JAL JAL and Setouchi Village Co., Ltd. enter into a business partnership

[JAL] JAL and Setouchi Village Co., Ltd. enter into business partnership ​
JAL Press release: November 29, 2024 JAL and Setouchi Village Co., Ltd. enter into a business partnership ~Building a new way of interacting with the region and companies and creating “relationships and connections”~ November 29, 2024 JAL has entered into a business partnership agreement with Setouchi Village Co., Ltd. (Headquarters: Mitoyo City, Kagawa Prefecture,
Representative Director: Hima Furuta, hereinafter referred to as “Setouchi Village”) to realize sustainable regional revitalization. Through business alliances, we will take on the challenge of creating a system that connects with local communities in new ways, creating long-term relationships and connections with local communities, and by applying the learning and know-how gained through this initiative, we will strive to create sustainable relationships across Japan. We aim to realize regional revitalization. The JAL Group positions ESG strategies as the top strategy in the rolling plan of its medium-term management plan, and by creating “relationships and connections through mobility,” we will create both social and economic value and increase corporate value. It shows the value creation story of improving the company’s performance. Under this business alliance, we will continue to contribute to sustainable regional revitalization.
https://prcdn.freetls.fastly.net/release_image/30684/1145/30684-1145-ba5409933ad5a3f504ee8bb727b2eab9-769×286.jpg ■Background of this partnership Mitoyo City in Kagawa Prefecture is aiming to prevent the boom in sky mirror photos taken at
Chichibugahama Beach, also known as “Japan’s Uyuni Salt Flat”, from ending as a temporary thing, and to promote sustainable tourism through infrastructure development through public-private
collaboration. Setouchi Village has been playing a central role in these advanced efforts to revitalize the region, such as winning the Hometown Development Award from the Ministry of Internal Affairs and Communications in recognition of the initiatives that have led to this (*). JAL has been paying attention to initiatives in the Mitoyo region and providing opportunities for interaction, which led to this business alliance. (*) Mitoyo City, Kagawa Prefecture HP:
https://www.city.mitoyo.lg.jp/hotnews_old/hot06/hot2402/12497.html ■Specific cooperation matters in this partnership JAL and Setouchi Village aim to realize sustainable regional development by discovering and utilizing local resources in the Mitoyo region, building a regional brand, revitalizing the local economy and local community by promoting bi-regional residence, and expanding the related population. We will work on the following. In doing so, JAL will collaborate with the people of the Mitoyo region to enter local business and take on the challenge of creating a system that connects with the region in a new way. Please look forward to our future efforts. [Setouchi Village] Sharing knowledge and technology related to discovering regional attractions and promoting regional innovation [JAL] Planning and support for sending customers to the Mitoyo area, and consideration of product creation Example) • Collaboration with “Tabi Academy,” a travel and learning program that creates relationships and connections through learning in the community • We support the introduction of international standards for sustainable tourism by GSTC(R) (Global Sustainable Tourism Council), for which JAL has certification, and promote sustainable tourism that will lead to attracting inbound tourists. More