Susono City Participants wanted On-site briefing session to be held for the introduction of private sector vitality to the hot spring facilities “Healthy Park Susono” and “Susono City Sports Park” (application deadline July 11)

【Susono City】 【Participants wanted】On-site briefing session to introduce private sector vitality to hot spring facilities “Healthy Park Susono” and “Susono City Sports Park” (application deadline 7/11) ​
Susono City Press Release: July 7, 2025 [Participants wanted] On-site briefing session to introduce private sector vitality to hot spring facilities “Healthy Park Susono” and “Susono City Sports Park” (application deadline 7/11) In order to enhance the appeal of Healthy Park Susono and Susono City Athletic Park, which are surrounded by beautiful scenery overlooking Mt. Fuji and rich nature, we are looking for private businesses to participate who can further utilize the facilities and make maximum use of the surrounding surplus land.
https://prcdn.freetls.fastly.net/release_image/118070/4/118070-4-baffd2abe5099dc84bb86165623d7782-869×567.png Susono City, Shizuoka Prefecture, is considering introducing private sector vitality to Healthy Park Susono (public hot spring facility) and Susono City Athletic Park (general athletic facility). In order to improve the appeal of both facilities by making the most of private know-how, we will hold an on-site briefing session.We are looking for private businesses that can further utilize the facilities and make the most of the surrounding surplus land to improve the appeal of Healthy Park Susono and Susono City Athletic Park, which are surrounded by beautiful scenery overlooking Mt. Fuji and rich nature. • We will explain the current situation and issues of the target facilities, and the direction of the business that Susono City is currently considering. • You can visit the actual facility and interact with other interested businesses. Healthy Park Susono (bathing facilities, hot springs, saunas, etc.) • Susono City Official Website • Designated Administrator Website
https://prcdn.freetls.fastly.net/release_image/118070/4/118070-4-3f52e7fd86f4cd122088256fa8401311-1299×665.jpg Mount Fuji and Healthy Park Susono 【Business concept】Maximize the use of tourism resources and as a base for sports and health promotion Current issues 1. Currently, Susono City is paying the designated management fee and also the land rental fee. With financial
constraints becoming stricter, it is difficult for Susono City to continue to cover the costs. As there are privately run hot spring facilities in Susono City, the city is considering a policy that includes the possibility of abolishing the facility. 2. The adjacent surplus land (Umenosato) also incurs rent, but is a free facility and does not generate revenue. The land includes flat land with a beautiful view of Mt. Fuji, and there are no restrictions on land use, so it has high potential for private development. 3. In addition to being surrounded by a variety of tourist attractions (Fuji Safari Park, Snow Park Yeti, a roadside station (planned)), the area is located on an access route to Mount Fuji, making it a high-demand tourist area, and the city plans to develop the area into a tourist hub along the Panorama Road. In order to achieve self-sustaining operation of Healthy Park Susono, we will proceed with reviewing the areas that are restrictive from the perspective of a private business operator (business methods, usage fees, specification orders, etc.). Susono City Sports Park (urban park, athletics stadium, baseball field, tennis court, etc.) • Susono City Official Website • Designated Manager Website
https://prcdn.freetls.fastly.net/release_image/118070/4/118070-4-86bd8f48a48da5f93d6d1ced046a99d8-1299×866.jpg Mt. Fuji and Athletic Park (Athletics Stadium) 【Business
concept】Promoting sports tourism using Susono City Athletic Park Current issues 1. Susono City Sports Park has the potential to create a lively atmosphere, with facilities that are underutilized and plazas that are not being used effectively. In addition, the park has an athletics stadium certified by the Japan Association of Athletics Federations, and is also an important base facility for sports tourism (※) promoted by Susono City. 2. In addition to the designated management fee, there is a land rental fee, just like Healthy Park Susono and Umenosato, and neither facility is generating profits due to low prices. It is also important to reduce costs by increasing utilization rates and acquiring new revenues such as park usage fees. 3. One of the challenges in attracting sports training camps is the lack of medium-sized accommodation and training facilities. There is unused land in the park, such as the Freedom Square, and it is expected that new functions will be introduced through private investment. ※This project is to attract sports training camps by taking advantage of Susono City’s high altitude (environment for semi-high altitude training) and good access from the Tokyo
metropolitan area. In order to achieve the creation of a lively atmosphere at Susono City Sports Park, we will proceed with reviewing the areas that are constraining the private sector (designated management facility groups, business content, etc.) Date, time and location of on-site briefing session Date and time: Thursday, July 17, 2025, 1:30 pm – 4:00 pm Location: Healthy Park Susono (3408 Suyama, Susono City), Susono City Sports Park (1616-1 Imazato, Susono City) * The meeting place on the day and detailed materials will be provided to those who have registered to participate at a later date. Purpose of the on-site briefing session 1. We will explain the current situation and issues of the target facilities and the direction of the business that Susono City is currently considering. 2. You can visit the actual facility and interact with other interested businesses. How to apply Please check the recruitment guidelines posted on the Susono City official website and apply online. ■Susono City Official Website (Overview of this Project) Application Period June 17, 2025 (Tuesday) – July 11, 2025 (Friday) 17:00 Inquiries Susono City General Affairs Department Public Facilities Management Division 055-995-1808 keiei@city.susono.shizuoka.jp *This email has been sent automatically, so please do not reply.