[Sanrio Entertainment Co., Ltd.] In addition to Japan’s first LED production, there will also be a fantastic premiere performance using drones! A new non-verbal show “Byonwaa~beyond words~” where you can communicate with My Melody & Kuromi through your “hearts” Performance starts on Friday, December 13th Sanrio Entertainment Co., Ltd. Press release: November 18, 2024 In addition to Japan’s first LED production, there will also be a fantastic premiere using a drone! A new non-verbal show “Byonwaa~beyond words~” where you can communicate with My Melody & Kuromi through your “hearts” will begin performances on Friday, December 13th A party where a variety of fairies with different roots come together, transcending generations and
nationalities, can be enjoyed together “without using words” At Sanrio Puroland (hereinafter referred to as Puroland), operated by Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo, President and CEO: Aya Komaki), From Friday, December 13, 2024, Puroland’s first non-verbal show that does not use dialogue, “Byonwa~beyond words~” will be performed at Fairyland Theater I will do it. This show will feature immersive visuals, drones, and the latest technology such as Japan’s first permanent installation of LED Twig and LED Vine* to create an impressive show that can be enjoyed even without dialogue. Introducing a new performance. Combined with spectacular performances by the cast, such as pole dancing and juggling, as well as productions that allow you to participate in the show yourself, we It can be enjoyed by a wide variety of customers, regardless of generation, nationality, etc.
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-5a08483a5023e9756b6ac16e3c18f191-1527×523.jpg Currently, Puroland is visited by many people, from children to adults, and not only from Japan but also from overseas. One of the popular points of the shows and parades staged inside the museum is the story that conveys a message, but we wanted as many people as possible to enjoy the show, so this show will feature It’s fun to communicate without using words! ” is the theme. The entire story is non-verbal, set at a party where fairies from various worlds with different roots gather together with My Melody and Kuromi. The new costumes of My Melody and Kuromi that will appear in the show will be unveiled today for the first time. A costume with cute floral decorations and an impressive geometric pattern, perfect for attending a party you’ve been invited to. As a first for Puroland, we will also introduce lighting effects using drones and LED Twig and LED Vine*, which are the first permanent installations in Japan, and the combination of images and lighting will create a fantastic space. Another highlight is the cast’s spectacular performances, including pole dancing, which was included in the show for the first time. In addition to these cutting-edge technologies and spectacular
performances, the production allows guests to participate and have fun, A new nonverbal Puroland show that you can enjoy without using words We will deliver it to you. The production is wordless and can be enjoyed even if you don’t understand the story. Please enjoy the “byonwaa” time together. *LED Twig/LED Vine* What is: A leaf-shaped illumination used in the tree-shaped digital art work “The Tree of Light” that became a hot topic at the world’s largest art festival “Burning Man”. There are 10 LEDs built into each leaf, and by mapping them using the latest technology, we are able to create unprecedented new effects and illuminations, such as linking to sound and wind. . This is the first time in Japan that it will be installed permanently. New nonverbal show “Byonwaa~beyond words~” Overview [Synopsis] Today is a special day where fairies from all over the world gather in Fairyland! My Melody, Kuromi, and you were also invited to Fairyland. Fairies with various origins gather there, including earth fairies, light fairies, flower fairies, water fairies, and tree fairies. Because each fairy lives in a different world, they communicate through their own expressions rather than words. When everyone’s hearts connect, maybe something will happen in Fairyland…? Enjoy an exciting time with My Melody and Kuromi, where you can communicate with each other without using words! [Summary] ■ Performance period: December 13, 2024 (Friday) ~ ■Performance location: 1F “Fairyland Theater” ■Characters: My Melody, Kuromi ■Performance time:
Approximately 25 minutes ■Details page:
https://www.puroland.jp/parade-show/beyond_words/ ■Written and general direction: Shinichi Kudo Assistant Director/Choreography: Choreography air:man Music: Osamu Sasaki Theme song production: Aiin Costume design cooperation: Osare Company Main visual: Art director Chie Morimoto (goen°) ■Making video: https://www.youtube.com/watch?v=Xfy_ymu3vHM [Highlights] ・A new nonverbal show that uses no words and can be enjoyed by a wide variety of guests, including children, adults, and overseas customers ・Immersive production that incorporates powerful video production and the latest technology such as drones, LED Twig, and LED Vine* ・Amazing performance by the cast, including pole dancing for the first time in Puroland show history ・Participatory production that you can not only watch but also enjoy together Staff profile
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-3ff5540693ed2f11213e0189ae11bd27-400×580.jpg Written and directed by Shinichi Kudo He plans, directs, and produces numerous works including commercials, music videos, dramas, plays, and concerts. He studied art direction in London, and in 2017, to commemorate the 30th anniversary of the formation of the legendary rock band “THE BLUE HEARTS,” he produced and directed the omnibus film “Jounetsu no Bara” (starring Masatoshi Nagase and Kiko Mizuhara). As a non-verbal film, it was invited to be screened at film festivals in 12 cities around the world, including France. He has worked on over 500 titles to date, and has received numerous awards including the New York Festivals, MTV Video Music Award, Courtmetranger Film Festival, and Hawaii International Film Festival. As part of Yumi Matsutoya’s 50th anniversary project, Yumi Arai at the time of her debut (1972) was recreated with AI voice and digital human. Yumi Matsutoya and Yumi Arai’s co-starring performance that transcends time and space became a hot topic, and was awarded Leading Visual at the VFX-JAPAN AWARD. Received the Excellence Award in the Effects category. The VR horror movie “Let’s Go Home” (directed by Takashi Shimizu/Yoshihiro Nishimura), which was planned and produced, is attracting attention for its content that combines entertainment and technology, such as being the first Japanese VR work to be permanently screened in Las Vegas. . He continues to captivate the hearts of his viewers with his outstanding planning ability and a unique style that is unbound by form, and with his meticulous aesthetics, he continues to evoke deep emotion.
