Japan’s best illumination street *1 is born! 1 million balls of KEYAKI LIGHT PARADE by FeStA LuCe

Japan’s best illumination street*1 is born! 1 million balls of KEYAKI LIGHT PARADE by FeStA LuCe ​ Wakayama Keyaki Boulevard Illumination Executive Committee Press release: November 25, 2024 Japan’s best illumination street *1 is born! 1 million balls of KEYAKI LIGHT PARADE by FeStA LuCe A lighting ceremony was held on Keyaki Boulevard, a pedestrian paradise. Illumination street surrounded by 1 million lights is crowded
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-46858ceb89a6f410fc7159d16e3606f2-2000×1334.jpg The Wakayama Keyaki Boulevard Illumination Executive Committee (executive committee chairperson: Ryosuke Furusawa) will be holding “KEYAKI LIGHT PARADE by FeStA LuCe,” which will decorate approximately 2 km of Keyaki Boulevard from JR Wakayama Station to the west with illuminations on November 23, 2024 ( Held from Saturday/Holiday). The number of LED lights has increased by 250,000 from last year’s 750,000 to 1 million, and the number of illuminated trees has been scaled up from 278 last year to 351, creating Japan’s number one illumination street (*1). (*1) The number of LED bulbs that will be installed continuously on general national highways, prefectural roads, and municipal roads, as determined by the Wakayama Keyaki Boulevard Illumination Executive Committee in November 2024. [Reference] Omotesando Fendi Illumination 2024: Approximately 900,000 bulbs ( https://illumi.walkerplus.com/detail/ar0313e17465/data.html ) Marunouchi Illumination 2024: Approximately 820,000 bulbs Keyakizaka Illumination: Approximately 800,000 bulbs Midosuji Illumination 2024: Approximately 860,000 bulbs (
https://rurubu.jp/andmore/spot/20003370 ) 2024 SENDAI Pageant of Light: Approximately 450,000 balls (
https://illumi.walkerplus.com/detail/ar0204e17355/ ) On the first day of the event, November 23, 2024 (Saturday/Holiday), a section of Keyaki Boulevard will be turned into a pedestrian paradise from 16:00 to 20:00, and the opening ceremony and lighting ceremony will be held from 17:30 on a special stage on Keyaki Boulevard. The event was held and was crowded with many people.
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-09bc1f97c7d27cb90d83a0c5a25d9470-2000×1334.jpg The moment of lighting
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-1770054bf760346b87e8bb095c9b4245-2000×1262.jpg From left: Yumi Hayashi (Member of the House of Representatives), Yasuto Okoshi (Vice Chairperson, President and Representative Director of TV Wakayama Co., Ltd.), Keyaki Light Parade Ambassador, Ryosuke Furusawa (Executive Committee Chairperson, Takasho Digitec Co., Ltd.) (Representative Director and President), Masahiro Obana (Special Advisor/Mayor of Wakayama), Hiroshi Shimo (Vice Governor of Wakayama Prefecture), Daichi Yamamoto (Member of the House of Representatives), Naoko Tanbe (Chairman of the Wakayama City Council) (Titles omitted)
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-fba769dcde83381a0b0e369cbd925758-2000×1333.jpg The unveiling of the original song “LIGHT PARADE” and the Keyaki dance parade.
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-f871a97eaacfeb55999c2b62a0afae6e-2000×1333.jpg 60 people, mainly children, participated and practiced a lot. Image
URL: https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-925c6161da6d3ecb4229fc65d7f9f0c8-2000×1333.jpg BLITZ AND SQUASH BRASS BAND. They paraded along Keyaki Boulevard, a pedestrian paradise, while playing music.
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-a181a0d6e8a5468fe0a0d04b6956844e-2000×1333.jpg “Illumination Bus” in collaboration with Wakayama Bus Co., Ltd. Wakayama City’s main street sparkles with a million illuminations, the sidewalks and nearby shops are filled with people, and everyone, young and old, smiles and walks as if in a parade. The illuminations become an opportunity for people to be proud of their city, and each year they scale up the event by involving everyone in the city, developing it into a new tradition that Wakayama can be proud of. Various events are held simultaneously around Keyaki Odori Street On November 23rd, various events were held around Keyaki Boulevard, and the Keyaki Light Parade brought excitement to Wakayama City at night. ■Concurrent events ・Castle Square Night Marche (Wakayama City Castle Square) ・Ichihorikawa Night Market (Kyobashi Water Park) ・JR Wakayama Station Night Market (Wakayama Station Shopping District) ・Wakayama Night Market (Misono Shopping District)
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-293c2efddd2e5759824cf9809fdfad0d-2000×1333.jpg Let’s enjoy the city at night! Let’s go night out! 100 restaurants support project around Keyaki Street Continuing from last year, we are looking for people to join us in creating a “brighter Wakayama” with the aim of opening 100 restaurants this year, mainly restaurants around Keyaki Odori. We will enliven Wakayama in a variety of ways, including posting posters, distributing flyers, and holding the digital stamp rally “Keyaki Stamp Parade” that will be held during the Keyaki Light Parade. Keyaki Light Parade participating stores have stickers that say “Let’s Night Out!”
