “CONNECT” Eye-catching art is the Shibuya Scramble Crossing and This is a three-panel piece that conveys the dynamism of the city, incorporating landmarks from various places in Shibuya (Spain Hill and the cityscape of Shibuya) into the design. Born in 1981. Graduated from the Department of Oil Painting, Faculty of Art and Design, Musashino Art University in 2005. Lives in Tokyo. From an early age, he has been involved in numerous commission works both domestically and internationally. Not only hotels but also commercial facilities and residences such as 109 Cinemas Premium Shinjuku and Shirokane The Sky Brings a unique texture to a variety of scenes. Held solo exhibitions at GINZA SIX, Hyatt Centric Ginza, etc. He hosts painting classes and has expanded his activities in recent years. https://www.yoichiromasuda.com/ Official Instagram:
https://www.instagram.com/yoichiro_masuda/
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-96c4ab23e1ca19bf2bee49a40c6435c8-1733×2600.jpg ◼lyf Shibuya Tokyo’s main character “No name yet (; ;)” Inspired by the statue of Hachiko, which is globally known as a symbol of Shibuya, we aim to further sustainable prosperity of the land of Shibuya and LYF Shibuya Tokyo, and allow people from all over the world who come to LYF to continue to travel freely in their own way. As someone who watches over the people, This piece was created by Ocean Sole artist David Kaloki. The production period is about 1 month, for this work Approximately 650 used flip-flops were collected, and each process was made with love. “There is no name yet (; ;)” has been completed. From the opening day, December 19th, We will be running a campaign to solicit naming for “We don’t have a name yet (; ;)”. About Ocean Sole: We create artwork by reusing flip-flops washed up on beaches and waterfronts in Kenya, Africa. The company also aims to recycle approximately 1 million pairs of flip-flops each year, recycle more than 1 ton of Styrofoam each month, and protect more than 500 trees each year by using flip-flops instead of wood. I’m here. We donate at least 10-15% of our profits to beach cleanups, job training and education programs, and environmental protection efforts. Ocean Sole: https://oceansole.com/ ■LYF Shibuya Tokyo Official Instagram LYF Shibuya Tokyo Main Character Naming Campaign A campaign inviting people to name the main character will be held on the LYF Shibuya Tokyo official Instagram I will do it. Comment the name you want in the comment section of the campaign post, and Please apply. Those selected will receive a free accommodation ticket to LYF Shibuya Tokyo! Campaign period: December 19, 2024 (Thursday) – January 9, 2025 (Thursday) lyf Shibuya Tokyo official Instagram: @lyf.shibuya ◆Hotel Overview Hotel name lyf Shibuya Tokyo Location 4-3 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 Hierarchy 9th floor above ground Total number of rooms 200 rooms Check-in Check out 15:00 11:00 Ancillary facilities CONNECT (coworking/lounge), BOND (social kitchen), WASH & HANG (coin laundry), BURN (gym), COLLAB (meeting space), etc. Official website Official Instagram
https://www.discoverasr.com/ja/lyf/japan/lyf-shibuya-tokyo ​ @lyf.Shibuya: https://www.instagram.com/lyf.shibuya/ Contact information Email: enquiry.shibuya@the-ascott.com Phone number: 03-6433-7865
https://prcdn.freetls.fastly.net/release_image/50125/122/50125-122-26ca12d7197e508df0f9ee143093dd11-252×252.png Eri Inoue, a cluster LYF champion (LYF general manager) of three domestic cluster LYF hotels including LYF Shibuya Tokyo, said, “LYF Tenjin, where LYF was born for the first time in Japan, I have been involved since the opening of Fukuoka, and I am very happy to be able to open LYF Shibuya Tokyo today, our third location in Japan, following last year’s Ginza location. Experiences sought after in dynamic Shibuya, where various cultures, trends, and diverse people come and go This is what LYF is all about (LYF = Live Your Freedom is the origin of the brand name), and through LYF Shibuya Tokyo, we look forward to offering travelers from Japan and abroad a way to enjoy traveling by connecting with culture and people. I’m doing it. ” he commented. In addition to the LYF champions, the unique staff (LYF crew) who welcome people who gather at LYF as the LYF community create the LYF Shibuya Tokyo experience, and the community manager
“Ambassador of Buzz” who has the role of connecting people. Buzz) plans and implements events that encourage connections not only among guests, but also with local influencers, companies, and the local community. lyf Shibuya Tokyo offers fashion, beauty, culture, art, entertainment, etc. A community that holds attractive events centered around the hotel and is open to not only hotel guests but also the general public. We are actively engaged in activities. In addition, to commemorate the opening of LYF Shibuya Tokyo, we are running an opening campaign with up to 40% off.
