SQUEEZE Co., Ltd. SQUEEZE will open its first villa-style facility, “Minn house Niseko Hirafu,” in the globally renowned Niseko on June 10, 2025!

【SQUEEZE Co., Ltd.】 SQUEEZE will open its first villa-style facility in the globally renowned Niseko, “Minn house Niseko Hirafu”, on June 10, 2025! ​
SQUEEZE Co., Ltd. Press release: June 11, 2025 To the media SQUEEZE will open its first villa-style facility, “Minn house Niseko Hirafu”, in the globally renowned Niseko on June 10, 2025! ～Resolving issues of seasonal fluctuations and labor shortages through smart operations and creating the future of tourism infrastructure～
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-a81708a1470971c9cf65459ba4359114-851×315.jpg SQUEEZE Co., Ltd. (Head office: Kitahiroshima City, Hokkaido, CEO: Shinichi Tatebayashi, hereinafter referred to as “the Company”) will open a new accommodation facility, “Minn house Niseko Hirafu,” in the globally acclaimed Niseko area of ​​Hokkaido on June 10, 2025. This facility is the first villa-type facility under the “Minn” brand developed by the Company, and offers a stay where you can fully enjoy Niseko’s majestic nature and winter activities. ■ Background: Niseko’s tourism potential attracting worldwide attention and the structural challenges of local hotel management The Niseko area in Hokkaido is an internationally renowned snow resort that attracts many tourists from both within and outside Japan in winter in search of some of the world’s best powder snow. In particular, Niseko United has been nominated every year since the World Ski Awards, known as the “Oscars of the ski industry,” was established, and won four consecutive years from 2013 to 2016. The diverse appeal of the Niseko region has been highly praised internationally, with the entire region nominated in 22 categories for 2024. (Source:
https://worldskiawards.com/award/japan-best-ski-resort) However, accommodation facilities in the Niseko area also face challenges common to hotel management in rural areas. In addition to the chronic labor shortage, there are many issues such as the high cost structure unique to resort areas and the area’s characteristics of large fluctuations in demand, and many facilities are forced to “suspend operations” during the off-season when demand is low. Unless these issues are fundamentally resolved, it will be difficult to maximize Niseko’s original appeal and fully realize its tourism potential, which may ultimately affect the sustainable development of the local economy. In response to this, we at SQUEEZE will utilize the management know-how we have cultivated so far and the strengths of “cloud-based hotel management” that combines technology and real operations to contribute to solving the structural issues facing local areas through sustainable hotel management. ■ SQUEEZE provides “AI Powered” hotel solutions and smart operations. SQUEEZE will contribute to the revitalization of the local area by building a sustainable accommodation infrastructure through its unique “cloud-based hotel management” that utilizes technology. • Non-face-to-face, 24-hour support with “Cloud Reception”: Guests can complete check-in and check-out online, enabling keyless entry. 24-hour support on the cloud provides a convenient and comfortable stay while maintaining a private space. • Improved operational efficiency and cost optimization through the use of AI: Cloud-based operation optimizes costs such as labor costs, resulting in efficient operation. This will resolve structural issues facing regional tourist destinations, such as labor shortages and fluctuations in business and leisure hours, and enable sustainable hotel operations. ■ Features of the newly opened “Minn housé Niseko Hirafu” Located in the center of the Hirafu area of ​​Kutchan Town, you can fully enjoy the magnificent nature of Niseko, such as skiing and snowboarding on world-class powder snow in winter, and hiking, rafting, and cycling in summer. Don’t miss the beautiful autumn leaves and fresh greenery in spring, and it is the perfect base for your stay in Niseko, an “all-season resort” where you can enjoy sightseeing, gourmet food, and hot springs. The villa-type rooms are 91 square meters in size, two stories and can accommodate up to six people. They are spacious and equipped with a kitchen and washing machine, making them ideal for inbound tourists, long-term stays, families, and group trips. In addition, there is on-site parking and ski storage space, making your stay more comfortable and convenient for guests who want to enjoy Niseko in the winter. 【Facility page:
https://staytuned.asia/ja/brands/minn/hotels/niseko-hirafu】 Image
URL: https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-564eb5aa86d6c337a04599fe1fd23491-851×315.jpg Family villa
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-fc871535db420ff869bc0aa4881c50f3-851×315.jpg Moderate Villa ■ Facility overview Facility name Minn house Niseko Hirafu Location 1-12 Niseko Hirafu 5-jo 4-chome, Kutchan-cho, Abuta-gun, Hokkaido Number of rooms 5 Maximum occupancy 30 people (maximum 6 people per building) Open Opening date June 10, 2025 Access Train: Approximately 2 hours from Sapporo Station Approximately 1 hour and 40 minutes from Otaru Station Car: Approximately 2 hours from Sapporo Approximately 1.5 hours from Otaru Management SQUEEZE Co., Ltd. ■ About the “Minn” brand ~ your second home ~
