Released “EMI (Saki)”, a sushi-making experience course for inbound tourists in collaboration with Hakutsuru Sake Brewery

In collaboration with Hakutsuru Sake Brewery, we have released the “EMI (Saki)” sushi-making experience course for inbound tourists. ​
CREAVE Inc. Press release: July 1, 2025 Collaboration with Hakutsuru Sake Brewery to release “EMI (Saki)” sushi-making experience course for inbound tourists A high-quality inbound experience where you can experience real Japanese culture with sushi and sake
https://prcdn.freetls.fastly.net/release_image/23052/246/23052-246-e68ff818f96d1fcf24af5964d9e8b70a-1200×628.png CREAVE (Tokyo, CEO: Nakamura Mana), which provides support for social media marketing, has released a new course, “EMI,” for “SAMURAI SUSHI TOKYO,” a sushi experience for foreign visitors to Japan. In collaboration with Hakutsuru Sake Brewery, a long-established sake brewery founded over 280 years ago, the course offers an authentic food culture experience that combines “making, tasting, and learning.” Hakutsuru Sake Brewery Co., Ltd. Official Website:
https://www.hakutsuru.co.jp/corporate/
Background: Increasing demand for higher quality Japanese cultural experiences SAMURAI SUSHI TOKYO has evolved its content to go beyond the experience of “just making sushi” and to provide an experience that “learns about cultural backgrounds.” Specifically, we offer authentic sushi using ingredients delivered directly from the source, with careful sushi preparation and explanations by our chefs, and references to the culture and techniques behind the ingredients, and we have designed our services with an emphasis on high-quality experiences. In response to an increasing number of customers saying, “I want to know more about Japanese culture and ingredients,” and “I want to taste sushi and sake in earnest,” we started planning a new course centered around sushi and sake. This is how “EMI (Saki)” was born. In recent years, sake has become increasingly popular overseas. In particular, in the United States and other Western countries, the style of enjoying sake with sushi and other Japanese food has spread, and sake exports are expanding year by year. Interest in sake is growing. When it comes to offering sake, we have collaborated with Hakutsuru Sake Brewery to create a selection of sake that pairs perfectly with sushi. As a long-established sake brewery with over 280 years of history, Hakutsuru Sake Brewery has supported the food culture and lifestyle of our customers through the brewing and sale of sake. Since its founding, the company has continued to take on innovative challenges while preserving tradition. Currently, the brewery exports sake to over 56 countries, and as the No. 1 sake exporter, its quality is recognized around the world. For this “EMI” course, with the cooperation of Hakutsuru Sake Brewery, we carefully selected several brands with different flavors and served them at the timing that best brings out the flavor of each sake, thereby maximizing the harmony with the sushi. In addition, we have
incorporated special pickles made with “Hakutsuru Blanc,” which has a fruity flavor and highlights the sweetness of rice, and soups carefully prepared by our craftsmen, allowing you to experience the depth of Japanese food culture throughout the entire course. Summary: Overview of the authentic sushi experience course “EMI (Saki)”
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https://prcdn.freetls.fastly.net/release_image/23052/246/23052-246-e712397938390bd4bb96377f90a17f92-3900×2603.jpg ■ Plan contents (from 12,000 yen per person / special release price) A former Michelin chef and sushi chef will give you a lecture (supported by a native English-speaking guide) on everything from how to make vinegared rice to how to make sushi. • Grip • Hosomaki • Warship • Pickles • Soup ■ Sake Set Option We will serve four carefully selected brands of sake in order of their compatibility with sushi, selected together with Hakutsuru Sake Brewery. You can experience the marriage of the sake with food while enjoying the different characteristics of the rice, such as its umami, aroma, and acidity. • Shoun: A pure rice ginjo sake with a mellow sweetness, refreshing acidity and umami taste • Tojikan: A clean, authentic Nada sake made with 100% Yamada Nishiki rice from Hyogo Prefecture and brewed using Tanba-style sake-brewing techniques. • Sayuri: A smooth pure rice nigori sake with a refreshing sweetness and clean aftertaste • Hakutsuru Blanc:A light, sweet, pure rice sake with 8% alcohol, like white wine.
