Kyuka Mura, a resort where you’ll be thrilled by nature The lovely Primrose flowers, which herald the arrival of early summer in Oku-Nikko, will soon be in full bloom. Don’t miss the mystical scenery that spreads across the large colony at Senjugah

【A resort where you can be thrilled by nature – Kyuka Mura】 The lovely Primrose flowers, which herald the arrival of early summer in Oku-Nikko, will soon be in full bloom. Don’t miss the mystical scenery that spreads across the large colony of Senjugahama! ~ You can also see Primula japonica at the open-air baths of Kyukamura Nikko Yumoto ~ ​
A resort where you can be thrilled by nature – Kyuka Mura Press release: June 11, 2025 To members of the media The lovely Primrose flowers, heralding the arrival of early summer in Oku-Nikko, will soon be in full bloom. Don’t miss the mystical scenery that spreads across the large colony of Senjugahama! ~You can also see Primula japonica in the open-air baths of Kyukamura Nikko Yumoto~
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-1fc5281fcb51b0c1e6818bb59c5e8377-1477×1108.jpg A colony of Primula japonica spreading across Senjugahama
(photographed in 2024) The resort hotel “Kyukamura Nikko Yumoto” (Location: Yumoto Onsen, Nikko City, Tochigi Prefecture, General Manager: Kawasaki Takatoshi) stands on the shores of Lake Yunoko in Oku-Nikko, and the “Prime Minister’s lily of the valley” that decorates early summer in Oku-Nikko will soon be in full bloom. In particular, there is a large colony of Primula japonica, which is rare nationwide, at Senjugahama Beach on the shores of Lake Chuzenji, and the mystical scenery of the fresh green trees, sunlight filtering through the trees, and Primula japonica spreads out before you. The open-air bath at Kyukamura Nikko Yumoto is also a hidden gem for Primula japonica. Away from the hustle and bustle of the city, you can enjoy the vibrant Primula japonica while relaxing in the hot springs. ◆ Primula japonica heralds the arrival of early summer in Oku-Nikko
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-99a6ba413ed17c843c971cab1e3a14b3-1108×831.jpg White, pink, and colorful flowers bloom In early summer, the “Prism Primula japonica” blooms with pretty flowers all over Oku-Nikko. It is the largest of the primroses native to Japan, and grows in wetlands in the mountain valleys. It is said that this name comes from the fact that the flowers bloom in rings in several tiers around a stem that grows to a height of several tens of centimeters, resembling the “kurin” roof decorations found on temples. ◆Senjugahama, one of the largest communities of Primula japonica in Japan
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-f5b33bfac93f6ef83565e63171742080-3900×2925.jpg Many of the plants have spread their leaves and flower buds
(photographed on May 23, Senjugahama) The area was named “Senjugahama” after the Thousand-Armed Kannon Hall, which is said to have been built by Shodo Shonin, the founder of Nikko, after seeing the Thousand-Armed Kannon. At the western edge of Lake Chuzenji, a rich natural environment including forests of Mizunara and Japanese elm stretches for 2 kilometers from north to south. Senjugahama Beach is home to a large colony of Primula japonica, which is rare nationwide, and during the flowering season, the area is bustling with tourists and photographers who come to enjoy the mystical scenery created by the fresh green trees, sunlight filtering through the leaves, and the lovely Primula japonica. The flowers can be enjoyed from early to late June every year. ◆Enjoy the lily of the valley from the hot spring at Kyukamura Nikko Yumoto Open-Air Baths
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-d728d5113bb29d961217ca7c3465beb3-3900×2925.jpg Primeholiday flowers beside the parking lot under Ryuzu Falls (taken on May 23)
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-ed26780292164907c4074e49a6e687d1-3900×2600.jpg You can see it up close from the open-air bath In addition to Senjugahama, you can easily see primroses at the side of the parking lot under Ryuzu Falls along the national highway, but the open-air bath at Kyukamura Nikko Yumoto is actually a recommended secret spot for primroses. A few years ago, only a few plants bloomed in the women’s open-air bath, but the number of plants has increased year by year, and finally last year they could be seen in both open-air baths. Why not spend an elegant moment gazing at the fresh green trees and the vivid red, pink, and white primroses while relaxing in the hot spring during the day or early morning? ～Nikko Homare Kaiseki Accommodation Plan～ Period: ~Friday, July 25, 2025 Price: 18,500 yen for 1 night with 2 meals (tax included, hot spring tax not included) ※Price is per person when 2 people share a room ◆Kyukamura Nikko Yumoto
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-3b1e984113b1e00ee7db305029f21d15-3000×2000.jpg After climbing the famous Irohazaka slope and passing Lake Chuzenji and Senjogahara, you will find Kyukamura Nikko Yumoto on the shores of Lake Yunoko at an altitude of about 1,500m. The hotel, decorated with birch and larch trees, was designed by architect Kiyoshi Seike, and its appearance blends into the surrounding nature, allowing you to feel the changing of the seasons. It is also a convenient base for hiking in Senjogahara and touring world heritage sites such as Nikko Toshogu Shrine. You can enjoy the hot spring water, which is drawn directly from the source of Nikko Yumoto Onsen, which is said to be the fourth most concentrated sulfur spring in Japan. Address: Yumoto Onsen, Nikko City, Tochigi Prefecture, 321-1662 General Manager: Takatoshi Kawasaki URL: https://www.qkamura.or.jp/nikko/
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-89122a525c477888d40adf029f99e028-2000×1333.jpg Dinner “Homare Kaiseki”
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-f74fec68a6510705675b094aef3fd713-2000×1333.jpg Freshly baked waffles are a popular breakfast dish
https://prcdn.freetls.fastly.net/release_image/85653/600/85653-600-8c4c119faab49e687f1bfe96009e8696-3900×2600.jpg Japanese-Western style room celebrating 10 years of renovation ◆A resort where you can enjoy nature – Holiday Village Resort hotels located in beautiful natural environments such as national parks and quasi-national parks that represent the scenery of Japan. Based on the concept of “a resort that excites you with nature,” the 35 vacation villages provide a place to experience the unique charm of the area, such as dishes made with local ingredients and programs to experience the local nature, culture, and history, and deliver a moment of natural excitement to all guests.
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