Nippon Travel Co., Ltd. Starts a new business project combining early childhood education and regional revital ization. Launch of “Develop non-cognitive skills and global skills to live in the future! Parent-child de Oyama nature play experience”

[Nippon Travel Co., Ltd.] Starts a new business project combining early childhood education and regional revitalization. Launch of “Developing non-cognitive skills and global skills to live in the future! Parent-child de Daisen nature play experience” ​ Nippon Travel Co., Ltd. Press release: November 19, 2024 Launch of new business project combining early childhood education and regional revitalization “Cultivate non-cognitive skills and global skills to live in the future! Parent-child de Daisen nature play experience” released – The first demonstration tour is in Isehara City, Kanagawa Prefecture –
https://prcdn.freetls.fastly.net/release_image/4858/883/4858-883-9210847555eb81cd39676faa5363ca5f-561×794.png Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Etsumitsu Koyano) has developed a program that fosters infants’ “non-cognitive abilities”* through local nature and cultural experiences, in which parents and children can participate. We will be selling a travel product as a demonstration tour, “Cultivate non-cognitive abilities and global skills to live in the future! Parent-child de Daisen nature play experience” from November 19th (Tuesday). Our research department, Japan Travel Research Institute, focuses on children’s “non-cognitive abilities” such as their “ability to express their feelings,” “ability to take on
challenges,” and “ability to recover from failure.” We have been promoting business development that combines regional revitalization projects. This time, a project based on the concept of early childhood education x nature experience as a demonstration tour “Cultivate non-cognitive abilities and global skills to live in the future! Parent-child de Oyama nature play experience” will be turned into a day trip product and released. In commercializing the product, we place emphasis on utilizing local tourism resources, and the first project is a program that creates opportunities for children to experience nature and culture, based on the story of a pilgrimage to Mt. Oyama in Isehara City, which is certified as a Japanese heritage site. It was created. We will continue to contribute to the
development of children who will carry the future together with the local community. *What is non-cognitive ability? Non-cognitive abilities are abilities that are difficult to measure numerically, such as communication skills, motivation, perseverance, and an attitude toward learning, and are considered to be human skills and the ability to live in the future. The OECD (Organization for Economic Co-operation and Development) calls it social and emotional skills. Particularly remarkable development is seen in the early childhood period, and home education and the environment surrounding children are considered to be extremely important. Product overview 1. Point 〇 Outdoor play experience for parents and children in nature In order to develop non-cognitive abilities in early childhood, it is important for parents and children to play together in nature using all five senses. This tour incorporates important factors for improving non-cognitive abilities and provides a program where parents and children can seriously play and learn. 〇 Parent training program for parents In order to improve non-cognitive abilities, it is important for parents to have the correct knowledge and practice actions at home. In this program, specialized parent trainers provide parent training on non-cognitive skills for parents. 〇 Communication in English All programs are conducted in English to foster global skills and allow parents and children to take on challenges from the same perspective. We have created a system that allows children to play in nature and experience culture while providing opportunities for the English education necessary for early childhood.
https://prcdn.freetls.fastly.net/release_image/4858/883/4858-883-ade23d877596e74f0608827590ff674e-302×102.png 2. About the product (1) Name: Develop non-cognitive abilities and global skills to live in the future! Parent and child de Daisen nature play experience (2) Implementation date: 1st: Saturday, January 18, 2025 Day trip *The second round is scheduled to be implemented in March (3) Meeting place: Gathering at Oyama Cable Bus Terminal (4) Sponsor: Nippon Travel Co., Ltd. (5) Sponsorship: Isehara City, Isehara City Tourism Association, Isehara City Japan Heritage Council (6) Cooperation: NPO Tokyo Gakugei University Children’s Future Research Institute, Oyama Doshikai Ryokan Association (7) Contact: Japan Travel East Japan Agent Branch 〒135-0071 10th floor, Kinshicho Prime Tower, 1-5-7 Kameido, Koto-ku, Tokyo Email takako_oda@nta.co.jp (8) Application:
https://prcdn.freetls.fastly.net/release_image/4858/883/4858-883-5772681d7087685bb56f4dfea4d987a9-288×288.png Please apply from the dedicated homepage.
https://va.apollon.nta.co.jp/oyakoisehara2025_1/ 3. Person in charge comment This program is based on the common desire of mothers and fathers raising children: “I want children to grow up strong and healthy in their own way toward the future.” This will be a valuable hands-on event where you can learn about non-cognitive abilities professionally while creating an experience and environment where children can play like children, so please come and join us. Image
URL: https://prcdn.freetls.fastly.net/release_image/4858/883/4858-883-72478edc37189f48eb8af6e50b5e7487-410×410.png Parent trainer Takako Oda Japan Travel Research Institute Chief Researcher Conducting business development regarding non-cognitive abilities of young children. She is qualified as a child counselor, family therapy counselor, child development support specialist, and developmental disability communication supporter. Mother of a 7 year old boy.