Kagamino Tourism Bureau, General Incorporated Association Montbell Kagamino Store, the first Montbell directly managed store in the north of the prefecture, opens / Mizunosato Okutsuko Visitor Center reopens

[Kagamino Tourism Bureau, General Incorporated Association] Montbell directly managed store “Montbell Kagamino Store” opens for the first time in the northern part of the prefecture / Mizunosato Okutsuko Visitor Center reopens ​
Kagamino Tourism Bureau, General Incorporated Association Press release: April 30, 2025 Montbell’s first directly managed store in the northern part of the prefecture, “Montbell Kagamino Store” opens, Mizunosato Okutsuko Visitor Center reopens A new base for activities in the northern part of the prefecture. Opening simultaneously on May 2nd. Montbell Kagamino Store, the first Montbell directly managed store in the north of the prefecture, opens Mizunosato Okutsu Lake Visitor Center Reopening A new base for activities in the northern part of the prefecture. Opening simultaneously on May 2nd.
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-ee17205bf8cac511a777d1d5493db5ea-3900×2925.jpg In Kagamino-cho, where you can enjoy a variety of activities, a new store of the major outdoor brand “mont-bell” will open for the first time in northern Okayama Prefecture. The “Mont-bell Kagamino Store” carries a wide range of products to help you enjoy the outdoors more comfortably, and you can immediately try them out in outdoor fields such as Lake Okutsu. We will also be selling Wickron (R) T-shirts limited to the Kagamino store with the motif of the Takashimizu Trail.
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-6cb64a42518610a0e81e0e60826988fb-2256×1263.jpg In addition, the adjacent Okutsu Lake General Information Center will be reopened as the “Mizunosato Okutsu Lake Visitor Center.” As a new activity base in northern Okayama Prefecture and a tourism contact point in Kagamino Town, we provide services such as activity applications, local tourist information collection, and changing and shower facilities. At COHAN, a food and beverage facility, you can enjoy healthy food and drinks made with local ingredients, as well as local products and souvenirs that allow you to experience Kagamino wellness. 【URL】https:// Lakeside activities such as kayaking and SUP that can be enjoyed at Okutsu Lake Paddling Field Lake Okutsu has few waves and wind, making it an easy activity field for anyone, regardless of age or gender. JRCA (Official Montbell License) certified instructors are always on hand to kindly and carefully lecture beginners on how to row. We have Montbell life jackets, kayaks, and SUPs, and kayaks come in one-person and two-person boats.
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-dcab2e0f1bf162fd02f550ba9473cbba-2508×1672.jpg Kayak experience
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-bf0534e38dd1569cd04baeceba143c84-2508×1672.jpg SUP experience Providing healthy food and wellness products at COHAN food and beverage facility ■Flounder sandwich
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-ffb27237b97cfed82e812213a21f9fe6-3900×2936.jpg Amago, a river fish, is called “hirame” in Kagamino Town and is a popular specialty of the town. Amago, known as the “Queen of Mountain Streams,” grows in clean water with little turbidity, so Kagamino Town, which is rich in water resources with two sources of Okayama’s three major rivers, boasts the highest production of amago in the prefecture. The “Flounder Sandwich,” which takes advantage of the flavor of the amago ingredients, can be enjoyed with three types of sauces made with local vegetables. You can also purchase processed flounder products in the product area. ■Rice ball set
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-6902cbdc0ef6fbf178fa4ecd6bd651d3-3900×2936.jpg This rice ball set uses Kagamino rice. The small bowls of pickles and other garnishes that are intentionally left out as garnishes are made with seasonal wild vegetables grown within the town, making them unique to Kagamino Town. These onigiri rice balls, which can be easily made with one hand, are perfect for filling your stomach, and also meet your outdoor needs as a snack to eat between activities. You can purchase the processed wild vegetables that go with it in the product area. Develop and purchase products based on the thoughts of the person in charge of development and purchasing and customer needs With the motto of “Kagami no Wellness,” our company has been developing experiential programs that utilize natural spots in the town with themes such as mental and physical health. The number of visitors to the experience programs including activities run by the authorities is approximately 1,300 per year (excluding event visitors). With this background in mind, we considered the needs of our users, and with the desire for people to actually eat, hold and see the fresh and healthy ingredients that are unique to Kagamino Town, and experience the freshness and quality of the ingredients, we have chosen to use only healthy ingredients produced within the town for the ingredients we use on our menus and the products displayed at our stores. In addition, the authorities are also working to provide outdoor equipment rentals, including BBQ sets, in order to meet the demand for outdoor activities such as camping in the area. We will develop rental equipment that meets the needs of users, such as “It’s convenient to have this for casual day camping” and “I want to enjoy the outdoors with everyone, but it’s too expensive to purchase equipment, so I want to try it out first.” Comment from Inoue, in charge of menu development and product purchasing
