Just a service! ? If a sauna amateur seriously made money, a chartered sauna hotel was created! !

Press release of Dawn Holdings LLC (2024.11.18) Dawn Holdings LLC Just a service! ? If a sauna amateur really spends his money, he’ll end up with a “too luxurious” private sauna hotel! ! Millions of dollars spent for a drinkable “underground natural water bath” I dug a hole over 100m…
https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-6a19299f32ee5e368a8569306caa259c-3900×2603.jpg A large, purely domestic barrel sauna made of Akita cedar and cypress Yoake no Holdings LLC (Headquarters: Chuo-ku, Tokyo, Representative: Shinichiro Yamamoto), which operates real estate and related businesses, is the closest to the city center (approximately 70 minutes by car), with a natural location of the sea and mountains. SSS (abbreviation for SHINICHIRO SAUNA SHISETSU) is a luxurious private sauna hotel in Katsuura City, Chiba Prefecture that is limited to one group per day. “SSS” will be operated from November 30, 2024. *This facility has renovated an old folk house and has acquired inn business certification. → https://shinichirou-sauna-shisetsu.com/
https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-6743dd228462f37c1885bbd26882d278-3900×2925.jpg ■Owner Shinichiro Yamamoto’s enthusiasm Thank you for checking the release of SSS. My name is Shinichiro Yamamoto. As a real estate agent, I have purchased and sold old houses all over the country. This old private house, purchased in 2023, had an overwhelming view that exceeded the property specifications. Because it is located on a hill, it was a place where you could feel the magnificent ocean and mountain nature with your whole body. Therefore, we thought that it would be possible to create a new business that utilizes this natural value, and this facility was born.
https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-8f6e64dd945a02be1b964ba27f61e683-3900×1369.png I’m an amateur at B to C business, so I’m proud that I created 120% of the products from a unique customer perspective, as if I were in a position to choose saunas and lodging. Initial investment is already unrecoverable even before launch! ? We are confident that this is the case with this project, and we will plan and operate a facility that is so luxurious that it can be called a “service” that will surprise everyone. ■Luxury point explanation Hello, this is Shinichiro Yamamoto, the owner. I will explain my personal “points of focus”. Although I am a businessman, this sauna hotel business was a completely new field for me, so I asked various friends, including sauna enthusiasts, about their “THE BEST” idea, and I just made it happen. Although the future is uncertain as a commercial business, it seems that the amount of money spent has made it the perfect place for a sauna. Below we will explain the luxury points of this time that other companies will not imitate.
https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-a1e5b46453142d5084b332553d36893c-1250×506.png Part 1: Commitment to the length of stay Generally speaking, accommodation facilities generally have a 3pm check-in and 10am check-out the next day. However, the basic flow is to have dinner as soon as you arrive, go to bed in no time, wake up and have breakfast in a hurry, then pack your bags and leave the hotel. We thought that this would not be suitable at all, so we decided to set the time at our facility as “check-in at 12:00 and check-out at 1:00 p.m. the next day”. You can stay for up to 25 hours, so not only will you enjoy the first day to your heart’s content, but you will also be able to stay at your leisure on the second day when you check out. In response, a sauna friend said: “It’s so great! It’s so luxurious!!” However, my fellow managers told me, “You’ll never make money that way!”
https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-91a1a9ffecc38ba85e4b94f7e277c0ef-1272×1001.png that’s right. At this point, we have given up on the possibility of acquiring guests for half of the year, and there is no doubt that we are doing the exact opposite of economic rationality. However, if I am an amateur, I want to create something good, even if it is insane. That is the luxurious facility SSS, which can be called “service” this time. Part 2: Commitment to sauna We have purchased and installed a large, purely domestic barrel sauna made from Akita cedar and Japanese cypress from “Samurai Sauna,” a company that we often hear very good things about in the sauna world. We use natural firewood, which is unique to our natural environment, and you can enjoy the sauna with a smokeless wood burning stove. Enjoy homemade roasted green tea and herbal tea because it is reserved for private use It is a space where you can feel both the heat and the scent.
