Kiraku Co., Ltd. Opens a restaurant inn “Yoruya” in Kurashiki Bikan Historical Quarter

[Kiraku Co., Ltd.] Opens a restaurant inn “Yoruya” in Kurashiki Bikan Historical Quarter ​
Kiraku Co., Ltd. Press release: December 19, 2024 Opened the restaurant “Yoruya” in the Kurashiki Bikan Historical Quarter. We have opened an inn in a restored traditional building that expresses the charm of Kurashiki and Okayama through dining and lodging experiences
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-b5e221167b15cefa1dc6af417496237f-3900×2623.jpg Exterior view of “Tsuriya”, a renovated traditional building that is over 110 years old Kiraku Co., Ltd. (Headquarters: Higashiyama-ku, Kyoto City, Representative Director: Hiroshi William Sandberg, hereinafter referred to as “Kiraku”) is located in the Kurashiki Bikan Historical Quarter in Okayama Prefecture, and through dining and lodging experiences, we introduce the local food culture and the culture and history of Kurashiki. We have announced the opening of “Tsuruya”, a cooking inn where you can experience “Natsuruya”. Kiraku is involved in planning and business creation that utilizes local resources in Japan, and in this case is responsible for business planning, project management, and asset management. In addition, the operating company is Naru Developments Co., Ltd. (hereinafter referred to as “Naru Developments”), which operates inns such as “Fukudaya” (Takashima City, Shiga Prefecture), a cooking inn that rents out a building, and “Azumi Setoda” (Onomichi City, Hiroshima Prefecture). I will serve. ◼︎ Project planning background and overview Approximately 4.61 million tourists visit Kurashiki City annually (Note 1), and the Kurashiki Bikan Historical Quarter, where you can enjoy Japan’s cultural landscape, attracts many tourists from Japan and abroad. On the other hand, the number of lodging facilities around the Bikan Historical Quarter is limited, and many tourists are day-trippers, so it is hoped that their stay will be a place where they can experience the charm of the Kurashiki Bikan Historical Quarter more deeply. (Note 1: Kurashiki City Culture and Industry Bureau, Culture and Tourism Department, Tourism Division “Reiwa 5 Kurashiki City Tourism Statistics”) The traditional building in the Kurashiki Bikan Historical Quarter that Tsuruya inherited was built over 110 years ago as a villa for a kimono shop that flourished during the Meiji period, and then operated as an inn beloved by the local community for over 30 years. However, it has been underutilized in recent years. Therefore, with the aim of contributing to the further improvement of regional value by utilizing the valuable local resources in the Kurashiki Bikan Historical Quarter, we have established the “ALL-JAPAN Tourism Nation Fund”, which is an unlimited partnership member of Regional Revitalization Solutions Co., Ltd. as an investor. In collaboration with Kiraku, this project was launched as the second accommodation project with this fund, following “Nazuna Kyoto Tsubaki-dori” (Kyoto City, Kyoto Prefecture), which is handled by Kiraku. We wanted to focus on the food experience as a feature of our accommodation facilities, and so far we have opened Fukudaya, a rental inn in Shiga Prefecture where you can enjoy lake cuisine, and Azumi, an inn that serves dishes that make use of ingredients from the Setouchi area. We have welcomed Naru Developments, which has deepened our understanding of local producers and ingredients, as our operating partner. In addition, under the concept of “creating modern Japanese culture” with the aim of regenerating comfortable living spaces while making the most of traditional buildings, we engage in a wide range of design activities including architecture, interiors, products, and graphics. By bringing in SIMPLICITY Co., Ltd. (hereinafter referred to as “SIMPLICITY”), which is a leading Japanese company, to handle the spatial design direction and interior design, we will create a place with a high level of Japanese design that will be chosen not only by domestic customers but also by global customers. was created. Image
URL: https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-1214a7c7603983b946fe62a399233fa6-3900×2626.jpg Bird’s eye view ◼︎ About “Tsuruya” A newly opened accommodation facility in the Kurashiki Bikan Historical Quarter, Tsuruya, is a place where you can experience the charm of Kurashiki through eating, drinking, and lodging experiences. The traditional building, which was built over 110 years ago, has been renovated and expanded to become a culinary inn with 13 guest rooms, a dining area, and a wine bar open to the community. The design concept is based on the theme of “Kanoza” where families and people once gathered, creating a space that deepens the connection with the land and people. In addition, the fusion of tradition and modernity can be felt everywhere, such as by making use of the pillars and beams of the existing building as much as possible, trying to harmonize it with the new building, and recreating the alleyways unique to the Bikan Historical Quarter (Hiyasai). SIMPLICITY was in charge of spatial design direction and interior design for the facility, and Takeo Imai Architects, which specializes in renovation designs for traditional buildings, handled the architectural design.
