Sanrio Entertainment Co., Ltd. Harmonyland Event Breaking News Report: Summer event “Harmonyland Ice Cream Summer” and “new” indoor greeting facility where you can interact with characters will open simultaneously on Friday, July 4th!

【Sanrio Entertainment Co., Ltd.】Harmonyland Event Breaking News Report Summer event “Harmonyland Ice Cream Summer”, “new” indoor greeting facility where you can interact with characters opens simultaneously from Friday, July 4th! ​ Sanrio Entertainment Co., Ltd. Press release: July 4, 2025 Harmonyland Event Report: Summer event “Harmonyland Ice Cream Summer” and “new” indoor greeting facility where you can interact with characters will open simultaneously on Friday, July 4th! Even on hot days, you can enjoy a cool water show, a limited parade, and time with special characters that you can spend comfortably regardless of the weather. Sanrio Character Park Harmonyland (Hiji Town, Oita Prefecture), operated by Sanrio Entertainment Co., Ltd. (Headquarters: Tama City, Tokyo; President and CEO: Aya Komaki), will hold the summer-only event “Harmonyland Ice Cream Summer” from Friday, July 4, 2025, and will simultaneously open a new indoor greeting facility “CHARACTER GREETING FUN STUDIO”, and the first day of the event was crowded with many guests. From August 2nd, a trial run of the wrapped bus “Harmony Liner” connecting “Oita Hello Kitty Airport” and Harmonyland will begin, so please come and visit Harmonyland, which will become even more convenient in terms of access. Image
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-b89636c8ccf537d44df0edbdd0226df6-3900×2600.jpg In the newly opened indoor greeting facility “CHARACTER GREETING FUN STUDIO”, you can enjoy interacting with characters in two rooms with a photo studio theme. You can spend special time with the characters without worrying about the summer heat. “Harmonyland Ice Cream Summer” is a very popular summer event unique to Harmonyland. This year, with the theme of ice cream x “fizzy”, we will bring you a special event that will make you feel cool and refreshed, with the image of carbonated drinks and cream soda. In the limited parade “Iceful Parade,” Hello Kitty, Dear Daniel, Cinnamoroll and friends will appear dressed in costumes like ice cream shop staff. In addition, the water show “BASYA BASHA” will have a new performance this year in which bubbles will be shot in front of Kitty Castle, and you can enjoy the “bubble” popping bubbles and splashes of water together with Kuromi and Pompompurin who will appear in a video. In addition, there are plenty of refreshing events to blow away the summer heat, such as “Iceful★BINGO!”, where you might get a limited clear bottle, and “Iceful Greeting”, where characters appear on ice cream shop-style floats. Throughout the park, there are contents that you can see, feel, and enjoy the coolness and cuteness. Cool sweets and limited edition summer goods will also be available, and there will be plenty of photogenic spots and menus. We are offering a “summer experience where excitement and coolness intersect” that is unique to
Harmonyland. Summer Events & New Greeting Facilities Breaking News Report ■Summer event “Harmonyland Ice Cream Summer” Make special ice cream with Hello Kitty and friends who have become ice cream shop owners! Summer-only parade “Iceful Parade” Make a special ice cream filled with smiles together with characters dressed as ice cream shop staff! The float was designed to resemble a food truck, and there were plenty of features to enjoy just by looking at it, such as the giant balloon “Babot.” In particular, during the scene where the children shook the “ice balloon,” a parade participation item, and mixed the ice cream together while shouting “Cooking!”, comments such as “It was fun to participate by shouting with my child,” and “It was like making ice cream together with the characters, and it got me excited” were received, making it a fun time for parents and children to get engrossed in the fun.
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-c89ef556b85b75406a10e02deaf779dc-3900×2601.jpg A dynamic bubble and water show that will keep you cool even outdoors! Water show “BASYA BASHA” A refreshing water show that will blow away the heat! Kuromi, Gudetama, Cinnamoroll, and Pompompurin appear on screen, and water splashes fly in time with the music, making for a powerful entertainment experience in which the entire venue is covered in water and bubbles. This year, a new bubble-shooting device has been installed in front of Kitty Castle, so you can enjoy floating bubbles. In combination with the large water jets, the fizzing spreads all around your field of vision, making it a performance that allows you to fully enjoy the feeling of freedom that comes with summer. On the first day of the event, many guests gathered in front of Kitty Castle, feeling the coolness with their whole bodies. “The water splashed down on me and it was so much fun!” “Bubbles were falling from the sky, it was like I was in a dream,” they said, forgetting the heat and enjoying a special time that is unique to summer.
