“NOIE, an old-style house where you can stay like you live at the southernmost tip of Honshu” will be rebranded and reopened on July 1, 2025 (formerly NIPPONIA HOTEL Kushimoto Kumano Kaido) | Instagram posting campaign + 20% off commemorative plan on

“NOIE, an old-style house where you can stay like you live at the southernmost tip of Honshu” will be rebranded and reopened on July 1, 2025 (formerly: NIPPONIA HOTEL Kushimoto Kumano Kaido) | Instagram posting campaign 20% OFF commemorative plan on sale ​
Okamijuku Co., Ltd. Press release: July 1, 2025 “NOIE, an old-style house where you can stay like you live at the southernmost tip of Honshu” will be rebranded and reopened on July 1, 2025 (formerly NIPPONIA HOTEL Kushimoto Kumano Kaido) | Instagram posting campaign 20% OFF commemorative plan on sale “XX’s House = NOIE” A journey where you can stay as if you were living there, weaving a story of each old house. The directly managed facility “NOIE, the southernmost traditional house in Honshu, where you can stay as if you were living there” operated by Okamijuku Co., Ltd. (Head office: Chiyoda-ku, Tokyo, Representative: Miyake Hirotaka) has opened a new hotel called “NIPPONIA HOTEL The facility name was changed from “Kushimoto Kumano Kaido” and was rebranded and reopened on July 1, 2025. We treasure the history and stories contained in each old house and provide a stay experience that “stays like living” under the new brand “XX’s House = NOIE”. To commemorate the rebranding, we are running an Instagram posting campaign and a 20% off campaign.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-e6f89d3e2db4536f6570b78b3116809e-2667×1335.jpg Logo image NOIE means “house of XX” and is a brand that values ​​the stories embedded in each inn. There are houses such as a retirement home for a former merchant ship owner, a house that operated as a tobacconist, a house with a garden where you can spend time with your pet, and a house with a private sauna — you can experience the individuality and background of each inn, which is a “one-of-a-kind inn” with no two the same.
■Notice of official website renewal In conjunction with the name change, we have opened a new official website. It is structured so that you can easily see introductions to each building, meal information, campaign information, and more. Please take a look. Official Homepage ​
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-f2712c040691a14d316cc5ac40f806d1-3900×2600.jpg Stay like you live Image
■Instagram post campaign underway To celebrate the rebranding to NOIE, we are running a campaign to give away a NOIE original eco bag to anyone who posts their stay experience on Instagram. 【Event
Period】July 1, 2025 – while stocks last 【How to participate】 (1) Post photos and impressions of your stay on Instagram (2) Post with the hashtag “#NOIE” (3) Present the posting screen to staff
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-d0700653dab278474aa28e54a1f74941-480×588.jpg Eco bag image Gift contents NOIE original eco bag (limited quantity) We look forward to your participation.
■Rebranding Commemorative Campaign To commemorate this relaunch of the brand, we will be selling a [20% OFF Plan] from July 1, 2025. . – Applicable period: July 1st to March 31st, 2025 (for overnight stays) *Excluding Obon, New Year’s holidays, and some dates. ・Discount: 20% off each basic plan for dinner and breakfast included, dinner included, breakfast included, and accommodation only ・Reservation method: Reservations are accepted on the official website or on other reservation sites (Jalan, Rakuten Travel, Ikyu.com, etc.)
