JTB Corporation Geotechnologies and JTB jointly develop people flow analysis tool “Trepot”

[JTB Corporation] Geotechnologies and JTB jointly develop people flow analysis tool “Trepot” ​
JTB Corporation Press release: June 24, 2025 GeoTechnologies and JTB jointly develop people flow analysis tool “Trepot” Aiming to create sustainable tourism regions, we will launch a people flow analysis service from October 1st.
Geotechnologies Inc. (Headquarters: Bunkyo-ku, Tokyo; CEO: Yatsururugi Yoichiro) and JTB Corporation (Headquarters: Shinagawa-ku, Tokyo; CEO: Yamakita Eijiro) have signed a business partnership agreement with the aim of co-creating sustainable tourism regions.
https://prcdn.freetls.fastly.net/release_image/31978/1376/31978-1376-06386741e4a5aedcd2d39897e20e7d83-1115×142.png The two companies have jointly developed a tool called “Trepot” that visualizes traffic congestion information and people flow, and will start the service on October 1st. Based on the analysis of the data obtained in the future, they will implement measures to support the tourism industry, such as providing support to local governments and tourism development organizations (DMOs) in developing effective promotion strategies. ●People flow analysis tool “Trepot” video: https://www.youtube.com/watch?v=arPeyAuyPW4
https://img.youtube.com/vi/arPeyAuyPW4/sddefault.jpg
https://www.youtube.com/watch?v=arPeyAuyPW4 ■Background of co-creation In recent years, inbound demand has continued to expand with a strong recovery, with the number of foreign visitors to Japan reaching a record high of over 36 million in 2024, and surpassing 3.9 million in April 2025, the first single-month record. *1, 2 Development as a tourism-based nation deepens international understanding of Japanese history and culture, while bringing benefits such as revitalizing the local economy and creating jobs. However, it also brings to light challenges facing tourist destinations, such as overtourism, labor shortages, and rising accommodation prices. Geotechnologies and JTB focused on traffic congestion in tourist destinations and thought they could contribute to easing and improving the situation. *1From the Japan National Tourism Organization website “Number of foreign visitors to Japan (December 2024 and annual estimates)” *2From the Japan National Tourism Organization website “Number of foreign visitors to Japan (April 2025 estimates)” GeoTechnologies’ people flow data is collected at high frequency, about every 10 seconds, and is characterized by its ability to determine the means of transportation, such as walking, cycling, and driving, and to grasp the congestion situation of people and cars with high accuracy. Advanced analysis combined with map data is already being used in fields such as trade area analysis and marketing support, and is expected to be applied to the tourism industry in the future. JTB is working to create a system that creates continuous “exchanges” for the sustainable development of tourist destinations, aiming to realize a “win-win-win” that benefits the region, tourists, and society. The two companies believed that by combining the assets and know-how they each possess, they could realize the concept of a “win-win-win,” and so they entered into a business partnership agreement and jointly developed the people flow analysis tool “Trepot.” Going forward, they will make proposals that will benefit all regions and people involved in tourism. ■About the people flow analysis tool “Trepot” The tool that the two companies are jointly developing this time is one that allows users to visually grasp past congestion conditions and also makes it possible to predict congestion based on statistics. The two companies will utilize the people flow analysis tool “Treport” to provide detailed analysis reports based on calculations of optimal travel times that take into account not only the shortest distance but also transit times. The plan is to initially offer the service to local governments and tourism development organizations (DMOs) where transportation issues are becoming apparent in tourist destinations. ■Major impacts of traffic congestion in tourist destinations ●Reduction in visitor satisfaction, impact on the lives of local residents, and serious safety issues ● Increasing travel time reduces tourism time, resulting in fewer opportunities for consumption in the region ● The influx of tourist vehicles onto residential roads disrupts the daily lives of residents (commuting to work, school, shopping, etc.) ● Delays in rescue and support activities due to obstruction of emergency vehicles (fire engines, ambulances, etc.) and official vehicles Due to recent changes in tourism demand and environmental considerations, a strategic approach to these issues is becoming increasingly important. This service supports decision-making based on objective data and advanced analysis, contributing to the realization of sustainable tourism region development. Treport will continue to develop with the aim of further enhancing its functions and expanding its services.
https://prcdn.freetls.fastly.net/release_image/31978/1376/31978-1376-e526dd25d2ac5409aaeb75f4a089a063-536×605.png ＜Display traffic statistics＞ ■Example of using the people flow analysis tool “Trepot” ・Visualization of traffic impacts during events It is possible to evaluate the impact on traffic at tourist spots and events such as fireworks festivals. By visually grasping traffic congestion and traffic volume, travel needs can be analyzed and people flow data can be used as important consideration for planning tourism policies, developing transportation infrastructure, and strengthening reception systems.
https://prcdn.freetls.fastly.net/release_image/31978/1376/31978-1376-2ed8e07cf340ac86b69c232042cac816-1260×522.png ＜Display of traffic congestion forecast based on statistics (left: weekdays / right: Sundays＞ ・Evaluation of the necessity and
effectiveness of transportation projects In Okinawa Prefecture, serious traffic congestion occurs due to tourists concentrating their rental cars in the Naha area. To address this issue, JTB is developing an express bus business to transport tourists to the northern area of ​​the prefecture, where about half of the tourists visit. In the future, the theme park “JUNGLIA OKINAWA” is scheduled to open on July 25th, and we have objectively evaluated based on actual data whether it is effective to set up a transportation hub in the northern area, where demand will increase further. In this way, this tool makes it possible to objectively evaluate whether a planned project will help solve current issues.
https://prcdn.freetls.fastly.net/release_image/31978/1376/31978-1376-c94a086bb36181ca608c6d7a98c26c95-1273×582.png ■Future Outlook Geotechnologies and JTB aim to contribute to the sustainable development of tourist destinations and problem solving by utilizing the people flow analysis tool “Trepot”, which they jointly developed. In the future, we will propose and support local
governments and tourism development organizations (DMOs) to develop more accurate promotion strategies and tourism policies based on traffic congestion and people flow analysis data, as well as to disperse travel by region and promote the use of public
transportation. ■Contact for general inquiries about this matter Geo Technologies Inc. Corporate Strategy Corporate Communications TEL: 03-6374-2583 ■Contact information for general customers JTB Area Solutions Division Email: dx_solution@jtb.com (9:30-17:30 *Closed 12/30-1/3 and on weekends and holidays) *This email was sent automatically, so please do not reply.