Kansai International Airport begins demonstration of “interactive welcome show”

Kansai International Airport begins demonstration of “interactive welcome show” ​
OUGI Inc. Press release: July 2, 2025 Kansai International Airport begins demonstration of “interactive welcome show” –OUGI will hold an experiential welcome show at Kansai International Airport to convey the charm of Osaka and Kansai at the beginning of your trip as part of its efforts for OSAKA Satellite EXPO 2025– OUGI Inc. (Headquarters: Minato-ku, Tokyo; CEO: Takaaki Ota; hereinafter referred to as OUGI), together with the Kansai Innovation Center General Incorporated Association (Chairman: Minoru Saotome; hereinafter referred to as MUIC Kansai) and Kakushin Inc.
(Headquarters: Minato-ku, Tokyo; CEO: Takaaki Ota), will be holding the “KIX Welcome Greeting Show” three days a week (Wednesdays, Thursdays, Fridays, with some exceptions) in the international arrivals lobby of Kansai International Airport’s Terminal 1 from Wednesday, July 2nd to Friday, October 31st, 2025. This initiative is a demonstration project for tourism and experiences in anticipation of the Osaka-Kansai Expo, and aims to increase the curiosity of traveling to Osaka and Kansai, the gateway to Japan, by maximizing the opportunities for foreign tourists to experience “smiles and conversations with Japanese people they meet for the first time.” ■Background and aim For foreign tourists visiting Japan, the arrival gate at Kansai International Airport is the starting gate of their trip to Japan. OUGI aims to promote tourism in Japan in the future by providing surprise experiences at the arrival gate that allow visitors to experience Japanese culture through “interaction with people” and by creating repeat visitors who want to visit Japan again. ■Concept: “KIX Welcome Greeting Show, filled with the spirit of exploration that will increase your excitement for travel to Osaka, Japan” At the airport, the “starting point of the journey,” the KIX Welcome Greeting Team, a “hospitality unit consisting of a musical band and
multilingual staff,” will create engagement with arriving travelers through music, smiles, and conversation. During this demonstration period, as part of the OSAKA Satellite EXPO 2025 initiative sponsored by MUIC Kansai, the project will focus on the promotion of the Osaka-Kansai Expo and the promotion of the attractions of Kansai during the Osaka-Kansai Expo. • Enliven the Osaka-Kansai Expo and create excitement throughout the Kansai region • The hospitality unit is made up of three street performers and staff who can speak English and other foreign languages. • The theme of the event is “enlivening the Osaka-Kansai Expo” and will increase the motivation of travelers through the “conversations and smiles” that passengers will experience after arriving. The event will be developed as a base for promoting the charms of Kansai during the Osaka-Kansai Expo. • By experiencing it for themselves, visitors to Japan are provided with a memorable “welcoming experience” that is likely to be remembered.
■Implementation overview Item Contents Name KIX Welcome Greeting Show Period Wednesday, July 2, 2025 – Friday, October 31, 2025
Implementation date weekly Wednesday, Thursday, Friday (3 days a week, with some exceptions) Location Kansai International Airport Terminal 1 International Arrivals Lobby Show times 10:00-10:30, 11:00-11:30, 11:50-12:20, 13:30-14:00, 14:30-15:00, 15:30-16:00 *Some exceptions apply Performers 3 chindon performers (performers) foreign language speaking staff (English, Chinese, etc.) and others Purpose Memorable welcome performance through real experience immediately after arrival, arousing interest in Kansai tourism Implementing body General Incorporated Association Kansai Innovation Center (MUIC Kansai) KAKUSIN Co., Ltd. ■Why is “experiential” so welcome? According to educational psychology research, people only remember about 10% of the information they read or hear, but they remember about 90% of what they experience themselves. OUGI focuses on this “high memory retention rate of experiences” and leaves a lasting impression on visitors to Japan by introducing “participatory hospitality” rather than simply “guiding around.” (Reference:
https://www.advertimes.com/20161025/article236778/) ◆Future
developments • After the show, we collect and analyze participant surveys and behavior change data. • The effect of improving
psychological engagement and tourist behavior will be verified, and the results will be rolled out to the whole of Japan after the Osaka-Kansai Expo. • In cooperation with Kansai International Airport and the Kansai Tourism Bureau, we contribute to promoting tourism in the region and deepening local understanding. Starting with the “first smile and first conversation” that is the entrance to the journey, MUIC Kansai creates “a journey that will be etched in your memory as an experience” and seeks new points of contact for tourism in Kansai. About OSAKA Satellite EXPO 2025