Reservation site ​
■Inn introduction ■The entire town is a hotel. A new form of decentralized accommodation NOIE’s greatest feature is its “decentralized
accommodation” style. The accommodation buildings are not concentrated in one place, but are scattered throughout Kushimoto Town. Check-in takes place at a cafe in the center of town, and then you can head to each accommodation building. As you walk through the town, experience the scenery, and pass people, you will naturally begin a journey that feels like you are living there. For example, you can buy breakfast at a local bakery in the morning, take a walk on the beach at dusk, and spend the night feeling the sea breeze in a quiet old house. This style of travel that does not end within the hotel is the very idea of ​​NOIE’s goal of being a “lodging that is part of the community.” We hope that through this experience of “the whole town becoming a hotel,” you will be able to connect with the local community and discover a new way of life while traveling.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-79a36df31d44e77ae4817491f3b4c919-3900×2600.jpg Take a trip to experience the whole city ■Room example Inamura (101) A luxurious garden and attic are the charms of this rental house. Enjoy a special stay to relax your mind and body in an old house with a private garden, private sauna and open-air bath.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-e43e8d0b96ec610ecf72126ad8f53244-3900×2600.jpg Guest room with courtyard
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-d6f219f47185f7be1dffa0363a037aab-3900×2600.jpg Bedroom
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-fbf888e2d549ff5170366bfd37d1f9f2-3900×2600.jpg Sauna space Sonobe (201) Japanese-Western style guest rooms renovated from a historic old house. A relaxing hideaway for adults where you can enjoy a relaxing time in the jacuzzi bath or on the veranda.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-6ab74d0919472072a621d51876426f6a-3900×2600.jpg Feel the natural breeze on the veranda
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-3f0890536b6dd544ee57a6b0de78a4b3-3900×2600.jpg Veranda space
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-2884359dfea23e00435fdf51569b30af-3900×2600.jpg Indoor bath Yagen (501) A spacious 150 square meter room for rent. You can enjoy BBQ and bonfires in the garden, and pets are also allowed. It is an open space perfect for families and groups.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-bb1461f9e80a74de254f41fffa802c69-3900×2600.jpg An old house that will make your wish to stay with your beloved dog come true
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-e9563a7ff774ed9f67f60a73701dd4e5-3900×2600.jpg The second floor is a space where pets are not allowed.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-7016265e87a356287da9f935974d3dd5-3900×2600.jpg You can also enjoy bonfires and BBQs. Masuno (701) A room for sauna lovers, with a private sauna and cold bath, available for rent as a whole building. We offer a luxurious time where you can experience relaxation and the warmth of an old house at the same time. Image
URL: https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-eb9e932b091e2717225d936412ee10e4-3900×2600.jpg Private specifications that are irresistible for sauna lovers Image
URL: https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-f91b047ec872472d3048c82d08e820c5-3900×2600.jpg A charming living room
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-a69412d52c90ab25e00fbf23c1d818fb-3900×2600.jpg 2 semi-double beds provided Based on the theme of “living like you’re at home” and spending time with nature, we offer a variety of unique guest rooms, including rooms with private saunas, Goemon baths, and entire buildings with gardens where you can enjoy bonfires and BBQs. Enjoy a luxurious time that makes the most of the charm of the area. ■Cooking introduction Dinner: A Japanese-Western Italian course where you can enjoy the local bounty Breakfast: Kumano rice cooked in a clay pot and seasonal side dishes Dinner
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-1fdbfd26b6e236a31ec8a08e44e79635-3900×2600.jpg Dinner time is a great time to toast with your loved ones. At the hotel’s restaurant “Minamo,” we offer an Italian course of about 7 to 8 dishes that use luxurious ingredients from the Kii Peninsula, such as Kushimoto tuna, seasonal seafood, and Kumano beef. In a special space renovated from a 145-year-old traditional Japanese house, please enjoy each and every dish that combines local ingredients with the essence of Japan. We also offer a wide range of wine and sake pairings to create a special evening.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-7256e743edaff08f03858aeb15166e9a-3900×2600.jpg Dinner course list
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-00b73f3c9eac93f918fb35ac6e1ea4b4-3900×2600.jpg Adding seasonal colors Breakfast For breakfast, we offer a simple Japanese breakfast centered around Kumano rice cooked in a clay pot, with grilled fish and seasonal side dishes. Start your day fresh while enjoying the local flavors.
https://prcdn.freetls.fastly.net/release_image/85511/82/85511-82-b8b317bc666a4bd16447d1cd2c14c146-3900×2600.jpg Enjoy a hearty breakfast Reservation site ​ Learn more about “NOIE” > ​
Facility overview Store name: NOIE, an old-fashioned house where you can stay as if you were living in the southernmost tip of Honshu (formerly NIPPONIA HOTEL Kushimoto Kumano Kaido) Phone: 0735-67-7194 Email: kushimoto@okamijuku.com Location: 996-1 Kushimoto,
Kushimoto-cho, Higashimuro-gun, Wakayama Prefecture Website: https://kushimoto-noie.com/ Company Profile Okamijuku Co., Ltd. Address: 11F Kanda Nishikicho Yasuda Building, 3-23 Kanda Nishikicho, Chiyoda-ku, Tokyo Representative: Daiko Miyake Established: August 20, 2004 URL: https://okamijuku.com/ Business: Management and operation consulting for inns, hotels, and restaurants *This email has been sent automatically, so please do not reply.