KabuK Style Co., Ltd. HafH, a new chapter New pricing system will be implemented from July 23rd. A unique “3-tier coin system” will be introduced to eliminate the stress of travel pricing.

[KabuK Style Inc.] [HafH, a new chapter] Transition to a new pricing system from July 23rd. Introducing a unique “three-stage coin setting” that takes the stress out of travelling with prices ​
KabuK Style Co., Ltd. Press release: July 7, 2025 To media
representatives [HafH Enters a New Chapter] New pricing structure will be implemented from July 23rd. Introducing a unique “three-tier coin system” that takes the stress out of travelling when deciding on prices. ～Aiming to provide reasonable prices and the lowest prices with our unique data base～ HafH, a travel service provided by KabuK Style Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Kenji Sunada; hereinafter “KabuK Style”), is pleased to announce that starting July 23, 2025, it will be transitioning to a new pricing system that will set the number of coins required for lodging in up to three tiers. This change is an attempt to set “reasonable prices” based on our own data base, in response to issues such as price uncertainty and price fluctuations in the travel industry. Distinguishing ourselves from the general “dynamic pricing” where prices fluctuate daily, HafH aims to provide a new experience that allows everyone to plan their trips with peace of mind by balancing “offering the lowest prices” with “increased freedom in booking.”
https://prcdn.freetls.fastly.net/release_image/39388/147/39388-147-b6e6c1969dc398d27ad1893a60ab0aae-1244×702.png Background: The travel industry’s challenges with “price” and HafH’s challenge In recent years, dynamic pricing, where prices change in real time, has become mainstream in the travel industry. On the other hand, many users have expressed “price stress,” saying things like “prices are higher than yesterday” and “I don’t know when is the best time to make a reservation.” We believe this is unnecessary stress. Since the launch of the service, HafH has placed emphasis on price stability and fairness under its unique policy of allowing guests to stay in the same facility and room for the same number of coins on any given stay. However, this system also posed dilemmas in a market where prices fluctuate drastically, such as “weekdays tend to be more expensive” and “sales are suspended during peak periods.” We received many comments such as “I want to get a better deal on weekdays” and “I want to stay on this day, but I can’t make a reservation.” Image
URL: https://prcdn.freetls.fastly.net/release_image/39388/147/39388-147-5a3f8b1910f74038500a91dee08cc921-1248×932.png About the new price system. “Highly transparent three-stage setting” made possible by the data infrastructure The new pricing system we are introducing this time is a strategic update to solve these issues. HafH has built a unique data infrastructure that integrates and analyzes information from various travel booking sites, and accurately grasps market price trends. Based on that data, we set the optimal number of coins to ensure “fairness” and “satisfaction.” The previously flat coin number will be replaced with a new pricing system with up to three tiers. As a result of this change, the number of coins will be reduced for approximately 70% of all dates in the next 90 days at all HafH accommodations, and travelers will be able to plan their trips more flexibly and at a better price, even for dates that were previously unavailable.
https://prcdn.freetls.fastly.net/release_image/39388/147/39388-147-61895048e7b096ba4ef3d78635bb3861-1232×930.png Outline of the new pricing system ・Effective date: Applied gradually from Wednesday, July 23, 2025 ・Changes: The number of coins required for accommodation can be set in up to three stages – Regarding existing reservations: Reservations confirmed before July 23, 2025 will be available for stays with the number of coins at the time of reservation. There will be no impact from the change. Details page: https://www.hafh.com/topics/23778 “Not dynamic pricing” HafH promises HafH does not implement dynamic pricing where prices fluctuate wildly from day to day. The basis of our pricing is to ensure that customers can plan their trips with peace of mind. We will continue to keep price fluctuations gradual, set prices that are acceptable to everyone, and remain committed to relieving people of the stress of planning a trip. ◼︎KabuK Style Co., Ltd. “HafH (Home away from Home)” is a travel subscription(R) service that allows you to stay at accommodations around the world for a fixed monthly fee. As of the end of May 2025, 15,000 facilities (from luxury hotels to inns and guesthouses) in over 1,900 cities in 130 countries both domestically and internationally are available. All facilities listed are carefully selected by reviewers to select hotels that meet the needs of discerning HafH members. In addition to the facilities, we have launched an airline subscription service on May 11, 2023 that allows you to instantly purchase JAL airline tickets through HafH. https://www.hafh.com ◆ HafH official Instagram account
https://www.instagram.com/hafhglobal/ ◆ HafH official X account https://twitter.com/HafHtheWorld Company name: KabuK Style Co., Ltd. Representative: Representative Director Kenji Sunada Founded: January 8, 2019 (Established February 5, 2018) Service started April 1, 2019 Business description: Management of travel subscription service “HafH”, travel agency Travel agency registration number: Japan Tourism Agency Commissioner’s Registered Travel Agency No. 2144 (Type 1 Travel Agency) Affiliation: Full member of the Japan Association of Travel Agents, International Air Transport Association (IATA) certified agency More information about this release *This email has been sent automatically, so please do not reply.