Rakuten Group, Inc. “Rakuten Travel” announces year-end and New Year travel trends

[Rakuten Group, Inc.] “Rakuten Travel” announces year-end and New Year travel trends ​ Rakuten Group, Inc. Press release: November 29, 2024 Rakuten Travel announces year-end and New Year travel trends – The number of travel reservation nights is booming, approximately 1.2 times compared to the same period last year, both domestically and overseas – Rakuten Travel, a travel reservation service operated by Rakuten Group, Inc., has announced travel trends for the year-end and New Year holidays from 2024 to 2025. The number of nights booked on Rakuten Travel for the nine-day period from December 28, 2024 (Saturday) to January 5, 2025 (Sunday) has increased approximately 1.2 times compared to the same period last year for both domestic and international travel. (Note 1). [Domestic travel] Families traveling with children are particularly popular. One of the popular accommodation plans is “all-inclusive” On Rakuten Travel, the number of nights booked for domestic travel during the nine-day New Year’s holiday period is 1.2 times higher than the same period last year as of mid-November. The days with the most number of nights booked within the same period are December 28th (Saturday), December 29th (Sunday), and December 31st (Tuesday) (in no particular order), and there is a tendency for many reservations to be made within the year (Note 2) ). Additionally, the top three prefectures with the highest number of booked nights compared to the same period last year were Hiroshima, Shiga, and Fukui, in that order.Furthermore, by accommodation type, families traveling with children followed, followed by families traveling with children and adults. There is a trend of high growth in group use by multiple people (Note 3). Top 3 prefectures with the highest growth rate in the number of booked nights Rank Travel destination Growth rate (compared to the same period last year) 1st place Hiroshima Prefecture 1.68 times 2nd place Shiga Prefecture 1.51 times 3rd place Fukui prefecture 1.41 times Top 3 accommodation configurations with the highest growth rate in the number of booked nights Rank
Accommodation composition Growth rate (compared to the same period last year) 1st place Family with children 1.23 times 2nd place 2 men and women 1.18 times 3rd place Group of multiple adults 1.16 times In terms of accommodation plans, the number of nights booked for plans that include the keyword “all-inclusive,” a service that allows you to enjoy meals, drinks, activities, and more during your stay at no additional charge, has more than tripled compared to the same period last year. Note 4). Plans like this have been attracting increasing attention throughout the year, with usage by families with children increasing by approximately 4.4 times compared to the same period last year, driving demand. Since there are many inns with ample services for children, it seems to be gaining popularity as a high-value-added accommodation plan that families can enjoy with peace of mind. “All-inclusive” is a travel style that enjoys lodging that has gained attention in the wake of the coronavirus pandemic, and continues to be popular because plans are less affected by weather and temperature. [Overseas travel] Sales were strong in Asia, which has good access. Overall number of booked nights increased by approximately 1.2 times compared to last year The number of nights booked for overseas travel during the nine-day New Year period is also strong, increasing approximately 1.2 times compared to the same period last year. As in previous years, the top three popular destinations are Taiwan, South Korea, and Hawaii (Note 5). In particular, South Korea’s popularity has continued to rise in recent years, as it is relatively unaffected by the weak yen and it is easy to reduce travel and local travel costs, with an increase in the number of flights from Japan and strong interest in Korean food and culture. Against this backdrop, the number of booked nights has increased approximately 1.3 times compared to the same period last year (Note 6). Demand for travel during the year-end and New Year holidays is also increasing in other Asian countries. Countries where the number of booked nights increased significantly compared to the same period last year were Singapore, the Philippines, and Vietnam, all with a growth rate of more than 1.4 times (Note 6). In addition to the attractiveness of each country’s unique culture, this is likely due to short flight times, little time difference, and relatively low travel costs. Top 3 popular overseas travel
destinations Rank Travel destination 1st place Taiwan 2nd place Korea 3rd place Hawaii Top 3 overseas travel destinations with the highest growth rate in the number of booked nights Rank Travel destination Growth rate (compared to the same period last year) 1st place Singapore 2.06 times 2nd place Philippines 1.82 times 3rd place Vietnam 1.47 times Rakuten Travel will continue to provide useful information for travelers and contribute to stimulating travel demand. (Note 1) Compare the number of nights booked between December 30, 2023 (Saturday) to January 7, 2024 (Sunday) and December 28, 2024 (Saturday) to January 5, 2025 (Sunday). (As of November 15, 2024 / Domestic services: Domestic accommodation, domestic dynamic package, inbound, day use) (Note 2) Extract the number of reserved nights for each accommodation date during the year-end and New Year period in 2024 (as of November 25, 2024, applicable services: domestic accommodation, domestic dynamic package, inbound, day use) (Note 3) Number of nights booked for Saturday, December 30, 2023 to Sunday, January 7, 2024, and Saturday, December 28, 2024 to Sunday, January 5, 2025. Comparison by prefecture and accommodation composition Comparison (as of November 19, 2024 by prefecture, as of November 20, 2024 by accommodation structure, target services: domestic
accommodation, domestic dynamic package, inbound, day use) (Note 4) The number of nights reserved for accommodation plans that include the keyword “all-inclusive” is calculated from Saturday, December 30, 2023 to Sunday, January 7, 2024, and Saturday, December 28, 2024. ~ Comparison of total number of reserved nights and accommodation composition as of Sunday, January 5, 2025 (as of November 27, 2024, applicable services: domestic accommodation, day use) (Note 5) Calculated from the number of nights booked for overseas tours and overseas hotels excluding the sales results of “Rakuten Travel” partners during the year-end and New Year period of 2024 (as of November 15, 2024) (Note 6) Rakuten Travel’s overseas tours and hotels, excluding sales results from affiliates, will be available from Saturday, December 30, 2023 to Sunday, January 7, 2024, and from December 30, 2023 (Saturday) to January 7, 2024 (Sunday), Compare the number of nights booked from December 28th (Saturday) to January 5th, 2025 (Sunday) by destination (as of November 15th, 2024) ■Reference URL “Rakuten Travel” announces popular ranking of accommodations where you can enjoy “all-inclusive” with children
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