Stroly Co., Ltd. “Saga Arashiyama tour guide” aimed at countering overtourism is popular

[Stroly Co., Ltd.] “Saga Arashiyama tour guide” aimed at countering overtourism is popular ​
Stroly Co., Ltd. Press release: November 23, 2024 “Saga Arashiyama tour guide” aimed at countering overtourism is popular Stamp rally is being held for a limited time until December 1st (Sunday)
https://prcdn.freetls.fastly.net/release_image/86283/67/86283-67-e80f8fe05b673ec98b2918a1e87ed2ac-785×825.png Stroly Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, President: Machi Takahashi, hereinafter referred to as Stroly) will release the multilingual illustrated digital map “Saga Arashiyama Tour Guide” in collaboration with Kyoto City on November 1, 2024 ( We are pleased to inform you that we have received positive feedback and have compiled a preliminary report on usage data. The illustrated digital map “Saga Arashiyama Tour Guide” was created to encourage tourists who tend to concentrate on standard routes and spots in the Saga Arashiyama area to explore the less crowded Saga area. In addition to displaying your current location using GPS, it also introduces locations such as garbage cans and toilets, recommended courses for excursions, and information on limited-time events. Three live cameras have been installed on-site, and the situation can be viewed on an illustrated digital map. In addition, a limited-time stamp rally (stamp rally spots: Adashino Nenbutsuji Temple, Daikakuji Temple, Gioji Temple, Jojakkoji Temple, Seiryoji Temple) is also being held in conjunction with the illustrated digital map.
https://prcdn.freetls.fastly.net/release_image/86283/67/86283-67-9a9a9f41f0c722795d4a15f82f67c4a4-1200×900.jpg As one of the purposes of this map is to counter overtourism, over 10,000 people have viewed and used it in the three weeks since its release on Friday, November 1, 2024, even though it is only known locally. (More than 30% of them are foreign language users). Those who have actually used the service have commented, “Fun and useful, able to where to go and where the toilet and dustbin (Male, 40s,
Malaysia)” and “I came here for sightseeing and was wondering where to go, so I had a map. I’m so grateful. (Female, 20s, Tokyo) We have also heard such comments. There is only one week left until the end of the stamp rally, but please use the “Saga Arashiyama Tour Guide” to enjoy sightseeing in Kyoto, where the autumn leaves are a highlight. Official website: https://saga-arashiyama.stroly.com/ In the future, we would like to analyze overtourism measures based on user usage and movement trends, and apply the knowledge of distributed tourism using live cameras and stamp rallies to this map and other regions. I’m here. [About Stroly] The illustrated digital map “Stroly” operated by Stroly is a map platform that thoroughly guides you through “meeting, learning, and experiencing” exciting information about the area through easy-to-understand illustrations that give you a sense of the world. There are 11,000 illustrated digital maps around the world, including sightseeing, festivals, events, and area promotions from all over Japan. It is also possible to customize the map by providing recommended points and event information, and placing illustrations just like pasting stickers. Furthermore, based on map viewing information, it is possible to visualize people flow data and usage information, and it also supports multilingualization as an inbound countermeasure. [Illustrated digital map consultation]
https://biz.stroly.com [Company Profile] Company name: Stroly Co., Ltd. Address: 109-1 Kanakae-cho, Inokuma-dori Shiokoji, Shimogyo-ku, Kyoto City Representative: Machi Takahashi, Representative Director and President Service URL: https://stroly.com/ja/