Sato Yume Co., Ltd. “HOTEL MIYAM” will grand open in Koumi Town, Nagano Prefecture on Thursday, July 3, 2025!

【Sato Yume Co., Ltd.】 “HOTEL MIYAM” will have its grand opening in Koumi Town, Nagano Prefecture on Thursday, July 3, 2025! ​
Sato Yume Co., Ltd. Press release: July 3, 2025 To the media On Thursday, July 3, 2025, “HOTEL MIYAM” will hold its grand opening in Koumi Town, Nagano Prefecture! Have time all to yourself by the lake. A special wellness retreat MIYAMOTO Co., Ltd., a subsidiary of Satoyume Co., Ltd. (Head office: Chiyoda-ku, Tokyo; CEO: Shimada Shunpei; hereinafter “Satoyume”), which produces regional
revitalization projects in more than 50 areas nationwide, will open a lodging facility, “HOTEL MIYAM MATSUBARAKO (hereinafter “HOTEL MIYAM”)” on July 3rd as the base of “Koumi SX Field”, which aims to revitalize the region with the theme of SX (Sustainability Experience for Sustainability Transformation). A wellness retreat at HOTEL MIYAM, surrounded by forests and lakes at an altitude of 1,123m. The full details will be revealed for the first time. When you’re tired of the hustle and bustle of everyday life and want to spend some special time, come and join us on a journey where you can surrender yourself to nature and feel the changing of the seasons.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-da6d4e36fabecdae4260805d562621d3-2500×1667.jpg Background to the Grand Opening of “HOTEL MIYAM” Koumi Town in Nagano Prefecture, located at the foot of the Yatsugatake Mountains, is a place that was once bustling as a tourist destination and a place of local faith, with the Matsubara Lake Plateau at its center. However, in recent years, with the population declining, accommodation facilities and restaurants have been closing one after another, raising concerns about the decline of the local economy. Satoyume has been working with Koumi Town since 2017 to jointly develop the “Ikou Machi Koumi Project” to provide a place of relaxation for people working in urban areas. We have supported the creation of a place for companies to revitalize their minds and bodies by promoting
initiatives that utilize the nature, food, and local resources unique to Koumi Town, such as developing therapy programs, training town therapists, and establishing workcation facilities. And now, as the next step in this ongoing challenge with Koumi Town, a new project called “Koumi SX Field” will be launched, which will create
“community-based SX (Sustainability Transformation)” using the entire town as a field. At Koumi SX Field, we redefine “SX” as
“Sustainability Experience for Sustainability Transformation” and create an opportunity to transform into sustainability through sustainable experiences at this location. The core base of this is the accommodation facility “HOTEL MIYAM”, which utilizes the building of the inn “Miyamotoya” that used to operate on the shores of Matsubara Lake. The building that we took over after the inn closed down has been carefully renovated and reborn as a small inn with a total of 7 rooms.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-42bbc51d2cf00ac7c35c92db8247f30d-1500×1096.jpg HOTEL MIYAM is located at the foot of the Yatsugatake Mountains, on the shores of Lake Matsubara.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-3424d4a63dfb5dae08c0542f7b6777d3-718×718.png ●Official website https://hotel-miyam.com/ ●Official Instagram https://www.instagram.com/hotel_miyam/ A special wellness retreat where you can spend time by the lake all to yourself • “HOTEL MIYAM” facility overview HOTEL MIYAM is a small inn with 7 rooms located on the shores of Lake Matsubara, surrounded by a quiet forest at an altitude of 1,123m in Koumi Town, Nagano Prefecture. Taking over the name of the former guesthouse “Miyamotoya,” the hotel is named “MIYAM” and the attached restaurant is named “OTO.” What MIYAM values ​​is to surrender yourself to nature, feel the changing of the seasons, and spend your time as your heart desires. To come into contact with the local people and culture, and to think about the environment and society that surrounds you. The scent of plants, the sounds of nature, and a dish of food made with local ingredients. Open your five senses and slowly experience your own richness.