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https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-c914cde96e90087349c792f70368a14f-1024×768.jpg Various initiatives to brighten Wakayama 1.KEYAKI LIGHT PARADE made by everyone! Crowdfunding We want to increase the number of people who have the desire to “make Wakayama even a little more exciting!” or “even though they live outside of Wakayama prefecture, we want to make Wakayama an exciting city!” I want to create a project together. As a means to achieve this goal, we will launch crowdfunding in October 2024. We have prepared a variety of return gifts for our supporters, including goods created in collaboration with
manufacturing companies in Wakayama Prefecture, to make walking down the illuminated Takeyaki Boulevard even more enjoyable. →Click here for details
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-a498601b100213dcab92fd2da3da6433-1667×1111.jpg 2. Keyaki Light Parade 2024 Town Development Training Program “Light up! will change the night time economy” In order to create an economic effect in Wakayama by creating a movement called “Let’s go out at night!” Through this training program, you will have the opportunity to practice a fun and interesting night out. Approximately 10 companies will participate in the first (fieldwork) October 31st, second (talk event) November 29th, and third (NIGHT OUT event) scheduled for January 2025.
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-08027e2e3be98f1f5f66863514226515-1920×1440.jpg 3. Kiyo Bank collaborates with Osaka University of Arts. Create a poster with the theme of Keyaki Light Parade Since October 2020, Kiyo Bank has been implementing an industry-academia collaboration project with Osaka University of Arts to utilize students’ design skills and ideas for regional revitalization. As an in-class assignment in the Department of Design, we solicited designs from students for the cover illustrations of our bank’s in-house magazine and digital signage images for LOCALIST stores that express “co-creation of value with the local community,” and the best work was selected. Masu. As part of this effort, we are planning to create and display posters with the theme of the Keyaki Light Parade this year. 4. Cooperation with nearby events Various events held around Keyaki Boulevard will be posted on the Keyaki Light Parade website and SNS. Illumination implementation summary Implementation period 2024.11.23 (Sat) – 2025.2.28 (Fri) / 98 days Implementation time 17:00-23:00 ​ Roadway = installed on all trees/white illumination Sidewalk = installed on all
trees/bulb-colored illumination (in 2023, installed at approximately 1 in 3 intervals) The upper part of both trees is interwoven with flash illuminations. The scale has been scaled up to 1 million lights illuminating 351 roadside trees along the approximately 2km road and sidewalks from JR Wakayama Station to in front of Wakayama City Hall. (First year/2023: Approximately 750,000 bulbs on approximately 278 street trees) We are grateful for the cooperation and support of many people in 2024 We support and cooperate with over 140 companies and organizations from inside and outside of Wakayama who are interested in and involved in KEYAKI LIGHT PARADE, including Diamond partners’ outdoor shop Orange, Adventure World, Oomiya Co., Ltd., Nawa Construction Co., Ltd., and Wakayama Toyota Motor Corporation. I have received it. Make the impossible possible and be energetic! “Light UP!” Light UP not only means “to turn on a light,” but also “Light you up! = to illuminate you,” “Light me up! = To illuminate myself,” and “Light up.” Wakayama!=Illuminates Wakayama.The idea of ​​this project is to use Keyaki Avenue of Light as an opportunity to create an exciting city for everyone in Wakayama, as well as the important people next to us and our customers. myself The Keyaki Light Parade is a project to brighten up Wakayama with the cooperation of Wakayama City, businesses and stores related to Wakayama, and volunteers from the prefecture. /td>
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-a987914abc3d8fd2f733271a09680d23-2000×625.jpg Wakayama Keyaki Boulevard Illumination Executive Committee
Organizational Structure ■Sponsor Wakayama Keyaki Boulevard
Illumination Executive Committee (TV Wakayama Co., Ltd., Takasho Digitec Co., Ltd.) Executive Committee Chairman: Ryosuke Furusawa (President, Takasho Digitec Co., Ltd.) Vice-chairman: Yasuomi Okoshi (President, Television Wakayama Inc.) ■Cooperation Wakayama City ■Sponsorship Wakayama Prefecture ■Secretariat Wakayama Keyaki Boulevard Illumination Executive Committee Secretariat (TV Wakayama) ■Advisor Special Advisor: Masahiro Obana (Mayor of Wakayama) Advisor: Shuhei Kishimoto (Governor of Wakayama Prefecture), Yoshiaki Yooka (Kisen Furusato Souken) Noriko Nishihira (Wakayama Shinjokamachi DMC General Incorporated Association), Nobuo Takaoka (President and CEO of Takasho Co., Ltd.) Yasufumi Kashihara (Advisor, TV Wakayama Co., Ltd.) ■Planning and production Festa Luce Executive Committee KEYAKI LIGHT PARADE event overview
https://prcdn.freetls.fastly.net/release_image/127459/7/127459-7-2b69752f644c0d8e497420a9cc7289ab-1000×1000.jpg Name: KEYAKI LIGHT PARADE Keyaki Light Parade Event period: November 23, 2024 (Saturday/Holiday) to February 28, 2025 (Friday), 98 days in total Location: Keyaki Boulevard (JR Wakayama Station – Wakayama Castle) Official web: https://keyaki-light-parade.jp/ Instagram account @keyaki_light_parade Sponsored by: Wakayama Keyaki Boulevard Illumination Executive Committee Cooperation: Wakayama City Sponsored by: Wakayama Prefecture