Nationwide survey of 510 people Glamping trends to watch in 2025 | A thorough analysis of popular facilities and the reasons why they are chosen

[Survey of 510 people nationwide] Glamping trends to watch in 2025 | Thorough analysis of popular facilities and the reasons why they are chosen ​
RASA JAPAN Press release: May 16, 2025 [Nationwide survey of 510 people] Glamping trends to watch in 2025 | Thorough analysis of popular facilities and the reasons why they are chosen
https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-64af897cc9a71a84a766c13b37b7ceb2-1440×810.jpg 510 people nationwide asked about the current state of glamping | Survey summary This survey was conducted on 510 people nationwide to understand the current state and future potential of the glamping market. The survey will be conducted in April 2025, and the aim is to visualize “what kind of people are choosing glamping now” and “from what perspective” through a total of 15 questions. The attributes of the survey subjects were 60.2% male and 39.8% female, and by age, 54.5% were in their 30s and 40s, followed by 18.0% in their 50s. In addition, 50.0% were married and unmarried, and 45.1% had children, so we received responses from a wide range of people. In terms of residential area, 47.8% were from the Kanto region, followed by 14.6% in the Chubu region and 12.8% in the Kinki region. 【Graph 1: Basic attributes of survey subjects (gender, age, marital status)】 Image
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https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-092180a4ba075c9a5017449194d75332-1180×780.png More than 40% have experienced glamping! How much interest is there? According to the survey results, 43.1% of people have experienced glamping (22.5% once, 14.3% 2-3 times, 6.3% 4 times or more), which is more than 40%. On the other hand, there is also a potential group of 32.7% who said “I haven’t (I want to go)”, and if these two are combined, 75.8% of the total are interested in glamping. However, the percentage of people who are actually taking positive action toward glamping (those who have experienced it those who want to go) is 43.1%. 【Graph 2.: Glamping experience and future intentions】 Image
URL: https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-188a8fabfe3e8acc32cbe13c3ef798da-1180×780.png What is particularly noteworthy is the growing interest in glamping. In this survey of 510 people, 54.7% of people answered that their interest has increased compared to a year ago, with 18.2% saying that their interest has “greatly increased” and 36.5% saying that their interest has “slightly increased.” This means that the glamping market is still growing. In addition, of those planning to go glamping within the next year, 10.6% answered “yes (already booked)” and 36.7% answered “yes (considering it),” totaling 47.3%. It seems that the key to expanding the market lies in disseminating information and offering experience opportunities to people who want to go but have not yet been. 【Graph 3.: Changes in interest in glamping】
https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-1cbe525a10c155943a3f6283c5b94335-1173×780.png The deciding factors for choosing a facility are “cleanliness” and “price” | Priority points & budget trends In a survey of 510 people, the most important point when choosing a glamping facility was “cleanliness and comfort of the facility” at 23.3%, followed by “price” at 21.6% and “good access” at 14.3%. These results show that users place particular importance on the quality of the living environment, i.e. “cleanliness and comfort of the facilities,” and the economic aspect, i.e. “price.” It is clear that simply being cheap is not enough; a clean and comfortable environment that matches the price is required. In addition, ease of access from urban areas is also an important selection criterion. [Graph 4: Important points when choosing a glamping facility]
https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-5ca97af90cb304dca5deb535a5d408aa-1180×780.png In terms of budget, the most common answer was “10,000 yen to 14,999 yen” at 29.2%, followed by “5,000 yen to 9,999 yen” (17.8%) and “15,000 yen to 19,999 yen” (13.1%). As many users expect to spend between 5,000 yen and 15,000 yen, this price range is the core of the market, and anything over 20,000 yen (8.8%) is considered a luxury option. [Graph 5: Estimated budget for glamping stay (per person)] Providing a clean and comfortable environment while maintaining a reasonable price range is key to increasing customer satisfaction. Isn’t it just “sauna” and “BBQ”? Diversification of experience needs In a survey of 510 people, the most popular experience they wanted at a glamping facility was “authentic BBQ” at 46.7%, followed by “stargazing” (34.9%), “athletic activities” (30.4%), “luxury accommodation experience” (28.0%), “bonfire experience” (27.1%), and “sauna experience” (21.4%). These results show that the food experience (BBQ) and activities are the two wheels of the experience. Of particular note is the high popularity of “stargazing,” which shows that the natural resource of the “starry sky” that cannot be experienced in the city is an important attraction of glamping. [Graph 6: What you would particularly like to experience at a glamping facility]
https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-4e7010cd77866835e9613071b58a48aa-1180×780.png When asked about a “sense of the extraordinary,” 35.3% answered that “a sense of the extraordinary is absolutely necessary,” while 35.1% answered that “a sense of the extraordinary is fine.” In fact, the total number of people looking for some kind of extraordinary experience reached 75.9%, indicating that glamping is not just a place to stay, but is recognized as a place that offers a “special experience.” In the free-response section, many people expressed a desire to feel extraordinary, or to have a special time and space away from the everyday. What are the facilities that most people said they “want to visit”? In the survey of 510 people, we asked for free answers (Q13) about the glamping facilities they would like to visit. From the free answer data, we can see that the following facility names were mentioned frequently. • HANASANSUI • Sweet Grass/Sweet Grass Kitakaruizawa • Nasu Glamping In addition, “Risoru no Mori,” “GAJUCAMP,” and “Camel Hotel Resort” were also mentioned as answers. Facilities that offer a good balance between easy access and an extraordinary feeling tend to be especially popular. *This article is based on the free descriptions of survey subjects, and the rankings are not guaranteed or evaluated. Where are you looking for