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-1a2b714613709d3e2006522fb1274835-2500×1667.jpg Of the 7 rooms, 6 face the lake. Six of the seven rooms face the lake, and each room has a different shape and style. There is the Grand Suite Room (4 people capacity) where you can have the luxurious view of Yatsugatake all to yourself, the Lakefront Twin Room (2 people capacity) where you can enjoy the changing scenery from the window bench and bath, and the Creators Twin Room (2 people capacity) which is perfect for work or creative activities. For more information, please visit the official website. https://hotel-miyam.com Image
URL: https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-41422b12186cae163105b2d13e173954-1786×770.png • Accommodation Plan The accommodation plan includes one night stay and two meals, allowing you to enjoy a leisurely time by the lake. Meals are served at the attached “Restaurant OTO”. We have a variety of items available to help you relax and heal your mind and body, such as MIYAM’s original herbal tea, a picnic set that allows you to stroll freely around the lake, and a shared book lounge. We also give away tickets to the nearby hot spring “Yatsumine no Yu”. ● Image of stay (1 night, 2 days)
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-36abd88e5cad19fb51f4639cc0f52529-2500×1667.jpg 15:00 “Mini Therapy” Walking in the Lakeside Forest After checking in, the therapist will guide you on a mini therapy walk through the forest. As you listen to the birds singing and feel the sunlight filtering through the trees, your mind will slowly relax. Image
URL: https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-6a31e88471fb36e60bf7e8dcb91af079-1440×960.jpg 16:00 Hot spring “Yatsumine-no-Yu” With a free hot spring ticket, you can use the hot spring facility, which is a 5-minute drive from the hotel. In addition to the open-air bath with a spectacular view of the Yatsugatake Mountains, you can also enjoy the sauna and bedrock bath.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-67a472bb33a41cdefc930ef0a779c61c-2500×1667.jpg 18:30 Dinner at Restaurant OTO Enjoy a course meal featuring seasonal and local bounty at Restaurant OTO, which has the concept of “slow terroir by the lake.”
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-e738f8566bd0c746826e8fd6fad67800-2500×1667.jpg 21:00 Spend the evening around the fireplace After the meal, we light the fireplace, which has been used since the days of “Miyamotoya.” Enjoy the quiet evening as you watch the flames flicker.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-dbf338987219a5c567eea9e2545b0c5e-2500×1667.jpg 08:00 OTO’s breakfast, a colorful start to the day OTO’s breakfast is a fresh and gentle-tasting morning plate. Greet the morning calmly while watching the lake surface, which shows a different look from the first day.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-0336464fb730bc5dba1f4f02adfb3453-2500×1667.jpg 10:00 Enjoy the whole lakeside as you like Walk around the lakeside or take a boat ride. There are as many ways to enjoy this place surrounded by forest and lake. After checking out, enjoy the surrounding areas. ＜Grand Opening Special Plan＞ This Grand Opening Special Plan allows you to enjoy the stay at HOTEL MIYAM at an early and special price. ◯ Period: Thursday, July 3, 2025 to Monday, October 6, 2025 ◯ Price: Twin room 1 person 23,800 yen (tax included) and up *For 2 people per room/Dinner and breakfast included ◯ How to make a reservation: Available on the official website http://hotel-miyam.com/ ◯ For inquiries, please contact: info@miyam-oto.com *Prices vary depending on the date. *This plan will end as soon as the maximum number of participants is reached. • HOTEL Introducing the General Manager of MIYAM HOTEL MIYAM’s General Manager is Jun Shinohara, who has been dedicated to the local community at the Koumi Town Hall for 26 years. After working as an administrative official and running around the town, he will now be the one to welcome visitors and convey the charm of the area.