https://prcdn.freetls.fastly.net/release_image/23052/246/23052-246-62b17aa15d82376dc3c9a4ffd0904f13-2048×1366.jpg SAMURAI SUSHI TOKYO’s achievements So far, more than 400 tourists from abroad have participated, and it has received the highest rating of 98% on major reservation sites, with positive reviews such as “I’m glad I can now make delicious sushi” and “I’d like to recommend it to friends traveling from abroad” (※) In recent years, it has been adopted as a VIP reception and team building program for foreign companies, and is recognized as a hub for disseminating authentic Japanese culture, not just a “mere experience.” ※
https://www.tripadvisor.jp/AttractionProductReview-g1066451-d28150998 (as of July 1, 2025)
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https://prcdn.freetls.fastly.net/release_image/23052/246/23052-246-eae794597ab6dc894ad14e4ba8066671-3900×2604.jpg Support for inbound business CREAVE Co., Ltd. has accumulated a lot of practical know-how through trial and error in inbound business marketing. We can provide advice on a wide range of marketing-related matters, including effective ways to approach overseas users, utilizing influencers, optimizing advertising operations, and issues related to posting on OTA sites. We provide specific and practical advice and support to companies and service operators who are aiming to succeed in overseas markets. Please feel free to contact us. Official website, official Instagram, contact information SAMURAI SUSHI TOKYO official website:
https://samuraisushi.studio.site/enterprise SAMURAI SUSHI TOKYO Official Instagram: https://www.instagram.com/samuraisushitokyo/ *Reservations and inquiries regarding the sushi experience can be made through the official SAMURAI SUSHI TOKYO website or official Instagram. Contact for this release▼ SAMURAI SUSHI TOKYO Operating company: CREAVE Co., Ltd. Person in charge: Mana Nakamura Inquiry form: https://create.co.jp/contact/
CREAVE Inc. Company Profile CREAVE is a group of professionals who provide social media marketing and creative support with the mission of “creating a world where people can feel a warm connection.” We provide “essential social media marketing support” in collaboration with 350,000* creators. We have supported over 300 companies in total. We have a track record of providing support to a wide range of companies, mainly those with toC products such as cosmetics, food, interior goods, and home appliances. *Total number of registered creators on Snapmart (as of October 2024) *For details on our business, please visit our website below. URL: https://creave.co.jp/service/ Company name CREAVE Co., Ltd. Location 2-5-3 Hirakawacho, Chiyoda-ku, Tokyo 102-0093 MIDORI.so NAGATACHO Capital 20 million yen Establishment August 23, 2016 Representative Mana Nakamura Business details SNS consulting business Creator marketing business Stock photo business Website https://creave.co.jp/
Hakutsuru Sake Brewery Co., Ltd. Company Profile Hakutsuru Sake Brewery Co., Ltd. has supported the food culture and lifestyle of everyone through the brewing and sale of sake. As a comprehensive alcohol manufacturer that handles a wide range of alcoholic beverages other than sake, such as wine and liqueurs, we will respond to diversifying consumer needs, create new value, and promote corporate activities that are useful to everyone’s lives. Company name HAKUTSURU SAKE BREWING CO.,LTD. Location 4-5-5 Sumiyoshiminamicho,
Higashinada-ku, Kobe, Hyogo 658-0041 Capital 495 million yen Establishment August 2, 1927 (Showa 2) Representative President and CEO Kenji Kano Business Contents Manufacture, sale and intermediation of sake Manufacture, sale and intermediation of shochu, liqueur, mirin and other alcoholic beverages Sale of beer, soy sauce, soft drinks and other food products Sale of imported wine Real estate rental Sale of cosmetics Website https://www.hakutsuru.co.jp/ *This email has been sent automatically, so please do not reply.