Minasia Co., Ltd., which operates the Hotel Wing Tenza hotel chain, announces business integration with Polaris Holdings Co., Ltd., listed on TSE Standard.

Minasia Co., Ltd., which operates the Hotel Wing Tenza hotel chain, announces business integration with Polaris Holdings Co., Ltd., listed on TSE Standard ​
Minasia Co., Ltd. Press release: December 27, 2024 Minasia Co., Ltd., which operates the Hotel Wing Tenza hotel chain, announces business integration with Polaris Holdings Co., Ltd., listed on TSE Standard. As of Friday, December 27, 2024, Minasia Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Kazuyoshi Shimojima, hereinafter referred to as “Minasia”) has announced that it will be a subsidiary of Polaris Holdings Co., Ltd. (Headquarters: Tokyo), which is listed on TSE Standard. We would like to inform you that we have joined the Chiyoda Ward Group, President and Representative Director: Takahiro Tsujikawa, Stock Code: 3010 (hereinafter referred to as “Polaris Holdings”). Polaris Holdings Group (hereinafter referred to as the “Group”) has become one of Japan’s leading hotel operators, operating a total of 97 stores and 14,964 hotel rooms in Japan and overseas.
https://prcdn.freetls.fastly.net/release_image/80121/124/80121-124-7560fb91b31873a73999788c1b169010-1350×457.jpg ■The birth of one of Japan’s leading hotel operators Polaris Holdings has so far developed the original brand “KOKO HOTEL”, the global hotel brand “Best Western”, “Value the Hotel”, which operates roadside hotels mainly in the Tohoku region, and “Red Planet” in the Republic of the Philippines. ” brand, we operate 56 hotels and 9,514 rooms (including hotels scheduled to be operated) in Japan and overseas. Minasia has so far operated 41 hotels and restaurants with 5,450 rooms (including hotels scheduled to be operated) in Japan under the “Hotel Wing International” and “Tenza Hotel” brands. As a result of the business integration, our group operates hotels with 97 stores and 14,964 rooms, ranking 10th* among hotel operators in Japan. ■About synergy effects from business integration Both companies operate hotels, mainly limited service hotels, throughout Japan, and their businesses are highly similar and compatible. In the hotel management business, where pursuing economies of scale is an important factor, the business integration will dramatically expand the operating platforms of both companies. By sharing and integrating the know-how and best practices that both companies have accumulated over the years, we will implement more advanced hotel management and improve the profitability of the hotels we operate by pursuing economies of scale in all aspects. In addition, by leveraging our relationship with Star Asia Group, our group’s sponsor, we will increase the number of new hotel management opportunities and further expand our management platform. By further accelerating growth through the two drivers of “increasing profitability” and “increasing profitability,” we aim to expand our group’s sales and profits. ■Towards substantial integration Starting today, the management teams of Polaris Holdings and Minasia will mutually serve as directors of both companies. In order to quickly realize the synergies associated with the business integration, we will implement and continuously improve sustainable hotel and restaurant management, save labor and increase efficiency by integrating common functions, and optimize human resource management. We will show our employees a wide range of career paths within our group and create an attractive workplace where they can grow together with our group. *: Ranking as of December 27, 2024 based on the number of rooms operated by operators that mainly operate limited service hotels. According to our research. ■Comment: Representative Director Kazuyoshi Shimojima
https://prcdn.freetls.fastly.net/release_image/80121/124/80121-124-6d510479f918fb9e7ab029304b41fbc8-1680×2520.jpg As the travel industry as a whole regains its vitality due to the expansion of inbound demand, the environment surrounding the accommodation industry is changing more than ever and competition is becoming more intense. The industry is facing new challenges and opportunities, such as the expansion and expansion of foreign hotel chains, the diversification of the needs of international and domestic tourists, and increased interest in sustainability. Under these circumstances, the question is how each hotel can differentiate itself from others and demonstrate its unique appeal. By leveraging our strengths of “homely service” based on our unique spirit of hospitality and the “Oragamachi Project,” which incorporates the individuality rooted in each region, our employees can work with peace of mind and pursue their own careers. We believe that strengthening our management base through integration will be a major turning point in our efforts to grow as a group as a whole, in order to create an environment in which we can be proud of our company. We will work actively with partners both inside and outside the industry to improve the quality of our services and take on the challenge of new markets. [About Polaris Holdings Co., Ltd.] Polaris Holdings has a long-term vision of becoming a “company of choice” and aims to be a “company of choice” among stakeholders as a “top tier hotel operator.” Our group shares this long-term vision with Minasia, and together we aim to become a management company with the highest standards in the industry, and strive to maximize shareholder value. • A company chosen by our customers: Pursuing customer satisfaction and providing a comfortable space. • A company chosen by employees: We respect the diversity of our employees and co-create a comfortable working environment. • A company chosen by investors and owners: We build high profitability and a stable financial structure, achieving stable growth in earnings. Company name: Polaris Holdings Co., Ltd. [Stock code: 3010 TSE Standard Market] Address: 1-12-3 Iwamotocho,
Chiyoda-ku, Tokyo Established: September 1912 (Taisho 1)
Representative: Representative Director and President Takahiro Tsujikawa Business content: Hotel business, real estate business URL: https://www.polaris-holdings.com/ [About Minasia Co., Ltd.] We currently operate 39 stores and 5,180 rooms under four brands: “Hotel Wing International,” “Hotel Wing International Premium,” “Hotel Wing International Select,” and “Tenza Hotel.” (As of December 27, 2024) We aim to operate a hotel that is loved by the local community and welcomes guests with warm, home-like hospitality.
https://prcdn.freetls.fastly.net/release_image/80121/124/80121-124-799b45259ad62b62a54e1c0162408107-1000×707.jpg Company name: Minacia Co., Ltd. Polaris Holdings Co., Ltd. Group [TSE Standard Securities Code: 3010] Location: 3rd floor, Fuundo Building, 1-2 Kanda Ogawamachi, Chiyoda-ku, Tokyo Founded: June 1, 2001 Representative: Kazuyoshi Shimojima, Representative Director and President Business content: Management, planning, operation and management of hotels and restaurants Consulting services related to hotel and restaurant management URL: https://minacia.jp/