Intersect conducts “Survey on travel to Japan d uring the Spring Festival in 2025”

Intersect conducts “Survey on travel to Japan during the Spring Festival in 2025” ​
Intersect Communications Co., Ltd. Press release: January 17, 2025 Intersect conducts “Survey on travel to Japan during the Spring Festival in 2025” ~ Hokkaido, where you can enjoy snowy scenery and skiing, is the most popular prefecture for traveling to Japan this Spring Festival! Overwhelmingly popular with nearly 70% of people saying they plan to visit.
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-41e4f21b3210d220ba2650a83a96053a-1792×1024.png Survey on travel to Japan during the Spring Festival in 2025 Intersect Communications Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo,
Representative Director and President: Yufeng Tan, hereafter As inbound tourism from China recovers, we will explore the latest trends regarding travel to Japan during the Spring Festival (January 28, 2025 – February 4, 2025) ahead of the Spring Festival, which is the Chinese New Year. In order to do so, we conducted a “survey regarding travel to Japan during the Spring Festival in 2025” targeting people living in China. In this news release, we will announce the results of that investigation. This survey was conducted between December 6, 2024 and December 13, 2024, targeting people living in China (effective sample size: 6,383 people) using the survey function on the messenger app “WeChat” provided by Tencent. Implemented. ・Japan is the most popular destination for Chinese residents planning to travel abroad during the Spring Festival in 2025 ・The most popular prefecture for Chinese residents planning to visit Japan during the Chinese New Year period, where you can enjoy snowy scenery and skiing Hokkaido! Almost 70% of people said they were planning to visit, making it overwhelmingly popular Kansai area (Osaka, Kyoto, Nara prefectures) is also popular Ÿ・About 40% of people answered “couple” when asked who they would travel to Japan with Ÿ・More than 70% of people plan to stay in Japan for 3 to 5 nights. Also, 1 in 4 people plans to stay for a long period of “1 week (6 nights) or more” Ÿ・The most popular accommodation type is the traditional Japanese-style hot spring inn. More than 40% support traditional Japanese accommodation Ÿ・Whether or not it is an “inclusive trip” for residents of China depends Important points when planning your trip Ÿ This time, 6,383 people (male: 2,700 people, 3,683 women). By age group, 61 people were under 18 years old, 1,764 people were between 18 and 24 years old, 2,017 people were between 25 and 30 years old, 1,716 people were between 31 and 40 years old, 597 people were between 41 and 50 years old, and 597 people were between 51 and 60 years old. 159 people, 69 of whom are 61 years old or older. ■“Are you planning to travel abroad during the 2025 Chinese New Year period (January 28th to February 4th)? ” (Number of respondents: 6,383, single answer)
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-9a2451a62f4b6bbede5935838d906f99-561×386.png Are you planning to travel abroad during the 2025 Chinese New Year period (January 28th to February 4th)? Approximately two-thirds of the total respondents, 65.2%, said they have plans to travel abroad during the 2025 Chinese New Year period (January 28th to February 4th). (4,162 people). ■“If you were planning to travel abroad, which country would you go to?” (Number of respondents: 4,162, single answer) Image
URL: https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-72f9a391ab10558c777da2664e777c69-650×466.png If you are planning to travel abroad, which country would you like to go to Of these, 24.3% (1,013 people) of all respondents selected Japan as their overseas travel destination, making it the most popular answer. This was followed by “Southeast Asia” in second place with 22.3% (930 people), and “South Korea” in third place with 17.2% (714 people). The “Asia region”, which includes Japan, Southeast Asia, and South Korea, is highly popular with 63.8% (2,657 people) of the total. Outside of Asia, 10.3% (428 people) answered “Europe” and 10.1% (420 people) answered “Australia”. ■“Which region in Japan do you plan to visit during the Spring Festival in 2025?” (Number of respondents: 1,013 people who answered that they were planning to visit Japan during the Spring Festival *The following questions are the same, up to 5 multiple answers)
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-e5b6212760fdfa0c69e8e4f9b62d07ab-768×394.png Which regions in Japan do you plan to visit during the Spring Festival in 2025? When asked about the region (prefecture) they plan to visit, nearly 70% (68.6% (695 people)) chose Hokkaido, where you can enjoy beautiful snowy scenery and skiing, an overwhelming result. It became. In recent years, the number of tourists who enjoy activities while traveling has increased, and Hokkaido has become very popular as it is possible to enjoy winter sports such as skiing, which is also popular in China, partly because the Spring Festival period is in the winter. Many respondents also cited “snow viewing” and “hot springs” as reasons for choosing Hokkaido. The second most popular destination was Tokyo, with 46.2% (468 people) planning to visit. The third place was “Osaka” with a large difference from the fourth place “Kyoto” with 26.9% (272 people). Many people cited “USJ (Universal Studios Japan)” as the reason for their visit, and it seems to be one of the reasons for visiting Kansai. “Kyoto” came in 4th place with 16.1% (163 people), followed by “Nara” in 5th place with 11.4% (115 people). The deer in Nara Park have become a hot topic on social media, making it a popular spot. The Kansai area (Osaka, Kyoto, and Nara prefectures) has a total of 54.3% (550 people), making it more popular than Tokyo. ■“Who would you like to travel to Japan with?” (Number of respondents: 1,013, single answer)
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-3c71cad7ac621cd1dadb476721ad4056-708×449.png Who would you like to travel to Japan with? When asked who they would travel to Japan with, 38.3% (388 people) answered “couples”, the most common answer. Next, 24.2% (245 people) said “classmates, friends, etc.”, 13.8% (140 people) said “family members of multiple
generations, including three generations,” and 11.4% (115 people) answered “1 person.” ) was. Of the respondents to this survey, 60.2% (3,842 people) were under the age of 30, which suggests that more respondents were lovers or friends than family members. ■“How many nights do you plan to stay in Japan during the Chinese New Year?” (Number of respondents: 1,013, single answer)
