Rakuten Group, Inc. Rakuten Insight announces the results of a “travel survey”

[Rakuten Group, Inc.] Rakuten Insight announces results of “travel survey” ​ Rakuten Group, Inc. Press release: April 25, 2025 Rakuten Insight releases results of “travel survey” – In 2025, the majority will take or plan a domestic trip with overnight stay – URL:
https://insight.rakuten.co.jp/report/20250425/ Rakuten Insight, Inc. (hereinafter referred to as “Rakuten Insight”) conducted a “travel survey” on the Internet. This survey was conducted for five days from Friday, March 14, 2025 to Tuesday, March 18, 2025, targeting 1,000 men and women aged 20 to 69 nationwide from among the monitors registered with Rakuten Insight (approximately 2.2 million people). In this survey, we investigated travel records, plans, and budgets for 2025.
https://prcdn.freetls.fastly.net/release_image/5889/2400/5889-2400-e6546727c707995dd0a3c8a74c9bb4ab-3900×2597.jpg ■□ Survey results summary □■ ・More than half are planning or implementing “domestic travel with overnight stay” in 2025. In particular, women in their 30s accounted for 69.8%, the highest percentage compared to other genders. ・The most common budget for domestic travel with accommodation is 50,000 yen to 59,999 yen, and the highest budget for overseas travel is 100,000 yen to 199,999 yen ・The most common reason for not taking or planning a trip in 2025 was “because the cost of traveling is high” at 30.3% ・Travel booking sites are the most popular source of travel information at 28.4%. SNS such as Instagram has particularly high results for people in their 20s and 30s ・The most common reference for travel information on SNS is “words and reviews from people who have actually visited” at 59.5% ■□ Survey results □■ ■More than half of “domestic trips with overnight stay” in 2025 will be implemented or planned. In
particular, women in their 30s accounted for 69.8%, the highest percentage compared to other genders. Of those who answered that they are taking or planning at least one trip in 2025, 56.8% said they would take a “domestic trip with overnight stay” and 11.7% said they would take an “overseas trip.” Looking at the results by gender and age group, “domestic travel with overnight stay” was most common among women in their 30s (69.8%), followed by women in their 20s (64.2%). Additionally, men in their 20s (19.8%) were the most likely to “travel overseas”, followed by men in their 30s (17.6%). Image
URL: https://prcdn.freetls.fastly.net/release_image/5889/2400/5889-2400-1a287e2286388ba92fbf78344a077227-800×550.jpg
https://prcdn.freetls.fastly.net/release_image/5889/2400/5889-2400-da940f334f82762093cd056ea9a05f54-800×550.jpg ■ The most popular budget for domestic travel with accommodation is 50,000 yen to 59,999 yen, and the most common budget for overseas travel is 100,000 yen to 199,999 yen When asked about the budget per trip (for one person) in 2025, the most common response for “domestic travel with accommodation” was “50,000 to 59,999 yen” (18.3%), followed by “30,000 to 39,999 yen” (12.9%), and “100,000 to 199,999 yen” (11.8%). For overseas travel, “100,000 yen – 199,999 yen” (18.8%) was the most common choice, followed by “200,000 yen – 299,999 yen” (12.0%) and “300,000 – 499,999 yen” (12.0%).
https://prcdn.freetls.fastly.net/release_image/5889/2400/5889-2400-b5f000c2732bb2e2b577d219453af7f1-800×550.jpg
https://prcdn.freetls.fastly.net/release_image/5889/2400/5889-2400-f9bc2dfeef8cec7be448f7fadbfe19a6-800×550.jpg ■The most common reason for not taking or planning a trip in 2025 is “because the cost of traveling is high” at 30.3% When asked the reason for not taking or planning a trip in 2025, the most common answer was “Because the cost of traveling is high” (30.3%), followed by “Because I prefer to spend time at home” (18.6%) and “Because other expenses have increased, I can’t spend money on traveling” (15.7%). Of the 13 response items, the number of people who answered “I can’t go because of family circumstances or family commitments” was the second highest among women at 18.5%, but the lowest among men at 2.7%, a difference of more than 15 points. ■Travel booking sites are the most popular source of travel information at 28.4%. People in their 20s and 30s have particularly high results on SNS such as Instagram When asked where they get travel information, most people overall answered “travel booking sites” (28.4%), followed by “Instagram” (26.4%) and “video sites (YouTube, etc.)” (24.6%). By age group, young people in their 20s and 30s were more likely to use SNS such as Instagram, video sites (YouTube, etc.), and 37.1%, 30s: 26.0%). More detailed survey results can be found below. URL:
https://insight.rakuten.co.jp/report/20250425/ [Survey overview] Survey area: Nationwide Survey target: 20-69 years old, male and female Collection sample size: 1,000 sample size Survey period: March 14, 2025 (Friday) to March 18, 2025 (Tuesday) Survey implementation agency: Rakuten Insight Co., Ltd. *This report is rounded to the second decimal place, so the total value may not necessarily be 100%. That’s all