Nippon Travel Co., Ltd. Participating in a model project for giving back to the local community by utilizing carbon credits with the aim of revitalizing the local economy and promoting decarbonization in Nagano Prefecture

[Nippon Travel Co., Ltd.] Participating in a model project to give back to the local community by utilizing carbon credits with the aim of revitalizing the local economy and promoting decarbonization in Nagano Prefecture ​
Nippon Travel Co., Ltd. Press release: March 18, 2025 Participating in a model project that uses carbon credits to give back to the local community with the aim of revitalizing the local economy and promoting decarbonization in Nagano Prefecture ～Japan Travel promotes “My Town Carbon Credit NAGANO Project”～ Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Etsumitsu Koyano) will join Tokio Marine & Nichido Fire Insurance Co., Ltd., TOSYS Co., Ltd., and Jasmy Co., Ltd. as a promoting company in a model project to give back to the local community (project name: Our Town Carbon Credit NAGANO Project) using carbon credits originating from Nagano Prefecture, with the aim of realizing a sustainable future.
https://prcdn.freetls.fastly.net/release_image/4858/909/4858-909-b10d159f83d8f8b569a11b860ea1eae2-604×233.jpg 1. Project overview ・This is a project to digitize carbon credits (J-credits) originating from Nagano Prefecture and circulate them between companies and prefectural residents (individuals). ・Through this project, many companies will work on zero carbon and improve their corporate value, and by visualizing the contribution of prefectural residents (individuals) to zero carbon, we will realize a virtuous cycle of promoting decarbonization within the prefecture and revitalizing the local economy. 2. Project characteristics ・Creator of carbon credits: You can earn income by selling credits. ・Companies within the prefecture that utilize carbon credits: This can lead to improved corporate value. ・Prefectural residents who purchase products with carbon credits: You can contribute to decarbonization through purchasing activities. In the future, Nagano Prefecture and the companies participating in the project will work together to expand the business scheme. [About the local return model “My Town Carbon Credit”] 1. Start of service Tuesday, April 22, 2025 Earth Day 2. Service overview We aim to revitalize the local economy and promote decarbonization by utilizing the digitalized “My Town Carbon Credit.”
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