JTB Corporation Announces new course for “JTB Royal Road Ginza”

[JTB Corporation] “JTB Royal Road Ginza” new course announced ​
JTB Co., Ltd. Press release: November 20, 2024 “JTB Royal Road Ginza” new course announced “JTB Royal Road Ginza” new course announced ~ Strengthening value provision to customers as a luxury travel specialty store ~ JTB Co., Ltd.’s luxury travel specialty store “Royal Road Ginza” sells European travel that is popular among wealthy, senior, and middle-aged people through three brands: “Dream Holiday,” “JTB Grand Tour x Soulful Journey,” and “JTB Quartet.” We will announce a new course centered around this on Thursday, November 21st. The new course is designed to cater to the affluent generation and those seeking high-value-added travel, and is designed to take into account customers’ hobbies and preferences. Product page (URL): https://luxurytravel.jtb.co.jp/overseas-brands/
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-ed0508b8cb80c268857f019158de831d-471×324.jpg “The Newt” exterior
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-6888065a1932e80ef9962321995c30c7-491×328.jpg Rock of Cashel with Celtic cross
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-11352ebc1b9d65de6f7d5e04b3f000e2-346×405.jpg Vermeer’s “Girl with a Pearl Earring” [Background/Purpose of this project] The “bubble generation”, who are said to be sensitive to trends and have a high consumer appetite, are reaching retirement age, and the generation with extensive overseas travel experience is focusing on “what you can do” rather than “where you go” when traveling. There is a growing tendency to choose By delving into the hobbies and preferences of such customers and announcing new courses centered on Europe, which is popular among customers seeking cultural and historical experiences, we are able to flexibly respond to the detailed requests of our customers. Announcing the course. By taking full advantage of the strengths of “JTB Royal Road Ginza,” which handles product planning, sales, and tour services all at once, we create trips that incorporate customer feedback and create new experiences that will become future customers. We will continue to develop products that are supported by generations. [New course overview] ●Dream holiday: The “Dream Holiday” trip, prepared for those who want to enjoy a relaxing and luxurious trip, is set around departure dates during peak periods, and offers business class and first class travel at carefully selected hotels and restaurants. This is a high-quality journey made with the finest materials. The theme of the new course is “Wellness Retreat.” Enjoy a relaxing stay at a hotel while experiencing local culture and traditions and thinking about environmental sustainability. ・New course content (example) 1. 7 days in London and the beautiful mansion “The Newt” in the lush greenery of Somerset in the southwest of England Stay at The Newt, a hotel located in the countryside on a grand scale like a village. By staying at a hotel that is committed to local production for local consumption, you can fully enjoy food culture. Departure date: Saturday, April 26, 2025, Sunday, May 18, Saturday, August 9, 2025 Digital pamphlet: https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445068/#12 2. 8 days of Swiss holiday in Bern and Crans-Montana where you can encounter beautiful nature and rich culture Stayed at Six Senses Crans-Montana in Switzerland, an environmentally advanced country. You can experience our environmentally friendly architecture and sustainability initiatives by staying here. Departure date: Thursday, July 10, 2025, Thursday, August 7, 2025 Digital pamphlet:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445068/#8 ●JTB Grand Tour x Heartfelt Journey: “JTB Grand Tour x Heart-filled Journey” is a journey that offers reliable quality and satisfies the curiosity of adults, where tour guides welcome each and every one of up to 12 guests with hospitality. Masu. The new course is a journey that focuses on “Celtic culture,” said to be the origin of Europe, and “alcohol,” said to be the traditional culture of Europe, based on customer feedback. ・New course content (example) 1. “Celtic Road” 18 days from Brittany to Wales and Ireland Centered on the Celtic culture that gave birth to numerous legends and myths, we will not be traveling in “dots” by plane, but will be connected by “lines” similar to the “Celtic Road” by private bus and ship (strait ferry) to the Celtic culture. You can touch it. Departure date: Friday, July 11, 2025 Digital pamphlet:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445069/#10 2. 17 days of European wine celebration Starting with Oktoberfest, you will tour the sacred wine destinations of Barbaresco and Barolo in Italy, the Lavaux region of Switzerland, which is a world heritage site, and the Burgundy region of France, and enjoy authentic food culture such as apple brandy “Calvados” and Scotch whisky. . Departure date: Friday, September 19, 2025 Digital pamphlet:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445069/#12 ●JTB Quartet: JTB Quartet offers trips to see and learn more deeply than regular sightseeing tours under four themes: “Art Appreciation,” “Music Appreciation,” “Hiking,” and “Accompanied by Professional Instructors.” The new course allows you to thoroughly appreciate and experience content that is particularly popular with customers. This is a trip that covers a wide area and takes several days to experience in one tour, but is divided into three tours and completed by participating three times. ・New course content (example) 1. I want to meet Vermeer, 3-part series Focusing only on “Appreciation of Vermeer’s Paintings,” Part 1 travels from the Netherlands, the country of Vermeer’s birth, to various German cities, and then to Vienna. In Part 2, we visited museums in Ireland and the UK that we rarely have the opportunity to visit. In Part 3 (to be announced at a later date), you will be able to enjoy the authentic art culture of America. Departure date: “PART 1” May 22, 2025 (Thursday), October 2 (Thursday), “PART 2” July 16 (Wednesday), September 10 (Wednesday) Digital pamphlet:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_RRG_4445072/#18 2. A 3-part series that covers the entire Camino de Santiago This tour covers more than 800km of the Camino de Santiago in northern Spain, one of the three most sacred Christian sites. In all series, you will be accompanied by a companion vehicle during the pilgrimage, and you can enjoy both comfort and the fullness of the culture as you can travel in the companion vehicle along the way. Departure date: “1st” May 20th (Tuesday), 2025 (Tuesday), October 14th (Tuesday), “2nd” and “3rd” will be announced at a later date Digital pamphlet:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_RRG_4445072/#12 [Summary of the first half of 2025 for 3 brands] ・Release date: November 21, 2024 (Thursday) 11:00 (Dream Holiday, JTB Quartet), 14:00 (JTB Grand Tour x Heartfelt Journey) ・Reservation method: Royal Road Ginza product store or website ・Digital pamphlet “Dream holiday”:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445068/#1 “JTB Grand Tour x Heartwarming Journey”:
https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_rrg_4445069/#1 “JTB Quartet”: https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2025_RRG_4445072/#1
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-f91fc3b142cdbc72693b77ad5ee2e04e-508×721.png Dream holiday
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-6edd150abb7f5d7b45b07d3d75a4cd93-595×842.png JTB Grand Tour x Heartwarming Journey
https://prcdn.freetls.fastly.net/release_image/31978/1275/31978-1275-3006efb02474ac5306cbef9df37c37e0-659×928.jpg JTB Quartet