Latest version in 2025! Inbound x Digital Marketing Strategy Visiting Japan Lab Trend LIVE Special ver.

Latest version in 2025! Inbound x Digital Marketing Strategy [Visiting Japan Lab Trend LIVE Special ver.]
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mov Co., Ltd. Press release: November 20, 2024 Latest version in 2025! Inbound x Digital Marketing Strategy [Visiting Japan Lab Trend LIVE Special ver.] A thorough explanation of the “inbound x digital marketing strategy” you need to know now! :Free online seminar: December 4th (Wednesday) 14:00~15:00
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-9d48a09ff79b0330c1a6c1b57d60a85f-1000×650.png mov Co., Ltd. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter referred to as mov), which operates the industry’s largest inbound business media “Visit Japan Lab” and “Moutou.com”, a unified customer attraction platform for stores, announced on December 4th. The seminar will be streamed online from 14:00 to 15:00 (Wednesday). Participation fee is free. There are only a few days left in 2024. Next year in 2025, the Osaka/Kansai Expo will be held, and with the recovery of the Chinese market, it is expected to be even more exciting than this year. Looking ahead to 2025, many businesses may be thinking of strengthening their marketing strategies for tourists visiting Japan. Therefore, this time, we are bringing you a special version of “Visiting Japan Lab Trend LIVE”, which is held every month by mov Co., Ltd. We will thoroughly explain the “inbound x digital marketing strategy” that you need to know now! [Apply for free seminar] Key points of this seminar • Three experts familiar with tourism and inbound tourism will be on stage! • You can learn “quickly” and “for free” about “in-depth” information about “inbound x digital marketing” strategies and measures toward 2025! • There will also be time for questions and answers. You can get “hints” directly from experts about your inbound-related questions and concerns! Background of the seminar The inbound market continues to recover and expand steadily, and it is a market that holds business opportunities not only in the tourism industry but also in a variety of industries such as retail, food and accommodation, and even beauty. Among these, next year in 2025, the Osaka/Kansai Expo will be held, which is considered to be a great opportunity to grow the inbound business. On the other hand, attracting inbound tourists often requires strategies based on data and measures that utilize platforms such as websites and SNS, and these are collectively referred to as “digital marketing.” . In this seminar, we will introduce “digital marketing specialized for inbound tourists”. The explanations were by Takuya Nagayama, Representative Director of Unitty Co., Ltd., a local business consultant with knowledge of both digital and analog fields, and Kawanishi, Consulting Manager of MOV Japan Lab, Co., Ltd., who has knowledge in the inbound field. Ishibashi, Deputy Editor-in-Chief of mov Japan Lab Co., Ltd., will serve as the facilitator and listener. In addition to basic information that you should know first, by answering questions asked by participants, we will provide you with “in-depth” information that will help you solve your questions and concerns. I’m going. Please join us in this seminar to consider next year’s inbound-related budget, strategies, and measures! We have received very positive feedback from customers who have attended our seminars in the past We would like to introduce the voices of actual customers who participated in the last seminar held in October 2024 (partial summary). • By sharing the latest information and future trends, it became clear what we need to do in the future • Trend information was very helpful • It was helpful to see specific examples of measures given during the Q&A session at the end. • I was able to hear useful real-time information We hope that this seminar will be useful for your future inbound business. Speaker mov Co., Ltd. Visit Japan Lab Consulting Department Manager Teppei Kawanishi
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-b65af848d0afeee1d6518b8336cc0a30-1748×1748.jpg After graduating from university, I started working in communications and mobile content as a new graduate, and since 2014 I have been in charge of advertising and sales promotion for a major
telecommunications carrier, starting from the launch of a Wi-Fi application for foreigners visiting Japan. Actively promoting the game to foreign visitors to Japan, which was an immature market at the time, it was actively promoted in each country, and the total number of downloads exceeded 2 million, making it the largest user base in Japan at the time. Also engaged in big data seminars using Wi-Fi connection data and GPS data for local governments and government offices nationwide, as well as advertising alliances, planning, and sales. Currently working at mov Inc., he provides consulting to major companies and government agencies. Review.com & Visit Japan Lab Advisor / Google Business Profile Diamond Product Expert Takuya Nagayama
