Survey of 254 people living in the Kanto region Popular glamping facilities in the Kanto region | Popularity rankings and user trends

[Survey of 254 people living in the Kanto region] Popular glamping facilities in the Kanto region | Summary of popularity rankings and user trends ​
RASA JAPAN Press release: May 16, 2025 [Survey of 254 people living in the Kanto region] Popular glamping facilities in the Kanto region | Summary of popularity rankings and user trends
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-57b670fa79ea87e472e6aa7a2ea9f682-1440×810.jpg The real glamping situation as told by 254 people living in the Kanto region This survey was conducted as a sub-survey limited to 254 people living in the Kanto region. The purpose of the survey is to clarify the real needs unique to the region, such as enthusiasm for glamping in the Kanto area, places to go, and important points when choosing. The survey subjects were people living in one metropolis and six prefectures in the Kanto region (Tokyo, Kanagawa, Chiba, Saitama, Ibaraki, Tochigi, and Gunma), and were selected with consideration given to gender and age balance. The breakdown of residential areas is based on population ratio, with Tokyo and Kanagawa accounting for approximately 50%. This regional survey has shed light on the unique trends in glamping choices among Kanto residents and the most popular areas. Comparison with the national survey has also clarified the unique characteristics and preferences of the Kanto region. Which prefecture do you want to go to? Top 7 popular glamping areas in Kanto
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-b1cca6ee09163d9d0ffbdfd037c3ec2f-1179×780.png [Graph 1.] Top 7 popular glamping areas in Kanto When people living in the Kanto region were asked which prefecture they would like to go glamping in, “Kanagawa Prefecture” topped the list with 32.7%. This was followed closely by “Chiba Prefecture” (30.7%) and “Gunma Prefecture” (28.7%), followed by “Tochigi Prefecture” (28.3%), “Ibaraki Prefecture” (19.3%), “Saitama Prefecture” (17.3%) and “Tokyo” (16.5%). The reason why Kanagawa Prefecture ranked first is not only because of its good access from the city center, but also because it has many facilities that take advantage of the natural environment of both the sea and the mountains, and it is thought that the diversity of hot springs and beaches such as Hakone and Shonan has been evaluated. Kanagawa Prefecture is also seeing an increase in sophisticated facilities such as “Sorakusu FUJINO” and “Fujino Club” created by Hibiya Kadan. Chiba Prefecture, which came in second, is attractive for its easy access from Tokyo and the many open facilities along the coastline of Minami Boso. Facilities where you can spend time while looking out at the sea, such as “THE BONDS Beach SPA Resort,” are gaining in popularity. The reason for the popularity of Gunma Prefecture, which ranked third, is the abundance of natural environments such as Mount Akagi and Kusatsu Onsen, and the relatively good accessibility of being about two hours from the city center. For example, at Kitakaruizawa Sweet Grass, clear tents with a panoramic view are available, and at night you can spend a luxurious time gazing at the starry sky. What’s interesting is that the densely populated areas of Tokyo and Saitama Prefecture are ranked low, which shows that people living in the Kanto region tend to seek out “glamping in nature a little away from the city.” For those planning glamping in the Kanto region Why not check out more facilities that are easily accessible from the city center and offer an extraordinary experience? We introduce many facilities in popular areas, including Kanagawa, Chiba, and Gunma. https://www.mingla.jp/hotel-articles/kanto Kanto users’ enthusiasm for glamping
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-d8a85c4cc8678451aaf8f85743208dd5-1180×780.png [Graph 2.] Glamping plans within the next year The percentage of people planning to go glamping within the next year is 10.6% who have already booked, 37.4% who are considering it, and 30.7% who are undecided.
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-14d57eccef3062fcaa91d993de79fa3a-1164×780.png [Graph 3.] Changes in interest in glamping When asked about
“increasing interest in glamping,” 55.9% answered “very much increased” (16.1%) and “slightly increased” (39.8%). The survey results show that interest in glamping is increasing among people living in the Kanto region. This is partly due to the fact that there are many glamping facilities in the Kanto region and they are easily accessible. It also seems that glamping is a good fit for the needs of urban residents who want an extraordinary experience. What do you pay attention to when choosing a facility? What are the preferences of Kanto users?
