[Nippon Travel Co., Ltd.] Opening of “Regional Connecting Lab”, a new platform created with fans to support the region!
Nippon Travel Co., Ltd. Press release: May 15, 2025 “Regional Connecting Lab”, a new platform created with fans to support the local community, has been launched! ~The first operation will start in the Hokuriku (Fukui, Ishikawa, Toyama) area! ～ Nippon Travel Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Etsumitsu Koyano) has launched the Hokuriku fan community “Regional Connecting Lab” from Thursday, May 15, 2025. This is an online community where people who love Fukui, Ishikawa, and Toyama can gather, share information on gourmet food and sightseeing spots unique to Hokuriku, and interact with each other. To commemorate the opening of the community site, we will be holding a “Membership Registration & Posting Campaign” in which 10 people who register and post during the campaign period will be randomly selected to receive special products from Fukui, Ishikawa, and Toyama.
https://prcdn.freetls.fastly.net/release_image/4858/924/4858-924-4ba388778b15f8fa258c607c54fe2172-512×313.png • Background of launching the fan community In the AI era, the killer content for web services is “humans”, and the importance of information and emotions (impressions and word of mouth) transmitted by humans is increasing. Nippon Travel, which celebrates its 120th anniversary this year, has pursued the creation of value that connects people to people and people to local communities, with the aim of becoming a “customer and local solution company group”. Focusing on the Hokuriku region, which is attracting attention due to earthquake recovery and the extension of the Shinkansen, we have decided to launch a local support fan community with the hope of further enlivening the region together with users who are passionate about Hokuriku. The dedicated community site aims to serve as a “place” where users can communicate interactively with each other, and discover new attractions of the region through real impressions and reviews about travel, sightseeing, and the region. *We use the community platform “Commune” provided by Commune Co., Ltd. • What is the Hokuriku fan community “Regional Connecting Lab” “Regional Connecting Lab” is a free, members-only online community where people discuss the charms of the Hokuriku region. People who love Hokuriku gather together and share their “likes”, creating new discoveries and creating connections between fans. This is a place where people, both local residents and tourists, who are interested in the Hokuriku area can come together to share the charms of the area and deepen their interactions, and discover ways to enjoy and promote Hokuriku from each perspective. Within the community, in addition to sharing information on local gourmet food, recommended restaurants, scenic spots, and events, you can freely enjoy posts related to the area, such as “I’m in ____ now!” and “I went to ____!” It can also be used as a place where you can feel free to ask questions or ask questions. Furthermore, while working with local staff and tourism associations, we will also take on the challenge of co-creating travel plans with local fans and people who want to support them, as well as creating plans that involve students. URL: https://nta-fan.commmune.com
https://prcdn.freetls.fastly.net/release_image/4858/924/4858-924-18e814a4a921eefbda3c2908ca3e9f28-675×359.png • Contents in “Community Connecting Lab” (partial introduction) 1.Talk room Feel free to enjoy exchanging information and interaction to enjoy Hokuriku even more, such as “gourmet”, “sightseeing”, and travel “tweets”! Members can post within each talk room. (Example) Post your favorite Hokuriku souvenirs in “Souvenir Talk” under “Gourmet” 2. Point system By doing various activities within the community, you will accumulate points and increase your rank! We are currently considering plans for gifts depending on rank. 3. Members-only events/posting campaigns In the future, we are planning to hold events that will help you fall in love with Hokuriku even more, such as networking events for members only. [Opening Commemoration Welcome Post Campaign] To commemorate the opening of the “Regional Connecting Lab”, we will be holding a “Opening Commemoration Welcome Post Campaign”. 10 people will be selected by lottery from among those who register and post during the period to receive special products from Fukui, Ishikawa, and Toyama! 〇 Membership registration: Free (Easy registration with just an email address!) 〇 Campaign period: Thursday, May 15, 2025 – Sunday, June 15, 2025 〇 Target: People who posted in the “Gourmet”, “Sightseeing”, and “Tweet” rooms For more information, please check the “Operations Office” in the Regional Connecting Lab. https://nta-fan.commmune.com/view/box?boxId=rxT53nd3v&categoryIndex=99 • Future initiatives In addition to operating a community site, we will connect each region of Hokuriku with fans from all over the country through industry-government-academia collaboration initiatives and various events that utilize the Nippon Travel sales scheme. ・Industry-academia collaboration with ZEN University at “Tourism EXPO Japan 2025 Aichi/Chubu-Hokuriku” ・Linked with Japan Travel 120th Anniversary Project ・Hokuriku Onsen Support Campaign ・Collaboration with tourism associations in each region of Hokuriku, etc.
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