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-11d93650b69a8becda32471b82b58398-1024×1024.png “Minn” is SQUEEZE’s own apartment hotel brand that combines the “minn” of groups and families with the “inn” of accommodation, with the concept of “staying together.” We offer a second home-like stay space throughout the country, with rooms with kitchens of 25 square meters or more. By utilizing technology, we increase the freedom and comfort of travel by enabling advance check-in via smartphone, keyless entry, and support via chat. ■ Future development and vision ~ From Niseko to resorts nationwide ~ In the future, in addition to further facility development in the Niseko area, we are also considering expanding Minn to other resort areas. We aim to achieve both “improved quality of accommodation experience” and “revitalization by utilizing local resources.” We will accelerate the development of the brand, which provides guests with a comfortable stay “as if they were living there,” and for the local area, “creation of new value” and
“reconstruction of tourism infrastructure.” ■ SQUEEZE’s hotel network continues to expand We will expand the number of facilities we operate from 21 to 37 over the two years from April 2023 to April 2025. The number of employees has also doubled (from 250 to 500*), and the hotel network is rapidly expanding nationwide. In the spring of 2025, we will open five facilities in Hokkaido and Kyoto, and in 2026, we will also participate in a new project in the Fukuoka (Hakata) area. We will continue to create value rooted in the local community through accommodation management and the power of technology. *Including part-time and casual workers ▶Related press
release:https://squeeze-inc.co.jp/archives/3164/ List of facilities in Hokkaido ◆ Our own hotel brand “Minn” opens in Hokkaido for the first time Opening in December 2022. Located an 8-minute walk from JR Minami-Chitose Station, one stop from New Chitose Airport, it can be used as a base for a variety of trips, including sightseeing, activities, and sports.
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-6288090dbc7c077f0f8d3de236273e11-2986×988.png ▶ Related press release: https://squeeze-inc.co.jp/archives/1328/ ◆ Directly connected to the west exit of Kitahiroshima Station, “ES-CON FIELD HOKKAIDO HOTEL Kitahiroshima Ekimae” will open on March 28, 2025 It is positioned as an important project of the “Kitahiro Hometown BASE” project to revitalize the area around the west exit of the station, and will open on March 28, 2025. With the concept of “Life Innovation Hub,” it aims to be a place of exchange where not only local residents but also a diverse range of people can gather and be used as a new gateway to Kitahiroshima Station. In addition, it will introduce next-generation services such as “Suica Smart Lock,” which will be the first in Hokkaido, and will create a bustling atmosphere throughout Kitahiroshima City by collaborating with partner companies such as ES-CON Japan Co., Ltd. [Esconfield HOKKAIDO Hotel
Kitahiroshima Station Details:
https://staytuned.asia/ja/brands/esconfield-hokkaido-hotel/hotels/efh” style=”text-decoration:underline;color:#428ac9;word-break:break-all;” target=”_blank” rel=”nofollow ugc
noopener”>https://staytuned.asia/ja/brands/esconfield-hokkaido-hotel/hotels/efh]
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-cebbb4f16b5a98b89721b742f4e43ba8-1500×500.jpg ▶ Related press release: https://squeeze-inc.co.jp/archives/2837/ ◆ Minn Kitahiroshima Station East Opening in April 2025. Within walking distance of JR Kitahiroshima Station, with good access to F Village Opening in April 2025. Within walking distance of JR Kitahiroshima Station and easy access to F Village. Rooms up to 92 square meters with saunas are available, making it ideal for long stays and sightseeing.
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-bf42c9c40140c3fc805ee1324cc8ecc2-851×315.jpg ▶ Related press release: https://squeeze-inc.co.jp/archives/2954/ ◆ ESCON FIELD HOKKAIDO starts operating the in-stadium hotel “Tower Eleven Hotel” In March 2023, we started operating the hotel “Tower Eleven Hotel” and the hot spring facility “Tower Eleven Onsen & Sauna” at the new stadium, ESCON FIELD HOKKAIDO, located in Hokkaido Ballpark F Village. With a location overlooking the field and a unique accommodation experience, it has been well received by many customers since its opening. [ tower eleven hotel details:
https://staytuned.asia/ja/brands/towereleven/hotels/towerelevenhotel】
https://prcdn.freetls.fastly.net/release_image/15235/183/15235-183-566d062460e4c25703d350d6de41456e-1500×500.jpg The F Village official website also uses the reservation engine developed by our company SQUEEZE, and we intend to strongly support not only the hotel operation but also the digital strategy and customer acquisition for the entire area. ▶ Related press release: https://squeeze-inc.co.jp/archives/1524/ About the operating company SQUEEZE Co., Ltd. ・Established: September 2014 ・Head office location: 1-52 Sakaemachi, Kitahiroshima City, Hokkaido ・Tokyo office: ARCHES KAMIYAMACHO 4F, 6-4 Kamiyamacho, Shibuya-ku, Tokyo ・Representative: CEO Tatebayashi Shinichi ・URL: https://squeeze-inc.co.jp/ ・Business description: Providing solutions for idle real estate and
accommodation facilities, business start-up and management consulting, development and sales of the cloud-based accommodation management system “suitebook” for accommodation businesses, planning and management of smart hotels, and remote customer service, etc. *This email has been sent automatically, so please do not reply.