[JTB Corporation] “Sunrise Tour Premier” is born from “Sunrise Tour”, a tour brand for foreign tourists visiting Japan!
JTB Co., Ltd. Press release: November 19, 2024 “Sunrise Tour Premier” is born from “Sunrise Tour”, a tour brand for foreign tourists visiting Japan! ～”Go by helicopter! Mt. Fuji and Tokyo sightseeing private tour” released～ JTB Global Marketing & Travel Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and President and Executive Officer: Tsuneo Ishida, hereinafter referred to as JTBGMT), which specializes in inbound (visiting) travel in the JTB Group, is a package travel company for foreign tourists visiting Japan. As a sister brand to SUNRISE TOURS *1, we will launch a new tour brand “SUNRISE TOURS Premier” aimed at the Affluent market *2. As a commemorative product for the brand’s launch, we will start selling a product that allows you to tour Mt. Fuji and the Tokyo sky by helicopter from November 19th (Tuesday). *1 “Sunrise Tour” is a registered trademark of JTB. *2 Affluent class: A class with net financial assets that is second only to the wealthy.
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https://prcdn.freetls.fastly.net/release_image/31978/1274/31978-1274-41a4f0380364897f0054b2be6abbaafc-1041×742.png ■Background of launching new tour brand Sunrise Tour, which celebrated its 60th anniversary in 2024, has been developing products for a wide range of foreign tourists visiting Japan. Recently, the tourist market to Japan is at a turning point, and what customers are looking for in tours is shifting from “quantity” to “quality.” At Sunrise Tour, we aim to develop new products at this turning point, and while researching the behavioral characteristics of the target group and important points in an internal cross-department product development project, we are specializing in high value-added experiences for the next 10 years. We have decided to launch “Sunrise Tour Premier” as a new tour brand with a product lineup that is aimed at the affluent segment. At Sunrise Tour Premier, we aim to attract tourists to the region by discovering and refining attractive, high-value-added content in the region, while also contributing to the expansion of new inbound tourism markets and the revitalization of the local economy. ■Concept “MOMENTS -LIKE NO OTHER-” We provide high-value-added experiences in pursuit of authenticity for the affluent segment who seek premium experiences. We provide our customers with special experiences they can’t find anywhere else and create moments that will stay with them for a lifetime. ■Thoughts put into the logo With the idea of ”SUNRISE TOURS Premier,” which provides special and rare experiences gained from Japanese culture, history, nature, customs, and interaction with the people living there, “Food” was expressed in the form of the logo. The shape of the solar eclipse represents a “circle” of exchange, and by drawing it in calligraphy that evokes a sense of Japan, it conveys the wish for global “harmony” to be born. ■Brand launch commemorative products To commemorate the launch of Sunrise Tour Premier, we will start selling private helicopter tours. 1. Experience Mt. Fuji on an 80-minute journey in the sky Sunrise Tour’s best-selling product, the Fuji-Hakone day tour departing from and arriving in Tokyo, takes approximately 12 hours (including travel by bus and Shinkansen). On the other hand, this tour allows you to enjoy Mt. Fuji sightseeing in about 80 minutes from Tokyo, and provides the best view of Mt. Fuji even in a limited time for customers who come to Japan with the primary purpose of seeing Mt. Fuji, the symbol of Japan. The feature is that you can enjoy it. The private helicopter tour will be the first project in the history of Sunrise Tours.
https://prcdn.freetls.fastly.net/release_image/31978/1274/31978-1274-4216ba5eef77dfbc68a9109c31ccfb67-3264×2448.jpg *The image is for illustrative purposes only. 2. The best plan for “travel x special occasions” The main use of helicopters in Japan by foreign tourists visiting Japan is for business purposes, where they need to travel between bases in a short amount of time. This time, in order to create new usage opportunities, we have planned a sightseeing usage plan for private scenes. For special anniversaries such as birthdays, proposals, and wedding anniversaries, you can create memories that will last a lifetime with this premier experience. Image
URL: https://prcdn.freetls.fastly.net/release_image/31978/1274/31978-1274-735785096ca34713a0e70719786572e1-640×480.jpg *The image is for illustrative purposes only.
https://prcdn.freetls.fastly.net/release_image/31978/1274/31978-1274-2fb60d0faaa9d26972c2483b666fc1c6-996×188.png ■How to make a reservation General customers [Sunrise Tour Premier Page] https://www.sunrise-tours.jp/en/sunrisetourspremier *Links to the general customer reservation site. Domestic and international Travel agency Dedicated reservation site (product information) https://www.jtbgmt.com/en/g-web/tourIndex_2025/ Domestic hotels Please call the Sunrise Tour Call Center (03-6743-1597). ■Future outlook As a leading company for inbound visitors to Japan, JTBGMT will continue to promote new initiatives to provide solutions to market issues. Starting with the launch of the private helicopter tour, Sunrise Tour Premier will expand its range of private high-value-added experience products that explore attractive local content, providing special experience opportunities to customers around the world. , we will continue to work on creating further interaction and excitement. ■Sunrise tour overview Sunrise Tour is Japan’s first tour for foreign tourists visiting Japan, having welcomed more than 8 million foreign tourists since its launch in 1964. It is a package tour brand. Image
URL: https://prcdn.freetls.fastly.net/release_image/31978/1274/31978-1274-762d6641ca784a740e09b17013ee5cf0-401×112.png *1 “Sunrise Tour” is a registered trademark of JTB. *2 The “affluent class” is said to refer to the next class after the wealthy class based on household net financial assets. ■Inquiries from general customers JTB Global Marketing & Travel Experience Supply Department E-mail: hq_sunrise_dial@gmt.jtb.jp
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