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-81528027795d58d30f4658c7726bd1db-400×580.jpg Assistant director/choreographer/choreographer air:man The industry’s first choreographer unit. 2008 UNIQLO WEB “UNIQLOCK” won the Grand Prix at the three major advertising awards in the world: “One Show”, “CLIO AWARDS”, and “Cannes Lions”. He was in charge of the choreography for the latest song “I Won’t Let You Down” by artist OK Go, who is also a top overseas creator, and became the first Japanese person to win Best Choreography at the MTV MUSIC AWARD 2015. Received the Minister of Internal Affairs and Communications Award at ACC2015. Awarded silver at One Show2017/08/07. He has choreographed for numerous commercials, music videos, concerts, plays, anime, children’s programs, etc., and is in charge of the choreography for NEWS LIVETour. In addition, at Sanrio Puroland, he choreographed
Pompompurin’s “Pompuri Dance” and Hello Kitty’s 40th Anniversary Parade “ARIGATO EVERYONE!” song.
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-dee5c973b022028176e659e7f88e6614-400×580.jpg Music Osamu Sasaki Singer-songwriter/lyricist/composer/accompaniment composer. In 1996, he made his major debut with avex trax as the vocalist and guitar of the rock band “MOON CHILD”, and in 1997, “ESCAPE” was a big hit. The rock unit “SCRIPT” had a smash hit with “Seishun Glory”, the theme song for the anime “The Prince of Tennis”, and “BE FREE” by “Ricken’s” was used as the ending theme for the anime “Eyeshield 21″. He is also active as a solo artist, and has also been in charge of musical accompaniments for anime such as “Sasaki and Pi-chan” and “Yozakura Family’s Daisakusen.” In recent years, he has been active in a wide range of activities, including appearing on TBS’s “CDTV” and Fuji TV’s “27 Hours Television” and “Chidori no Oni Renchan.”
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-3c9807ed15ed58487d96372255120cd9-400×580.jpg Theme song production Aiin ■Music Producer: Katsuya Yamada
Representative director of Aiin Co., Ltd. In 2011, the song “Boom!” produced for the commercial for the opening of the entire Kyushu Shinkansen line became a huge hit. In recent years, his activities include music for popular commercials such as Otsuka Pharmaceutical Calorie Mate, Pocari Sweat, JR Central, and Zespri Kiwifruit, as well as music for Yuzuru Hanyu’s solo performances, the TV program “Shimajiro no Wow!”, movies, and dramas. Wide variety. ■Composer: Hideaki Shirato Born November 2, 1984 in Sapporo. After joining Aiin in 2011, he started working as a writer in parallel with his director duties. Google Japan’s “Android Choir”, which he worked on in 2016, won Gold in the ADFEST Branded Content & Entertainment category. In addition to advertising music, he also produces soundtracks for dramas and movies. He is characterized by a wide range of unique sound designs cultivated through over 10 years of experience in advertising music production and participation in various projects.
https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-7a213e51ec5b67eeb9956a8d937e7ed8-400×580.jpg Main visual art director Chie Morimoto (goen°) Art director/creative director. Visiting professor at Musashino Art University, Department of Visual Communication Design. Born in Misawa City, Aomori
Prefecture. Graduated from Musashino Art University. Joined Hakuhodo in 1999. Established goen° Co., Ltd. in 2007. Since his time at Hakuhodo, he has been responsible for a wide range of work, including advertising graphics and commercial production, as well as product planning and package design. In particular, he produces artwork and music videos for musicians such as Mr.Children, Yumi Matsutoya, and Official Hige Dandism, as well as advertising art for films and theater such as Yoji Yamada and Hirokazu Kore-eda. The company name, goen°, comes from the word “relationship” and reflects the company’s desire to value encounters with people and products, and to create something new. Currently, he is involved in all forms of communication design, regardless of business type or area, including advertising planning, product development, book binding, film and stage art, regional revitalization projects, educational design, and spatial direction for zoos and nursery schools. Recipients include the Itami Juzo Award and the Architectural Institute of Japan Award.
“Byonwaa~beyond words~” image image
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https://prcdn.freetls.fastly.net/release_image/7643/404/7643-404-3cd578c2ad0e0a6b8798fdb877d58bef-1886×1200.jpg *The information in this release, including images, is current as of November 18th (Monday). Please note that the contents are subject to change.

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