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-58c19bfa20549e53592e37b6e943ff5c-1425×1425.jpg General Manager Jun Shinohara HOTEL MIYAM General Manager Comment from Shinohara We are pleased to announce the opening of “HOTEL MIYAM MATSUBARAKO” in our hometown of Koumi Town. We have worked for the Koumi Town Hall for many years, and will utilize the experience we have gained from working with the local community to create a hotel that can convey the charm of this town to visitors. All of our staff will do their best to provide you with hospitality so that you can spend a relaxing time in Koumi Town, surrounded by nature and the warmth of people. We ask for your support in the journey of HOTEL MIYAM that is about to begin. Lakeside slow terroir, Restaurant OTO Food is at the heart of your stay at HOTEL MIYAM. At Restaurant OTO, which is attached to the hotel, two chefs with experience in French cuisine in Tokyo show off their skills with the concept of “slow terroir by the lake”. Enjoy dishes that are in tune with the rhythm of nature, along with the seasons and climate that the food is made of. Dinner is a course meal of about eight dishes. Each dish is made with seasonal, locally produced ingredients, and each dish is a unique taste that can only be enjoyed at that time. In addition to the taste, the texture, aroma, and touch of the food make for a dining experience that goes beyond just eating, adding color to a quiet lakeside evening. In addition, with the cooperation of the famous store “Sake Shop Shimizuya” in Koumi Town, we have carefully selected wines and sake from Nagano Prefecture. We also offer homemade non-alcoholic drinks.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-f67d8c1503c5fa383aee6ccf7d48bc75-1286×566.png For breakfast, enjoy a plate of mild flavors while gazing at the lake surface in the morning. We offer a menu that changes with the season, including egg dishes and fresh salads.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-4f906ce8ec550727f796b295db1db345-2038×904.png • Introducing Restaurant OTO Chef Restaurant The chefs at OTO are Yuji Miyashita, a native of Tomi City, Nagano Prefecture, who has experience in French cuisine in Tokyo and Paris, and Daigo Sugo, who moved here for this project after working in hotels and auberge. Using the French cooking methods they have gained experience in, the two create dishes that incorporate the “deliciousness” they have found in this area.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-4f247f0b99430bab6c3893d078b6c9e6-2500×1667.jpg Right: Yuji Miyashita, Left: Daigo Sugo • About space The most distinctive feature of Restaurant OTO is the borrowed view of Lake Matsubara that can be enjoyed from the wall-to-wall windows. On a clear day, you can see the Yatsugatake Mountains peeking out from the other side of the lake. You can enjoy the view, which changes depending on the time of day, from a special seat.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-24bde9ba22e5ecd2fe731d8c9d8b21de-2500×1667.jpg View from Restaurant OTO (spring, light rain, 14:00)
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-d64f43e87b422dc39267393920098f1e-1016×1016.png Restaurant Overview Store name: Restaurant OTO Opening days: HOTEL Same as MIYAM Business hours: From 6:30 p.m. Number of seats: 20 Course: Lakeside slow terroir (about 8 dishes) using seasonal locally produced ingredients *For the time being, we are only open to guests staying overnight. Opening reception held on June 26, 2025 Prior to the grand opening of “HOTEL MIYAM”, an opening reception was held on Thursday, June 26th, inviting relevant parties. On the day,
representatives of the local government office, assembly, chamber of commerce, financial institutions, local businesses, and other people involved in the hotel’s opening were invited, and MIYAMOTO’s representative Asahara gave a business explanation. In addition, each of the people involved gave a speech, and the hotel gave a tour of the facilities.