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-943930d6561afc049d45ed0e3342b3ef-768×388.png How many nights do you plan to stay in Japan during the Chinese New Year? The most common answer for the length of stay in Japan during the Chinese New Year was “5 nights” (27.5% (279 people)), but 22.3% (226 people) said “4 nights” and “3 nights”. The number of people who responded was 21.7% (220 people), and more than 70% (71.5%, 725 people) of the total were planning to stay for 3 to 5 nights. Additionally, it was found that one in four people (24.7%, 250 people) were planning a long-term stay of “one week (six nights) or more.” ■“If you were to travel to Japan, what type of accommodation would you like to stay in?” (Number of respondents: 1,013, single answer) Image
URL: https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-eb4cca38be701c53bf439a51781f6f40-708×413.png If you travel to Japan, what type of accommodation would you like to stay in? When it comes to accommodations to stay during a trip to Japan, the most popular option was a traditional Japanese-style hot spring inn, accounting for nearly half of the respondents at 44.5% (451 people). This was followed by “minpaku” (22.0%, 223 people) and “business hotel” (16.9%, 171 people). It seems like there are a lot of things. ■“Are there any things you keep in mind when planning a trip?” (Number of respondents: 1,013, multiple answers)
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-df4eca9cfe5cb3542535ae766b9bb41c-945×420.png Is there anything you keep in mind when planning your trip? When planning a trip to Japan, I am conscious of whether it is likely to be an inclusive trip that everyone can enjoy comfortably and with peace of mind, including foreign tourists visiting Japan with diverse dietary and cultural customs. 78.5% (795 people) answered this, which was the most common answer, indicating that it is an important point when planning a trip. Also, “Are you able to utilize
digital/technology (when traveling, making payments, making
reservations, ordering at restaurants, etc.)?” (47.5%, 481 people) and “Are you experiencing overtourism?” (43.2%, 438 people). The results were over 40% for each.
https://prcdn.freetls.fastly.net/release_image/32118/127/32118-127-e738eeda24c9d684eec5347939b8d638-217×291.jpg Masahiro Shimokawa ■Explanation by our company staff Overseas Advertising Promotion Group Visit Japan Promotion Planning Office Deputy Manager Osaka Branch Acting Branch Manager Masahiro Shimokawa This survey revealed that, due to seasonal factors, an overwhelming number of Chinese residents plan to visit Hokkaido during the long Chinese New Year holidays. This is probably due to the fact that in addition to winter sports such as skiing, which have become popular in China in recent years, people can also enjoy snow viewing and hot springs. In addition, although tourists from China still have the image of buying things on a large scale, we found that not only Tokyo but also the Kansai area is becoming more popular. “Kyoto” is a standard tourist destination, but many people are planning to visit the Kansai area during the Spring Festival in 2025, such as “Osaka” where “USJ” is popular, and the deer in Nara Park that has become a hot topic on SNS. I am planning a visit. Looking at the number of days they plan to stay in Japan, more than 70% of them stay for 3 to 5 nights, but one in four people plan to stay for a week (six nights or more). , it can be seen that they visit multiple areas within Japan. Traditional Japanese-style hot spring inns are also very popular as lodging options, and many tourists seem to be looking forward to a “Japanese-style” experience. ■ Regarding citation and reprint of part and full text of this research ・As long as the posting method or medium is not in violation of public order and morals, you may freely post without prior or subsequent consent from our company. ・In addition to media outlets, you can also cite seminars and service introduction materials from other companies in the same industry. ・When quoting or reprinting, please clearly indicate the source by writing “Source/Intersect Communications, Inc.” or a similar description. – You are free to recreate graphs based on the published content, but please be careful not to use citations that could lead to misinterpretation of the results as being different from the actual results. ・Representatives can provide comments and support interviews for news organizations. ・If you have any other requests, please feel free to contact us using the contact information at the end of this article. ■Company Profile Trade name: Intersect Communications Co., Ltd. Representative: Representative Director and President Tan Yufeng Address: 2F, B M Building, 3-1 Kanda Ogawamachi, Chiyoda-ku, Tokyo 101-0052 Established: November 2000 Business content: Overseas promotion and inbound (attracting visitors to Japan) support mainly in mainland China and Taiwan, Cross-border EC for China, affiliate management agency, affiliate site patrol, System development etc. Capital: 98.56 million yen URL :https://www.intasect.com/ We are an overseas promotion system development company established in 2000, mainly in Japan, China and Taiwan, and are engaged in a wide range of businesses as shown below. QR payment solution “IntaPay” and SI service/ERP business that supports both Japan and overseas. For Japan, we offer affiliate advertising management and site patrol, POS-linked CRM analysis and BI tools, BPM, electronic contracts, unmanned AI stores, and mobile ordering service “eateat.” For overseas markets, we will promote measures to attract visitors to Japan, promote excursions during travel, Baidu advertising, SNS, overseas digital advertising such as influencers in Japan and overseas, WeChat mini program development, and expansion of overseas sales channels. In addition, in the production area, we are currently developing a wide range of businesses using DX technology both domestically and internationally, including multilingual web/video/poster/explanatory POP production, “Passton” correction, sharing, and instruction tool, and live streaming. As of 2024, the group has over 10 locations in Japan and mainland China, and approximately 1,000 employees. [Inquiries regarding this matter] Intersect Communications Co., Ltd. Tokyo Head Office Overseas Advertising Promotion Group Telephone: 03-3233-3527 (Business hours: Weekdays 9:00-18:00) Contact us: https://www.intasect.com/contact/