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-21e0af34d47f75536e16aa252bfc1029-3900×1392.jpg Dining area before and after renovation ◼︎ Dining at “Tsuruya” At Tsuruya dining, we go beyond the boundaries of the four seasons of spring, summer, fall, and winter, and experience the delicate changes of Japan’s seasons, using the best ingredients and cooking methods of the moment to create Japanese cuisine unique to this region. Provide. With the history of Kurashiki, which was created through land reclamation in the Edo period and prospered as a logistics hub utilizing water transport, we offer fresh seafood from the Seto Inland Sea caught that day, vegetables and Wagyu beef grown in the soil of Okayama, and local delicacies grown in the surrounding area. We incorporate a wide variety of ingredients, such as: We aim to be a place where visitors can deeply feel the richness and culture of this area and enjoy encounters during their travels.
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-c97afff06ebcf5dab0e575ef554e6ba0-3900×2623.jpg Dining with 16 seats ◼︎Guest room “Suite” (1 room in total) Located in a renovated and expanded traditional building, you can enter through the east gate reserved for suites that was left over from the existing building. One of the features is the spacious living room and high ceilings that give an open feeling. There is also a semi-open-air bath with a view of the private garden, allowing you to spend a relaxing time.
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-cf03825342e81821a7c71da16461e88f-2683×2700.jpg Suite “Junior Suite” (2 rooms in total) The junior suite is also located in a renovated and expanded traditional building, with the combined bedroom and living room facing the private garden, and the high ceilings still retaining the original beams from the building before the renovation. Masu. The detached room has a bathroom and a semi-open-air bath, and you can enjoy the private garden from the bath.
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-a610358ae79de3cf1c1ba6ad00f51429-2683×2700.jpg Junior suite “Maisonette Plaster” (4 rooms in total) and “Maisonette Brick” (3 rooms in total) These rooms are located in a newly built building, each featuring a design using stucco and brick. The first floor has a wash area and semi-open-air bath, and the second floor has a living room and bedroom. The structure allows you to enjoy the private courtyard from both floors. “Standard” (3 rooms in total) This guest room is located on the second floor of the main building, in a renovated building designated as a traditional building. By reusing existing wood and leaving the beams with a strong presence, you can feel the history spun here. ◼︎A wine bar open to the community Bar YORUYA, a wine bar that is open to non-guests, offers a wide range of wines, from natural wines made in Japan and abroad to classic wines, including wines from Okayama, which has recently attracted attention as a famous wine producing region. We have selected. Furthermore, the dishes that can be enjoyed with wine are made using local, seasonal ingredients, just like the inn’s dining options, and are based on Japanese cooking techniques, with dishes that are designed to pair well with wine.
https://prcdn.freetls.fastly.net/release_image/22647/23/22647-23-7822e5d5d3f4019741c533d5e29527ef-3900×1319.jpg “Bar YORUYA” where you can enjoy a wide range of wines ◼︎ Facility overview [Name] YORUYA [Address] 2-7 Higashimachi, Kurashiki City, Okayama Prefecture 710-0053 [Number of rooms] 13 [Room type] Suite (76 square meters / 1 room) Junior suite (60 square meters to 70 square meters, 2 rooms) Maisonette Plaster (52 square meters / 4 rooms) Maisonette Brick (48 square meters, 3 rooms) Standard (30 square meters, 3 rooms) [Opening date] Thursday, November 14, 2024 [Web] https://yoruya-kurashiki.com/ [Reservation site]
https://go-yoruya-kurashiki.reservation.jp/ [Instagram] Tsuruya ht tps://www.instagram.com/yoruya_kurashiki/ Bar YORUYA
https://www.instagram.com/baryoruya_kurashiki/ [Business
Planning/Project Management/Asset Management] Kiraku Co., Ltd. [Management] Naru Developments Co., Ltd. [Space design
direction/interior design] SIMPLICITY Co., Ltd. [Architectural Design] Takeo Imai Architectural Design Office [Construction] Miho Technos Co., Ltd., Namba Architecture Co., Ltd., Nomura Kogeisha Co., Ltd. ◼︎ About Kiraku Co., Ltd. Kiraku is a team of specialists with experience in finance and creative fields. Providing innovative and sustainable solutions centered on “value creation” and “sustainability” for undervalued assets such as Japan’s unique natural and cultural resources. I’m doing it. By identifying the unique conditions of each project and planning how to utilize them, we create long-term value for investors, various stakeholders, and local communities. For more information, please visit https://kiraku.io Please see.