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-bcb8292efe651a3d9d5777419aa3a688-1181×780.png [Graph 4.] Kanto residents: Points to consider when choosing a facility When choosing a glamping facility, the most important point for people living in the Kanto region is “cleanliness and comfort of the facility,” which topped the list with 24.4%. In second place was “price” (20.9%), followed by “good access” (15.7%). What is
particularly noteworthy is that Kanto residents tend to prioritize “cleanliness and comfort” over “price.” This shows the particular obsession with “extraordinary quality” that is unique to urban residents. Also, the high importance placed on “good access” is a characteristic unique to urban residents who are strongly conscious of traffic congestion and transportation restrictions. In fact, many Kanto residents seem to consider “accessible within two hours from the city center” to be an important factor in choosing a facility.
https://prcdn.freetls.fastly.net/release_image/62299/7/62299-7-f1caccf2902a3ef594c2af94fe71cfd7-1180×780.png [Graph 5.] Estimated accommodation budget (per person) In terms of budget, the most common answer was “10,000 yen to 14,999 yen” at 30.3%, followed by “5,000 yen to 9,999 yen” (16.1%) and “15,000 yen to 19,999 yen” (14.2%). Popular facilities near Kanto In the
free-response section, many Kanto residents specifically mentioned glamping facilities they would like to visit. Some of the facilities mentioned were “Nasu Glamping,” “Thermae no Yu,” “Ryokan & Glamping Resort Hanasansui,” and “Mother Farm.” These facilities all have three elements in common: a unique concept, high quality facilities, and harmony with the natural environment. In particular, residents of the Kanto region support facilities that combine seemingly contradictory elements, such as “a special space away from everyday life” and “good accessibility.” *This article is based on the free descriptions of survey subjects, and the above facility names are only examples. The rankings are not related to the guarantee or evaluation. Summary | Three things that people who choose glamping in the Kanto region consider important This survey of 254 people living in the Kanto region revealed three points that people who choose glamping in the Kanto region place particular importance on. 1. “Balance between accessibility and the extraordinary” Kanto residents value “good access from the city center,” but at the same time, they also strongly desire “a sense of the extraordinary.” This is why areas with good natural environments within 1-2 hours of the city center, such as Kanagawa Prefecture and Chiba Prefecture, are particularly popular. For busy city dwellers, it is important to balance shortening travel time with the quality of an extraordinary experience. 2. “Commitment to cleanliness and comfort” Kanto residents tend to prioritize “cleanliness and comfort of facilities” over “price.” This reflects the high standard of living in urban areas. Rather than compromising and thinking, “It’s outdoors, so some inconvenience is unavoidable,” there is a strong need to “spend time comfortably in nature,” and this is reflected in their budget settings. 3. “An atmosphere suitable for families and couples” In the survey, the top two people who go glamping with are “families with children” (34.6%) and
“partners/spouses” (33.5%). When choosing a glamping facility in the Kanto region, important criteria are whether it provides an
environment that families and couples can enjoy and whether it offers activities that meet their needs. There is particularly growing interest in facilities that offer programs that children can enjoy and special experiences for couples. If you can choose a glamping facility that understands the characteristics of Kanto residents, you will be able to have a more satisfying experience. In particular, in the popular areas of Kanagawa, Chiba, and Gunma, there are many facilities that take advantage of the characteristics of each region, and there are a wide range of options that accurately capture the needs of Kanto residents. Click here if you want to compare facilities outside the Kanto area We have a special page that lists popular glamping facilities not only in the Kanto region, but all over the country. If you would like to find a facility that suits you based on your budget and experience, please search for glamping facilities on this page. https://www.mingla.jp/
Company Profile Dot Homes Co., Ltd. Address: 5th floor, Diamond Gate Ikebukuro, 1-16-15 Minamiikebukuro, Toshima-ku, Tokyo 171-0022 Representative: Representative Director and President Tomita Shiun Major shareholder: Blue Incubation Co., Ltd. (Seibu Group)
Established: November 2015 Business description: Resort hotel and glamping facility opening support, management contract, and consulting Corporate site: https://dot-homes.jp/ RASA JAPAN Inc. Address: 1-27-1 G-201 Azamino, Aoba-ku, Yokohama, Kanagawa 225-0011 Representative Director: Masaru Kita Established: February 21, 2019 Business: Marketing operations (MOps) construction support, marketing BPO, digital marketing support Corporate website: https://rasa-jp.co.jp/ Mingura service list Mingla Media: https://mingla.jp/ Glamping Diagnosis Official LINE “Mingura-kun”: https://lin.ee/TGV9o4tx Mingla Instagram: https://www.instagram.com/mingla.jp/ *This email has been sent automatically, so please do not reply.