[Okinawa Toyota Motor Corporation] Launch of a project to develop tourism services that convey the charm of the northern Miyakojima area and support regional revitalization
Okinawa Toyota Motor Corporation Press release: November 19, 2024 Launch of a project to develop tourism services that convey the charms of the northern Miyako Island area and support regional revitalization Okinawa Toyota Motor Corporation selected for Japan Tourism Agency’s “Regional Tourism New Discovery Project” Okinawa Toyota Motor Corporation (Headquarters: Urasoe City, Okinawa Prefecture, Representative Director: Asamasa Nohara, hereinafter referred to as “Okinawa Toyota”) has been selected for the Japan Tourism Agency’s “Regional Tourism New Discovery Project” and has acquired Toyota Conic Pro shares. Company (Head Office:
Chiyoda-ku, Tokyo, President and CEO: Yoshiyuki Yamashita, hereinafter referred to as “Toyota Conic Pro”) and Miyakojima Tourism Association (Head Office: Miyakojima City, Okinawa Prefecture, Chairman: Ryosuke Yoshii, hereinafter referred to as “Miyakojima Tourism Association”) ), we have started accepting reservations for a tourism service that promotes the new appeal of northern Miyakojima using the tourism problem-solving platform “mobipa!”. This project aims to diversify tourism and revitalize the region by discovering tourism resources that are rooted in the region and communicating new attractions to tourists. The “Regional Tourism New Discovery Project” promoted by the Japan Tourism Agency aims to develop attractive tourism resources that make use of regional characteristics and provide new tourism experiences to domestic and foreign tourists. Our company resonated with this vision and applied with the aim of contributing to the tourism industry through the diverse culture, natural scenery, and unique local experiences of northern Miyakojima.
https://prcdn.freetls.fastly.net/release_image/152453/3/152453-3-beae279c2832930c5e4fd8369bbb3339-1490×838.png ●Characteristics of tourism services using “mobipa!” “mobipa!” is a tourism problem-solving platform that aims to improve the convenience of traveling and experiencing tourist destinations. In addition to supporting the movement of tourists, we also provide experiential programs that introduce local resources and learn about local culture and history, contributing to the realization of sustainable tourism in Okinawa. The tourism services for northern Miyakojima that will be launched this time include the following: 1. Guided tour to explore the hidden charms of the area We provide tourists with a deep understanding and enjoyment through guided tours where they can learn about the history, traditional events, and food culture as well as unknown scenic spots dotted around the northern part of Miyako Island. In addition, we aim to realize sustainable tours by using manned, voice, and AI guides depending on the situation. 2. Providing eco-friendly transportation In order to protect Miyakojima’s beautiful natural environment, we will support sustainable tourism by creating means of transportation that anyone can use, such as electric scooters and e-bikes. 3. Local experience program that contributes to the local economy We offer programs that allow tourists to directly contribute to the local economy through cooking experiences using local ingredients and workshops related to local traditional events. In developing various services, Toyota collaborated with the Miyakojima Tourism Association, which is well-versed in local tourism
information. By combining the creative know-how and implementation capabilities of Toyota Conic Pro, which is responsible for the group’s marketing and branding, we aimed to create an experience program that everyone in and outside of the prefecture could enjoy. ●Thoughts behind the start of this project Okinawa Toyota is working to create a new tourism model through “mobipa!” with the aim of promoting local tourism and sustainable local economic growth. With the launch of tourism services in the northern part of Miyako Island, tourists will be able to enjoy even more diverse sightseeing experiences, and local residents are also expected to benefit economically from the effective use of tourism resources. In implementing this project, we will collaborate with Miyakojima City, Miyakojima Tourism Association, tour operators, and others to promote the creation of tourism content rooted in the region. Furthermore, in order to build a sustainable local community through the tourism industry, we aim to become a platform that is beneficial not only to tourists but also to local residents by providing tours that value local resources. Reservations and detailed information regarding this service can be found on the website “mobipa!” below. Please enjoy your trip to experience the new charm of northern Miyakojima. [Regional tourism new discovery business × mobipa! Project overview] Implementation schedule Thursday, November 21, 2024 – Sunday, February 9, 2025 *Schedule Tour location Miyakojima City, Okinawa Prefecture Number of tour participants 1 to 4 people per reservation This time’s CP special site
https://mobipa-miyakojima.jp/special How to make a reservation Make a reservation from the tourist site “mobipa!”
https://smart-goto.jp/miyakojima/mobipa/ Cooperation Toyota Conic Pro Co., Ltd. General Incorporated Association Miyakojima Tourism Association Interview/trial session November 20th (Wednesday) 10:00~ / 13:00~ *Advance application required
https://forms.office.com/r/HSwJUhNUyF [Implementation image] Image
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https://prcdn.freetls.fastly.net/release_image/152453/3/152453-3-6a6a38297620baea61717f32655c9ec1-1920×1080.jpg ●What is “mobipa!” “mobipa!” is a function that focuses on tourism issues within “SmartGOTO,” a regional problem-solving platform developed and tested by Toyota Motor Corporation (hereinafter “Toyota Motors”). You can aggregate tourism assets and tourism information in the area. Users can access the website of the web application “mobipa!” and register as members to reserve and pay for assets provided on the site.
https://prcdn.freetls.fastly.net/release_image/152453/3/152453-3-b3e0260218402d899a990f65802ff671-1275×1275.png ●Inquiries regarding this project Okinawa Toyota Motor Corporation Person in charge: Tomori, Toguchi TEL: 080-6491-9238 / E-mail: smartgoto@okinawa-toyota.co.jp
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