https://www.discoverasr.com/ja/offers/lyf-shibuya-tokyo-opening-promotion For reservations, events, and campaign details, please visit the official website or official Instagram Please take a look. lyf Shibuya Tokyo official website:
https://www.discoverasr.com/ja/lyf/japan/lyf-shibuya-tokyo lyf Shibuya Tokyo official Instagram: @lyf.shibuya About lyf “LYF” is the world’s leading hospitality operator with operations in more than 230 cities in 40 countries. This is a social and lifestyle hotel of “The Ascott Limited”. LYF, whose name comes from “Live Your Freedom”, is based on the concept of “A New Way to Belong” and creates experiential stays by connecting with culture and community. We will deliver it to you. Following “LYF Tenjin Fukuoka” which opened in June 2021, “LYF Ginza Tokyo” will open in November 2023. LYF Shibuya Tokyo, the third facility in Japan, will open on December 19, 2024. 200 guest rooms tailored to your needs, LYF’s signature social space “CONNECT”, social kitchen “BOND”, Laundry room “WASH & HANG”, gym “BURN”, meeting space “COLLAB” By creating various connections through the common areas, We will provide you with a special stay. About lyf:
https://www.discoverasr.com/ja/lyf About The Ascott Limited As the first international class serviced residence in the Asia Pacific region, Since opening Ascott Singapore in 1984, we have grown into a hospitality operator with over 960 properties worldwide. Ascott is based in Singapore We operate in over 230 cities in 40 countries across Asia Pacific, Central Asia, Europe, the Middle East, Africa and the Americas. At Ascott, we mainly operate serviced residences, hotels, and social living hotels We also offer a wide range of accommodation facilities, including residences for seniors,
accommodation facilities for students, and rental housing.
Award-winning hospitality brands include Ascott, Oakwood, Citadines, LYF, Somerset, The Crest Collection and The Unlimited Collection (Unlimited Collection), Preferences, QUEST, FOX, HARRIS, POP! (Pop), Vertu (Virtue), YELLO (Yellow), We have a brand alliance partnership with Domitys, and we offer brands that meet a variety of needs. Through Ascott’s loyalty program, Ascott Star Rewards (ASR), you can enjoy member-only benefits and great offers. Currently in Japan, there are 5 brands: Ascot, Oakwood, Citadines, LYF, and Somerset. We operate 22 properties. Ascot, a wholly owned business unit of CapitaLand Investment Limited, is a wholly owned business unit of CapitaLand Investment Limited. Hospitality operator company. Ascot has an extensive network with other owner companies and We leverage our market expertise to grow fee-related revenues through our hospitality management and investment management capabilities. Ascot is also expanding its portfolio of funds by growing its sponsor CapitaLand Ascot Trust and private funds. This year, Ascott celebrates its 40th anniversary with ‘Unlimited Opportunities’. “Unlimited Choices”, “Unlimited Freedom”, and We are running Ascott Unlimited, a campaign with the theme of “Unlimited Good”. With the backdrop of global changes and evolving travel perspectives, endless possibilities At Ascot Unlimited, navigating the future, we explore further
possibilities and Moving to the next stage of growth as a global hospitality company. Details of Ascot Unlimited For more information, please visit . Ascott official website: Ascot official social account: Facebook / Instagram / TikTok / LinkedIn

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