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-7e4c3a23760ddee96f877770d8f33d63-1108×1478.jpg Inspired by the flounder burger, a specialty of Kagamino Town, we developed the “Flounder Sandwich” as a one-hand food specifically for outdoor needs. We have adopted a vertical pan so that you can easily enjoy it with one hand, and we have devised a design that can be used in more active situations. The bread we use is purchased from a bakery in town, and we are particular about using natural ingredients such as 100% wheat and live yeast. The main dish, flounder (amago), was also purchased from a business in the town, and many prototypes were made to take advantage of the quality of the material. For seasoning, we added three kinds of special sauces based on a recipe provided by one of the most talented chefs in town, and finally the “Flounder Sandwich” was completed. In addition, when procuring products, we mainly select locally sourced ingredients and health-friendly materials so that you can experience Kagamino Wellness. Utilizing the connections we have built with local business operators while promoting tourism in Kagamino Town, we have visited and received feedback from trusted business operators who would like us to carry their products. With the theme of “wellness” and “health,” we will communicate the charm of the region, and with the desire to
“contribute to local businesses,” we will work to make Kagamino Town’s wonderful ingredients widely known to customers outside the town. In the future, we would like to continue to serve as a window to convey the charms of Kagamino Town, while mainly handling healthy ingredients produced within the town. Future outlook – Promotion of Kagamino Wellness – As mentioned above, the authorities have been working hard to promote regional tourism under the motto of “Kagami no Wellness.” We aim to be a town where you can find your “healthy and smiling self” through coexistence with nature. “Even if it’s your first time experiencing nature, you can rest assured here.” We will continue to create wellness activities that will make your mind and body happy, as well as experience programs that utilize local resources. Examples of experience programs implemented so far ・Kayaking experience/SUP experience (lakeside activity) ・Shower climbing/tubing (river activity) ・Trekking (Takashimizu Trail, Forest Park, Izumiyama, Mikagami, etc.) ・Nordic Walk (Lake Okutsu, Okutsu Valley, etc.) ・Snowshoe hike (Iwai Falls, Takashimizu Trail, Lake Onbara, etc.) ・E-BIKE Ride Tour (Lake Okutsu, Okutsu Valley, etc.) ・Starry sky observation session (Lake Okutsu, Onbara Plateau, Takashimizu Trail, etc.) ・Agricultural experience/harvesting experience ・Tomata Dam tour…and many others
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-b64d9ec274d75b5fe4b886f0961ac0e6-2016×1512.jpg SUP yoga
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-a14f76946b927aae53e26999e59a5e9f-1478×1108.jpg Shower climbing
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-732b35ce88132044a3764cb0cbb520ca-3543×2362.jpg Downriver tubing
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-254af0a60378186a7e17012d21b005e7-3900×2928.jpg Takashimizu Plateau Snowshoe Hike
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-a09897dfdc6139ad4e1f53aa66b73f6e-3900×2600.jpg Iwai Falls Snowshoe Hike
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-926bedd3f9a6060f4e210bffdb00c0aa-3900×2936.jpg Takashimizu Plateau Sunrise Tour
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-88f263caf180e5032a8da9250c2cf9ff-3185×2126.jpg Starry sky observation party
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-745d36973a075ec1d0f4fcb48f96cded-3543×2362.jpg Forestry experience (wood chopping)
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-701389a81f3db816e292a78bb260945c-3900×2925.jpg Tomata Dam tour About Montbell Kagamino store 【Store Overview】 Store name: mont-bell Kagamino store
https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-9a21f9ed5e80959b7634b5ef490c8d0b-3900×2925.jpg Address: 60-8 Kawachi, Kagamino-cho, Tomata-gun, Okayama 708-0431 Business details: Sales of outdoor sports equipment Opening date: May 2, 2025 Business hours: 10:00-19:00 HP: https://www.montbell.jp/ About Mizunosato Okutsu Lake Visitor Center [Facility Overview] Image
URL: https://prcdn.freetls.fastly.net/release_image/161679/1/161679-1-06254c7c37d201292e3899d5148715f7-3900×2936.jpg Facility name: Mizunosato Okutsu Lake Visitor Center Address: 60-8 Kawachi, Kagamino-cho, Tomata-gun, Okayama 708-0431 Business hours: Visitor Center (Activity Reception/Tourist Information): 9:00-19:00 COHAN (product sales/food and beverages): 9:00-18:00 Lake Okutsu paddling field (activity location): 9:30-17:00 Closed: Wednesday HP:https://