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-bdfc1a3d14c7a7c473676ba7428d665a-2687×1791.jpg Fizzy and cool! Limited-time original food menu and goods perfect for summer The food and sweets menu will also be specially designed. The lineup is packed with cuteness, a cool feeling that is great on hot days, and the experience of “making and having fun.” We have a menu that will make you want to take pictures, such as “Colorful Lemonade,” a fizzy lemonade that you can color with your favorite pencil syrup, and cute-looking ice cream that is perfect for summer.
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-a8e71b4c84559c594f651a1abfa065cf-3900×2600.jpg Special ice cream (cute mix/cool mix) 1,000 yen each Make summer memories at Harmonyland! Original goods with ice cream motifs We have a variety of goods available for you to take home with you as summer memories at Harmonyland. The “Plush Toy” has a special design of the “Iceful Parade” costume. The “Oil-in Charm” with character parts and glittering glitter and the “Name Holder” with an original Harmonyland design are cute designs that you can match with your family and friends as well as souvenirs for yourself.
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-9ffed38c25c9fd2e5fb3f2cefae53a6e-3900×2600.jpg Stuffed animals (all 6 types) 4,950 yen each
https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-5ef63aa68f5b6cb2f4bc810828d522fd-3900×2601.jpg Oil-in charm (11 types) 1,320 yen each
https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-226c93ad7d1ce2778c3c285fc6f5f72b-3900×2600.jpg Name holders (12 types) 1,870 yen each ■New greeting facility “CHARACTER GREETING FUN STUDIO” “CHARACTER GREETING FUN STUDIO” is a new indoor greeting facility that opened at the same time as the summer event. In the two studios, you can enjoy taking photos and interacting with characters in different worlds. Popular characters such as My Melody and Cinnamoroll will welcome guests on a daily basis.
https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-650e338302cde375c67b153c845fa51b-3900×2600.jpg Many guests visited the studio from the morning on the first day of its opening. After checking in, the guests waited their turn with excited expressions on their faces, and when they entered the studio, they were seen exclaiming, “So cute!” at the world that unfolded before their eyes. On this day, My Melody appeared in a costume inspired by sweets. At the moment of their first meeting, guests were heard to exclaim in excitement, “She was so cute I couldn’t move…” and “She looked me in the eye and waved!”, and guests could be seen everywhere taking pictures without stopping. It’s completely indoors, so you can enjoy it without worrying about the sun or the weather. Some comments included, “The air conditioning was great, so I felt safe even bringing my kids,” and “The backgrounds were all so cute that I ended up taking lots of pictures.”
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https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-f7a09c614401e92631e2b15827bcd9a9-3900×2600.jpg Limited time event “Harmonyland Ice Cream Summer”
https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-cd8963c137c363ecbc486b30ba8c3bd6-1125×1200.jpg ■Event period: July 4th (Friday) to September 3rd (Wednesday), 2025 ■Theme: “Ice Cream Summer” has returned to Harmonyland with more power than ever! The theme for 2025 is ice cream x fizzy! Enjoy a cool summer at the fizzy Harmonyland! ■Details page:
https://www.harmonyland.jp/sp/icecream_summer/index.html New greeting attraction “CHARACTER GREETING FUN STUDIO”
https://prcdn.freetls.fastly.net/release_image/7643/447/7643-447-5425391809a015cee82d37551c540606-848×1200.jpg ■Opening date: Friday, July 4, 2025 ■Location: Harmony Park Event Hall ■Fee: Free admission (some content requires payment) ■Details page:https://www.harmonyland.jp/sp/funstudio/index.html *Please be sure to include the copyright when posting image materials. (C) 2025 SANRIO CO., LTD. TOKYO, JAPAN Copyright: Sanrio Co., Ltd. *Images are for illustrative purposes only. *All prices include tax and are tentative prices. *The contents of this release, including images, are current as of Friday, July 4th. Please note that the contents may be subject to change. *This email was sent automatically, so please do not reply.