https://prcdn.freetls.fastly.net/release_image/50855/126/50855-126-e6eb2816963686a6b181e8d2c87f3253-3309×2008.jpg Guests at the opening reception • Comments from guests and company representatives on the grand opening ●From Mr. Hiroshi Kurosawa, Mayor of Koumi Town We would like to offer our heartfelt congratulations on the opening of HOTEL MIYAM on the shores of Lake Matsubara. This facility is a renovated inn that was once loved by many people, and is being reborn with new life. It is a great pleasure for me, as the mayor and as a resident of the town, that this place, which has been closed for a long time, will once again become a hub of activity in the town. This area overlooking Lake Matsubara is blessed with the beauty of nature in every season, and has provided healing and inspiration to many visitors. I am confident that HOTEL MIYAM will provide visitors with a special experience in harmony with this wonderful environment. I also hope that this opening will be an opportunity for even more people to learn about the charms of Koumi Town. ●From Takeshi Asahara, Representative Director of MIYAMOTO Co., Ltd. We are honored to open HOTEL MIYAM on the shores of Lake Matsubara in Koumi Town, Nagano Prefecture. We want this hotel to be more than just a place to stay; it’s a “new destination” where you can immerse yourself in nature and find peace of mind and body. The relationship between cities and rural areas has changed significantly in recent years. In an era when people visit the area for a variety of reasons, not just for tourism but also to work, learn, heal, and connect, we hope that this hotel will become a starting point for spreading the charm of the small town of Koumi to the whole country and the world. We received a great deal of support from local people, related companies and organizations, Satoyume Co., Ltd., and many others for our opening. We would like to take this opportunity to express our sincere gratitude. ●Sato Yume Co., Ltd. Representative Director Shimada Shunpei We have been accompanying Koumi Town for about 10 years, starting with supporting the launch of the Ikou Machi Koumi Project, and we are deeply moved and pleased to be able to establish a company called MIYAMOTO together with the local community and to welcome the opening day of the hotel. Hotels contain food, clothing, and shelter, and we believe they are also a medium that can express the life and lifestyle of the local community. We hope that those who stay at the hotel will be attracted to the life and lifestyle of Koumi Town, and that it will become a place that leads to repeat visits, related population, and even migration and settlement. Satoyume will also accompany the business and the community so that we can contribute more deeply. About reservation HOTEL MIYAM will open on Thursday, July 3, 2025. As a special opening commemoration plan, we are running a campaign that allows you to experience staying at HOTEL MIYAM early and at a great price. Reservations can be made on the official website. ＜Opening Anniversary Special Plan＞ ◯ Period: Thursday, July 3, 2025 to Monday, October 6, 2025 ◯ Price: Twin room 1 person 23,800 yen (tax included) and up *For 2 people per room/Dinner and breakfast included ◯ How to make a reservation: Now accepting reservations on the official website http://hotel-miyam.com/ ◯ Contact: info@miyam-oto.com *Prices vary depending on the date. *This plan will end as soon as the capacity is reached. ・Facility name: HOTEL MIYAM MATSUBARAKO / Restaurant OTO ・Location: 4779-1 Toyosato, Koumi-machi, Minamisaku-gun, Nagano Prefecture ・Number of rooms: 7 rooms in total ・Business hours: Check-in from 14:00 / Check-out until 11:00 ・Contact: info@miyam-oto.com Management company/contact information Company name: MIYAMOTO Co., Ltd. Address: 4779-1 Toyosato, Koumi-machi, Minamisaku-gun, Nagano Prefecture Representative: Representative Director Takeshi Asahara Established: June 27, 2023 Contact: info@miyam-oto.com URL: http://hotel-miyam.com/ Since 2017, we have been providing a wide range of support, including the launch of the “Ikou Machi Koumi Project” to utilize Koumi Town as a place of healing for companies, and the creation and human resource development of the therapy program “Re・Design Therapy”. After that, we decided to make a further commitment and established it in June 2023 as a 100% subsidiary of Satoyume. We aim to contribute to the sustainable development of Koumi Town by being rooted in the local community, centering on the launch of the Koumi SX Field and base facility “MIYAM/OTO”. ▼Click here for the release of the launch of Koumi SX Field Sato Yume is a business production company that specializes in regional revitalization, with the corporate identity of “Local Business Incubator – A company that creates businesses in the region with people as the starting point.” We accompany local areas in over 50 areas nationwide, from planning to business launch and operation. We are working to create various businesses that are centered on people, such as the “Line-wide Hotel” (Okutama-machi and Ome-shi, Tokyo) in collaboration with JR East, “NIPPONIA Kosuge Source Village” (Kosuge Village, Yamanashi Prefecture) with the concept of “a village of 700 people in one hotel,” the “Healing Forest Project”
(Shinano-machi, Nagano Prefecture) to create a resort area through collaboration between the local community and companies, and the town’s own antenna shop and local trading company business
“Kahokurashi” (Kahoku-machi, Yamagata Prefecture). Address: 3-4-5 Kudanminami, Chiyoda-ku, Tokyo Villa Apex Ichigaya 801 Representative: Representative Director Shunpei Shimada Established: April 17, 2012 Business: Business production specializing in regional revitalization, accompanying consulting URL: https://satoyume.com/ More information about this release *This email was sent automatically, so please do not reply.