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-a824190944c5c56e1f18358d6b6ed4d3-400×399.png He provides local business consulting and store management, and has extensive experience in the retail, restaurant, accommodation, and tourism industries, both digital and analog. He has held numerous seminars and lectures mainly for local governments and regional organizations in each prefecture. Representative director of Unitty Co., Ltd. Japan Tourism Agency Expert in promoting inbound tourism to local areas. Google Business Profile (Google My Business) Diamond Product Expert. Google Maps, Google Ads Product Expert. Tokyo Tourism Foundation Tourism Hospitality Advisor. Kyoto Prefecture Tourism Federation Tourism Advisor. Technical advisor for the customer feedback DX service “Moutou.com” operated by mov Co., Ltd. and advisor for “Visit Labo”, the largest media in the inbound industry. mov Co., Ltd. Marketing Department Japan Lab Deputy Editor Minako Ishibashi
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-75edb1ee8c41153217fb63db26d29b6d-400×400.png Deputy editor-in-chief of Japan Lab, the industry’s largest inbound business media run by mov Inc. Visit Japan Lab covers a number of advanced case studies from government offices, local governments, DMOs, and private companies, and distributes more than 2,000 inbound information articles a year. He also has knowledge in the digital marketing field and has experience in editing books: Takuya Nagayama (Representative Director, Unitty Co., Ltd. / Google Business Profile Diamond Product Expert)’s book “Achieve amazing customer attraction power with Google Business Profile” (2024) Released in August) Event overview Sponsor: mov Co., Ltd. Date and time: Wednesday, December 4, 2024 14:00-15:00 Location: Online (Zoom) Participation fee: Free *We do not accept applications from competitors. *It is possible to join or leave midway. [Apply for free seminar] What is Japan Lab, the industry’s largest inbound business media?
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-9bcd9fc637798a0a7f300b919d1a4ccb-1200×652.png Visit Japan Lab is one of the industry’s largest inbound business media outlets that provides daily news and data on foreign visitors to Japan for inbound managers and inbound marketers. At the same time as distributing various inbound-related data such as the number of foreign visitors to Japan by nationality, entry/exit route
information, and the inbound situation by prefecture, we also provide daily news such as “Government policies and trends” and ” We distribute various articles such as “Information on subsidies related to inbound tourists” and “Know-how on countermeasures for inbound tourists”. Learn more about Japan Lab What is “Word of Mouth.com” that turns review sites into “more” sales
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-ed7a5176db2ae073df263529fc4f9a05-851×1999.png Review.com is a “collective management tool” for review sites that converts domestic and international review sites into “more” sales. We help you improve your store by leveraging word-of-mouth information and increase the number of customers you attract from Google Maps and word-of-mouth sites. It is widely used regardless of industry, including restaurants, commercial facilities, and retail stores, as well as collaboration with local governments. [Three points of introducing Review Com] Cooperation with 19 sites! Centrally manage store information, menus, products, and posts Reviews.com works with 19 supported domestic sites, and by updating store business hours, menu information, etc. as master data, you can automatically update store information on each site at once. Centrally manage reviews! AI supports analysis and reply AI analyzes the aggregated reviews and allows you to analyze the latest trends such as review details and number of ★s. AI also supports replying to reviews, allowing for smooth communication with customers. Inbound support too! MEO measures utilizing the latest information and know-how It is the only tool in Japan that allows you to centrally manage and operate Google Maps and popular reviews, which are important for inbound tourism measures. In addition, mov, which provides word-of-mouth.com, operates one of Japan’s largest comprehensive inbound media outlets, “Visit Labo,” and utilizes its extensive knowledge and know-how to support MEO measures.
https://prcdn.freetls.fastly.net/release_image/24246/688/24246-688-d444bd4b5dcd507ebb5abf51111c4a19-1999×1410.jpg View more details on Reviews.com [Company Profile] Company name: mov Co., Ltd. Address: 4F Yamaguchi Building, 3-17-4 Shibuya, Shibuya-ku, Tokyo Representative: Makoto Watanabe Established: September 2015 URL:
http://mov.am/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=202412_inbound_trendlive Business details: • Centralized customer attraction platform for stores • Operation of business news media “Mousou Lab” focusing on MEO/word of mouth marketing • Operation of “Word of Mouth Academy”, a membership site where you can learn about the management and know-how of word of mouth sites • Operation of the industry’s largest inbound business media “Visit Lab” • Operation of “Visit Japan.com”, a information request site specializing in inbound tourism measures ■ Inquiries regarding this release pr@mov.am