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https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-2f55bbbd40c14946c53987eabddc7f5e-3900×2603.jpg Part 3: Commitment to cold baths I didn’t know this, but apparently there are pros and cons in terms of temperature and water quality, even though it’s called a cold bath. Therefore, we installed a large water bath using drinkable underground natural water pumped from 100 meters underground. By providing two bathtubs, you can enjoy water baths and baths at different temperatures. It’s the best cold bath to accompany the best sauna. I spent several million yen on this “hole digging activity”…
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https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-f9740c24173bf9b5008efadb6aa51ac1-3900×2603.jpg Part 4: Commitment to creating a “Totoi” environment We also paid particular attention to the “Totoi” space, making effective use of the overwhelming natural environment. Different types of relaxing chairs are available on the approximately 100 square meter wooden deck. Not only can you close your eyes and listen to the sounds of birds, waves, and wind, but you can also “look at the sea,” “look at the mountains,” “look at the sky,” and “look at the moon and stars.”Everything that comes into your field of vision is also the best “Toto no Ii.” ” is the source of this.
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https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-1aea07c45de9fa5814a324656d8dd8d1-3900×2925.jpg Part 5: Commitment to equipment This facility is surrounded by walls except for the great nature in front of you, giving you an
overwhelming sense of immersion in an extraordinary space.We have taken measures to minimize the need to return to the real world, such as by drying wet items. We focused not only on quality but also on quantity. By preparing at least 3 sets of sauna swimsuits, sauna hats, sauna mats, ponchos, face towels, and bath towels, you can always enjoy the best sauna experience with new equipment during your stay.
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https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-e145ceec59fbda8a8e94c2dba1b80074-1496×796.png Part 6: Commitment to food Your meal after sauna will taste even better than usual. We offer “BBQ” that uses a lot of ingredients from “Katsuura,” a place rich in nature, and authentic French cuisine that takes advantage of my favorite hobby, cooking (I have experience training at a Michelin restaurant), all for only the cost of ingredients. Provide. The first thing I came up with to differentiate my business plan was my cooking.
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https://prcdn.freetls.fastly.net/release_image/151125/2/151125-2-4f24a518e4d4b1ac907ed7890520f92a-3900×2603.jpg ■Summary details ・Facility name: SSS (Shinichiro Sauna Shisetsu) ・Address: 1153-11 Okitsu, Katsuura City, Chiba Prefecture, 299-5245 (about 70 minutes by car from Tokyo) ・Size: 3LDK (approx. 120 square meters) wood deck (approx. 100 square meters) ・Parking lot: Up to 3 cars ・Contents: Accommodation with sauna limited to one group per day (check-in at 12:00 and check-out at 1:00 p.m. the next day) ・Price: Varies depending on the number of people. Details are available on the website. ・Official website: https://shinichirou-sauna-shisetsu.com/ ・Contact information: Media inquiries reception phone: 080-7953-1199 info@shinichirou-sauna-shisetsu.com ・Operating company: Dawn Holdings LLC ■Inquiries regarding news releases Contact: 080-7953-1199  info@shinichirou-sauna-shisetsu.com If you have any inquiries, questions, requests, or requests regarding the content of this release, please feel free to contact us using the contact information above. You can also take pictures like the ones below. ・Interview with planners ・Guest interviews ・Experiences of interview staff ・Other locations, etc. ■Preliminary invitation for media personnel Advance invitations will be given to media personnel every day during November 2024. We do not charge any fees for photography or experiences, and we provide meals as well as a sauna. If you are interested in media, please contact us using the “Inquiries regarding news releases” section above. ■Finally, greetings… Thank you for reading SSS’s press release. Why do you think the facility was named SSS (Shinichiro Sauna Shisetsu)? ? I myself have visited various facilities with “cool names” and “cool branding,” but the gap between what I saw on the website and social media I checked in advance and the actual experience was lower than I expected. It’s because there were a lot of them. For example, I also thought of “Katsuura Seaside Sauna Villa.” However, we believed that this would lead to the direction of customer expectations and the pursuit of superficial value rather than essential value. As mentioned above, SSS was created by focusing on the ideal and dream experience that is essential to many saunas. A year ago, I would never have imagined digging a hole more than 100m just to bathe in underground natural water that I could drink. Although it is completely unclear whether we will be profitable as a business, we are proud that we have become a private sauna hotel that offers services like no other. I hope many people will try our sauna and be impressed by how good Taipa is, with the best cost performance in Japan. Lastly, as you might have guessed, the logo and the person (Yamamoto) look exactly like each other, and he has long been known as a bit of an eccentric person. At heart, he is a very serious and nice guy, so I’m looking forward to meeting him at SSS that day.
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