https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-32c4f54fecb0fb3a5c730205ce385c42-756×469.png During the Osaka-Kansai Expo in 2025, the total number of visitors is expected to be approximately 28.2 million, of which approximately 24.7 million (88%) are expected to be from within Japan and approximately 3.5 million (12%) from overseas. The event “OSAKA Satellite EXPO 2025” was planned to spread the excitement not only within the Expo site but also to downtown Osaka, and to create repeat visitors who will want to visit Japan again after the Expo ends, thereby promoting tourism in Japan in the future. Project name:OSAKA Satellite EXPO 2025
Dates:Tuesday, July 1, 2025 -Friday, October 31, 2025 Venue:Umeda area, Shinsaibashi area, Osaka Castle area, Kansai International Airport Contents: ・Distribution of Happy Happi (Umeda area,
Shinsaibashi area) ・Project 1: The XR RIDE (Umekita area – Nakanoshima area – Osaka Castle area) └Vehicle provided by Toyota Motor
Corporation, in-vehicle system provided by Toyota Boshoku Corporation -Plan 2: Coming soon (Umeda area) -Plan 3: Coming soon (Umeda area, Shinsaibashi area) -Plan 4: Coming soon (Osaka Castle area) ・Project 5: KIX Welcome Greeting Show (Kansai International Airport area) Participation fee:Free (some fees apply) Official
website:https://ose.ougi-japan.com/ Sponsor:OUGI Co., Ltd. Cooperating company:
https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-5ea019c77e4e36811d791ab4bbecd83c-1993×1087.png
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https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-1a411921e1c2812affe456664e49fad9-1993×1087.png JCB Co., Ltd., Kansai Innovation Center (MUIC Kansai), Trip.com International Travel Japan Co., Ltd. (Trip.com), Parco Co., Ltd., Daimaru Matsuzakaya Department Store Daimaru Shinsaibashi Branch, Roland DG Corporation, Wacom Co., Ltd., Kose Cosmetics Sales Co., Ltd., West Japan Railway Company (JR West) * Listed in no particular order Event inquiries:ose-info@ougi-japan.co.jp About OUGI Image
URL: https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-d39f78243d3dea8679685425f12bf619-800×533.jpg A tourism content holder that enlivens various parts of Japan with experiential luxury travel under the concept of “delivering a luxurious trip that lets you experience the story of Japan.” We are a travel company that delivers the “real Japan” through experiences unique to Japan, such as traditions, culture, and nature. We plan to develop content for 23 cities across the country over the next five years. ■Company Profile Head Office: Crescent Hills 1F, 4-13-9 Minamiaoyama, Minato-ku, Tokyo Representative: CEO Takaaki Ota Established: February 2023 URL: https://ougi-japan.com/ About KAKUSIN
https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-b58ffa290e38c08d9ccf5f175e8be7cb-1200×630.png Kakushin Co., Ltd. is a creative company that always pursues the essence and sends out products that boldly exceed imagination to society under the vision of “UPDATE THE WORLD”. We utilize
cutting-edge technology in all areas, including experiential digital entertainment in real spaces, facilities, and event venues, and provide one-stop support from total planning based on business strategy to implementation. Major achievements include producing the 132m wide ultra-wide projection mapping “MEGA CANVAS” organized by the Kansai Innovation Center General Incorporated Association, and planning, developing, and operating the original IP experience content “code name: WIZARD” using XR glasses “Magic Leap” sponsored by NTT Docomo, Inc., and developing a variety of projects that combine technology and creativity. ■Company Profile Head Office: Crescent Hills 1F, 4-13-9 Minamiaoyama, Minato-ku, Tokyo Representative: CEO Takaaki Ota Established: April 2014 URL: https://kakus.in/ About MUIC Kansai
https://prcdn.freetls.fastly.net/release_image/124935/20/124935-20-8294eac18d62d4e1819905a3ce0be2c7-1993×1086.png This is a base for creating open innovation with a theme of the tourism industry, etc., operated by the Kansai Innovation Center, a general incorporated association established by Mitsubishi UFJ Financial Group, Inc. and Mitsubishi UFJ Bank, Ltd. With an eye on the 2025 Osaka-Kansai Expo, large companies, startups, local governments, etc. are working together to solve problems in the tourism industry and create new businesses. ■Company Profile Operating company: Kansai Innovation Center General Incorporated Association Representative: Chairman Minoru Saotome Location: 3-6-3 Fushimicho, Chuo-ku, Osaka-shi, Osaka Prefecture Opening: February 2021 URL:
https://www.muic-kansai.jp/ *This email was sent automatically, so please do not reply.