Shinagawa Prince Hotel Starts “Shina Loop”, a sustainable recycling initiative that turns food waste resou rces into fertilizer

[Shinagawa Prince Hotel] Launch of “Shina Loop”, a sustainable recycling initiative that turns food waste resources into fertilizer ​ Seibu Prince Hotels Worldwide Co., Ltd. Press release: April 23, 2025 [Shinagawa Prince Hotel] Starts “Shina Loop”, a sustainable recycling initiative that turns food waste resources into fertilizer To connect FUN! to the future Shinagawa Prince Hotel (location: 4-10-30 Takanawa, Minato-ku, Tokyo, General Manager: Shingo Haruyama), which creates fun experiences, is launching the Shina Puri Green Loop (commonly known as Shina Loop), which converts food waste generated within the hotel into fertilizer and uses the vegetables grown with the fertilizer on the menu of the buffet restaurant “LUXE DINING HAPUNA” as a new recycling management initiative aimed at a sustainable future. As part of the Seibu Group’s “Sustainability Action,” this project aims to contribute to local communities and environmental protection by effectively utilizing food waste resources through collaboration within the group with Seibu Landscape Co., Ltd. and Seibu Agri Co., Ltd. Converting food loss resources to circular form At our hotel’s 400-seat buffet restaurant, LUXE DINING HAPUNA, we will reduce the amount of food waste generated by drying it, transport it to a recycling plant, and turn it into fertilizer.We will also begin an initiative to grow vegetables through collaboration within the group. This time, we will first start operating the process up to “fertilizer conversion,” and in the future, we will build a loop that connects food loss resources to reduction, recycling, and reuse, including “cultivation of vegetables for use in restaurants.” Menus provided using freshly grown vegetables The restaurant is working on food loss issues and food diversity by developing menus that use substandard vegetables and alternative foods. Furthermore, by using vegetables based on sustainable cultivation methods, we will expand our environmentally friendly options. Shinapuri Green Loop (commonly known as Shina Loop) Overview
https://prcdn.freetls.fastly.net/release_image/21564/499/21564-499-994eb6edcffe3b96b3c0a7ad57f9947e-412×255.jpg Foorodos resources after processing (Shinagawa Prince Hotel) Image
URL: https://prcdn.freetls.fastly.net/release_image/21564/499/21564-499-342cc67a9f65dfa2ae19d9c9401efd56-412×255.png Transporting food loss resources to receiving destination (Shinagawa Prince Hotel) ≪Points≫ 1. Utilizing food loss resources to build a loop that connects people, society, and the environment 2.
Contributing to reducing environmental impact and creating a sustainable society through collaboration between groups and companies 3. Initiatives at Japan’s largest hotel buffet restaurant Background of the start of Shina Loop Utilizing food waste resources is essential to reducing environmental impact and realizing a recycling-oriented society, and is also an important issue in the hotel industry. As one of the largest hotels in Japan, we will communicate to our domestic and international customers that we are proactively promoting environmentally friendly initiatives, placing safety and security first. In order to embody the hotel concept of “FUN! Goes On,” in line with the philosophy of TAKANAWA GATEWAY CITY, which opened in March of this year, and which aims to provide a rich and fulfilling life for the next 100 years, we will create two pillars: “Creating FUN to continue to be chosen” and “Responsibility to continue FUN forever.” Shina Loop Image
https://prcdn.freetls.fastly.net/release_image/21564/499/21564-499-613884b1d3526f82c10837297388e1d4-935×740.png Shina Loop Image (Shinagawa Prince Hotel) Seibu Prince Hotels Worldwide’s environmentally friendly initiatives At the Seibu Group, we call our efforts to realize a sustainable society and achieve sustainable and strong growth “Sustainability Action.” In addition, based on social issues and the business environment surrounding the group, we have established six materialities (important themes) that should be addressed in particular. In addition, we position
materiality as a superordinate concept, along with the group vision, as a premise for long-term strategies and medium-term management plans, and we have clarified the overall strategic framework so that all measures are carried out with materiality in mind. In this context, Seibu Prince Hotels Worldwide, as a core company of the Seibu Group, is promoting business activities that are particularly environmentally friendly, such as promoting the reduction of plastic waste, reducing food loss, utilizing natural energy, and environmental conservation activities in collaboration with local governments. We will continue to strive to help each employee think about what they can do for people, society, and the environment, put it into practice, and contribute to the realization of a sustainable society. Shinagawa Prince Hotel
https://prcdn.freetls.fastly.net/release_image/21564/499/21564-499-ea0fa13f2bc42ac55252c4355a93085f-718×746.png Hotel concept “FUN! Goes On” (Shinagawa Prince Hotel) FUN! Goes On – My fun is here, both then and now – “SHINAGAWA”, the gateway connecting Japan and the world Lots of fun is waiting for you, so planning your trip is fun. And spending time there is even more fun. The experience etched in your heart will remain shining forever as an irreplaceable memory. This is where my fun was and will continue to be. Yes, I hope you’ll be smiling again the next time you visit. Shinagawa Prince Hotel will create your FUN. *Initiatives are subject to change in the future. *The photo is an illustration. *The above information is current at the time of release (April 23rd).