【NPO Public Policy Research Institute】The Orderly Inbound Tourism Promotion Committee launches the second “Nasu Area Project” today!
Public Policy Research Institute Press release: July 4, 2025 To members of the media The Orderly Inbound Tourism Promotion Committee launches its second “Nasu Area Project” today! ～Following the first in Chichibu, famous influencers will promote “the charm of travel in harmony with the region” in Chinese in the Nasu area of Tochigi Prefecture～ The “Orderly Inbound Tourism Promotion Committee”, run by the NPO Public Policy Research Institute (Minato-ku, Tokyo; Chairman: Kenzaburo Ikeda), has welcomed Mr. Fumihiro Sato (CEO of XM Co., Ltd.), who has knowledge of the inbound tourism field, as an advisor, and with the cooperation of the Nasu Shiobara City Industry and Tourism Department, will launch the “Nasu Area Project” (target areas: Nasu Shiobara City, Nasu Town, Tochigi Prefecture) as the second part of its ongoing activities on Friday, July 4, 2025. The Nasu area is a popular tourist destination near the metropolitan area, accessible in about 70 minutes from Tokyo Station, with Nasu-Shiobara Station on the Tohoku Shinkansen as its gateway. Blessed with magnificent nature and a variety of tourist resources, the area has a unique charm where nature and culture are in harmony, such as the “Water Garden” designed by architect Junya Ishigami and the Nasu Senbonmatsu Ranch, which has a history of over 130 years. Taking advantage of the convenience of the Shinkansen station, the area has great potential as a model region for high-quality inbound tourism. In recent years, as the number of foreign tourists visiting Japan has increased, a lack of information and differences in perception can lead to misunderstandings with the local community. In light of this background, this project will promote the unknown tourist resources and unique experiences of the Nasu area to overseas, while also promoting understanding of local culture and rules. Through steady information dissemination at the grassroots level, we aim to enable tourists to harmonize more naturally with the local community, prevent trouble before it occurs, and deepen mutual understanding. This reporting activity is scheduled to take place over three days from Friday, July 4th to Sunday, July 6th. On the first day, the group will be welcomed by the official Nasu Shiobara City brand character “Mirhii” when they arrive at Nasu Shiobara Station, and will also have a stroll around Cheese Garden Nasu Main Branch and “Water Garden”. On the second day, the group will experience interacting with animals at Nasu Animal Kingdom, viewing and creating glass at the Nasu Stained Glass Museum, and experiencing nature and crafts at Nasu Senbonmatsu Ranch, among other things, to experience a variety of local resources. 【Project Implementation Overview】 ■Location: Nasu area, Tochigi Prefecture (Nasu-Shiobara City, Nasu Town) ■Implementation period: July 4, 2025 (Friday) to July 6, 2025 (Sunday) ■Outgoing language: Chinese ■Interview schedule and main locations Day 1 (July 4th): Welcomed by Nasu Shiobara City’s official brand character “Mirhii” upon arrival at Nasu Shiobara Station, visit to Cheese Garden Nasu Main Branch, “Walk around Nasu Pure Sound “Water Garden”” Day 2 (July 5th): Experience interacting with animals at Nasu Animal Kingdom, and experience appreciating and creating stained glass at the Nasu Stained Glass Museum Day 3 (July 6th): Experience nature and crafts at Nasu Senbonmatsu Ranch ■Invited influencer ● with Yumeng (WEIBO: https://x.gd/9Lgq3) Former announcer for Jiangxi TV Station in China, she is a famous influencer who mainly disseminates travel information for Japan. She introduces Japanese tourist spots, culture, food, etc. in Chinese and is popular with many Chinese tourists. He is particularly good at Japanese travel information and shopping tours, and is popular with many viewers for conveying the charm of Japan in a friendly and real way.
https://prcdn.freetls.fastly.net/release_image/159349/7/159349-7-0fd7623d414d63bd28fa32bcd5dfac1f-355×351.jpg ●Tokyo Mamezuko(REDNOTE:https://x.gd/MU00e) A Chinese influencer, currently based in Japan. Mainly on “Rednote,” also known as the Chinese version of Instagram, she posts information on Japanese beauty, lifestyle, travel, and more in Chinese for Chinese followers aged 20 to 35. Taking advantage of her strengths as a resident of Japan, she excels at promotions for inbound visitors to Japan and cross-border e-commerce based on real experiences and reviews. In particular, her style of conveying her daily life in an
“easy-to-understand and interesting” way is highly supported by many followers.
https://prcdn.freetls.fastly.net/release_image/159349/7/159349-7-51c3c9af813e349dc1ce174a5c994f65-1130×1130.jpg ■About the Research Institute for Public Policy (RIPP), a non-profit organization This is an independent, non-profit organization with a think tank (policy research and study) function and a social development function (policy implementation) with its headquarters in Minato-ku, Tokyo. It was established in December 2018 and certified as a specified non-profit organization in March 2019. Since its establishment, economic analyst Kenzaburo Ikeda has served as the chairman of the board. Through research and study on public policy and its implementation, the organization aims to contribute to the achievement of policy goals to create a truly prosperous Japan and to the healthy development of society. Its activities are diverse, including public policy research and practice, human resource development, and promoting the exchange of policy-related personnel. https://ripp.or.jp/
https://prcdn.freetls.fastly.net/release_image/159349/7/159349-7-ad485b270de3bc535f0049fb217ed647-1920×1080.png ■About the Orderly Inbound Tourism Promotion Committee The Committee for Promoting Orderly Inbound Tourism is a committee established under the RIPP Board of Directors as a practical organization to achieve individual business objectives. As part of the specified non-profit activities for fiscal year 2025, in light of the importance of improving the quality of overseas inbound tourism, which is booming, we aim to raise awareness through the dissemination of information to promote “orderly” inbound tourism in each tourist destination in Japan, deepening the understanding of the local area among foreign visitors and realizing smooth human exchange. By contributing to solving inbound tourism issues (preventing trouble caused by lack of information and gaps in customs, etc.), we aim to establish smooth international exchange and sustainable local communities. More information about this release *This email has been sent
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