information? How to use SNS and search In a survey of 510 people, the top way to gather information about glamping facilities was “Google search” at 27.3%, followed by “SNS (Instagram, X, etc.)” at 17.8% and “travel reservation sites (Rakuten, Jalan, etc.)” at 15.5%. “Official facility website” and “word of mouth from friends and acquaintances” were both 6.5%. [Graph 7: Most useful information source when searching for glamping facilities]
https://prcdn.freetls.fastly.net/release_image/62299/6/62299-6-c5ef2c8d09ec56570e1ac9e03a53e335-1180×780.png Digital channels are the mainstream for collecting information, and the influence of search engines and social media in particular is notable. In particular, the ratio of SNS use is even higher among younger generations under 30, and image-based platforms such as Instagram, which are visually appealing, have a major influence on the selection of glamping facilities. For the facilities, it is effective to disseminate information through multiple channels, making good use of Google, SNS, and travel booking sites. In particular, photogenic spots and unique experiences can be expected to spread on SNS, so strategic information dissemination is important. Summary | 3 keywords for the glamping market in 2025 Three keywords emerged from the results of this survey of 510 people that represent the glamping market in 2025. 1. “Diversification of experience value” In addition to standard experiences such as BBQ and bonfires, there is a growing need for diverse experiences such as stargazing and saunas. BBQ received particularly high support from 46.7% and stargazing from 34.9%, and there is a tendency for facilities that offer experiences that make use of the natural environment and an extraordinary feeling that cannot be experienced in everyday life to be popular. Users are not just choosing a facility to stay at, but are also placing importance on “what they can experience” when choosing a facility. The free-response responses included expectations for a glamping-specific experience and requests for ways to make it enjoyable even in rainy weather, highlighting the importance of providing a variety of experiences that are not affected by the weather. 2. “Balance between price and quality” While many users expect a price range in the early 10,000 yen range, “cleanliness and comfort of the facilities” (23.3%) and “price” (21.6%) are almost equally important. This shows that the main battlefield of the market is providing high-quality service at a fair price. Although there is a certain demand for luxury routes over 20,000 yen (8.8%), the main target is the price range of 5,000 to 15,000 yen. In the free-form responses, while there were voices calling for more affordable pricing and a sense of value, there was also a strong demand for quality in terms of hygiene and cleanliness of the restrooms, and the right balance was required. 3. “The facility’s worldview and extraordinary nature” Popular facilities have in common the creation of a clear concept and worldview. The value of the facility as a “destination hotel” where the facility itself is a destination is recognized, and the provision of special space and time away from everyday life is a differentiating factor. The demographic seeking extraordinary experiences has reached 75.9%, showing the importance of this. From the free responses, we can see that many people expressed a strong desire for a sense of the extraordinary and placed importance on a unique atmosphere, indicating that users are looking for a sense of freedom from everyday life. Harmony with nature and unique design are important elements that enhance the appeal of the facility. The glamping market is expected to continue to grow, but competition between facilities is also intensifying. Facilities that understand the needs of users as shown in this survey of 510 people and can provide unique value will gain long-term support. ▼For those who want to see a wide range of facilities nationwide There are many facilities listed that you can choose from according to your preferences, such as experience content and price range. First, check out the top page of the glamping special feature.
https://www.mingla.jp/ ▼If you are looking for a facility in the Kanto area that is easy to get to, click here We introduce carefully selected facilities that are easily accessible from the metropolitan area, such as Tokyo, Kanagawa, Chiba, and Saitama. Recommended for those who want to enjoy something out of the ordinary in their own neighborhood. https://www.mingla.jp/hotel-articles/kanto Company Profile Dot Homes Co., Ltd. Address: 5th floor, Diamond Gate Ikebukuro, 1-16-15 Minamiikebukuro, Toshima-ku, Tokyo 171-0022 Representative: Representative Director and President Tomita Shiun Major shareholder: Blue Incubation Co., Ltd. (Seibu Group)
Established: November 2015 Business description: Resort hotel and glamping facility opening support, management contract, and consulting Corporate site: https://dot-homes.jp/ RASA JAPAN Inc. Address: 1-27-1 G-201 Azamino, Aoba-ku, Yokohama, Kanagawa 225-0011 Representative Director: Masaru Kita Established: February 21, 2019 Business: Marketing operations (MOps) construction support, marketing BPO, digital marketing support Corporate website: https://rasa-jp.co.jp/ Mingura service list • Mingla Media: https://mingla.jp/ • Glamping Diagnosis Official LINE “Mingura-kun”: https://lin.ee/TGV9o4tx • Mingla Instagram: https://www.instagram.com/mingla.jp/ More
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