Recruit Co., Ltd. Survey on overtourism and dispersion/leveling measures at tourist destinations

[Recruit Co., Ltd.] Survey on overtourism and dispersion/leveling measures at tourist destinations ​ Recruit Co., Ltd. Press release: November 18, 2024 Survey on overtourism and dispersion/leveling measures at tourist destinations Human resources to deal with dispersion, resolving labor shortages and collaboration between wide areas are future challenges Recruit Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Yoshihiro Kitamura, hereinafter referred to as Recruit)’s tourism research and regional promotion organization “Jalan Research Center” (hereinafter referred to as JRC) has recently announced that it will We investigated the current state of countermeasures regarding overtourism and the equalization and dispersion of tourists, focusing on local governments, DMOs, tourism associations, etc.) and private companies (accommodation facilities, transportation companies, etc.). The purpose of this study is to clarify the necessary measures and issues to eliminate overtourism.The survey results show that in order to disperse tourists, which is important as a means of alleviating overtourism, measures to deal with the shortage of human resources and manpower will be taken. We realized that it is important to resolve the issue and to collaborate across wide areas. Research background and purpose While the number of foreign tourists visiting Japan is trending steadily at a pace exceeding that before the coronavirus pandemic, calls for countermeasures against overtourism are increasing in major domestic cities and tourist destinations. As the government advances its efforts to prevent and control overtourism, by clarifying the awareness of the current situation by tourist destinations and tourism-related businesses, as well as the necessary measures and issues, it will be possible to consider future measures. The purpose is to utilize it for local tourism measures. Main research topics Tourism administration and tourism-related businesses feel that the increase in tourists has had a positive impact on their operations and businesses, but it has been difficult to feel a positive impact on their daily lives (P.3) The majority feel that the atmosphere in their living area has changed and that tourists have bad manners (P.4) Among the measures that I think are necessary to eliminate overtourism, the ones that I think are difficult to implement are “reducing traffic congestion” and “improving public transportation capacity” (P.5) The reasons why measures are not taken to disperse and attract tourists are “lack of human resources” and “cooperation and division of roles between areas” (P.6) This press release is an excerpt from the detailed report. Please check the URL below for the detailed report of
this survey. https://jrc.jalan.net//wp-content/uploads/2024/11/report_overtourism.pdf Researcher comment Approximately 60% of tourism administrations and tourism-related businesses responded that they felt crowded, both in areas where they lived their daily lives (hereinafter referred to as “living areas”) and areas related to work and business (hereinafter referred to as “business areas”). did. This means that Japan as a whole is receiving more tourists than ever before. On the other hand, it has also become clear that the benefits of accepting large numbers of tourists are not as noticeable in daily life. In order to prevent negative impacts from affecting people’s daily lives, it is necessary for local communities to take measures to address the problems caused by congestion. However, we also found that each region has different issues and priorities. Additionally, there are aspects of issues such as transportation infrastructure that are difficult to solve by a region alone. In response to this situation, it is necessary to analyze the problems and root causes occurring in each region and sort out the points that need to be resolved. Furthermore, it is important for stakeholders surrounding tourist destinations to work together and consider countermeasures together rather than leaving it up to others. It has also become clear that the lack of human resources and cooperation between areas are major obstacles to dispersing tourists and attracting them to less crowded areas. In particular,
collaboration from a wide-area perspective involves many stakeholders, often with different interests, and there are cases where it is difficult to reach consensus, but leadership from DMOs (tourism regional development corporations) etc. The number of cases where collaboration is progressing is increasing. We will pay attention to strengthening inter-regional cooperation in the future.
https://prcdn.freetls.fastly.net/release_image/11414/2825/11414-2825-4f184a4abc34606c75c4935a3a5f0c50-230×230.png Recruit Jalan Research Center Researcher Mizuki Nagano Research overview ・Survey name: “Survey on the current situation regarding overtourism and dispersion/leveling measures at tourist destinations” ・Survey purpose: To understand the congestion status of tourists and the degree of impact on the area in the living and business areas of tourism administration and tourism-related businesses, and to understand the awareness of the overtourism problem and the intention and implementation status of countermeasures. ・Survey method: Internet survey for “Jalan Research Center” tourism network members
(hereinafter referred to as “JKN members”) ・Survey period: Wednesday, August 28, 2024 – Friday, October 4, 2024 ・Survey target JKN members (no allocation collection) For details, please see the PDF from the
link below https://www.recruit.co.jp/newsroom/pressrelease/assets/20241118_travel_01.pdf ▼About recruitment https://www.recruit.co.jp/ ▼Contact information regarding this matter https://www.recruit.co.jp/support/form/