Inbound shopping support app Payke begins first demonstration experiment with 7-Eleven Japan

Inbound shopping support app Payke begins first demonstration experiment with 7-Eleven Japan ​
Payke Press release: April 28, 2025 Inbound shopping support app Payke begins first demonstration experiment with 7-Eleven Japan Elucidating the reality of the inbound market and pursuing further business opportunities Payke Co., Ltd. (Headquarters: Naha City, Okinawa Prefecture, Representative Director and CEO: Keisuke Furuta) will collaborate with 7-Eleven Japan (hereinafter referred to as “7-Eleven”), one of Japan’s largest convenience store chains, to begin a demonstration experiment with the aim of elucidating inbound consumption behavior and promoting store visits. This initiative aims to provide new value in the inbound market by understanding the actual situation of shopping that is not eligible for tax exemption, based on the multilingual support of 7-Eleven’s original products.
https://prcdn.freetls.fastly.net/release_image/22289/44/22289-44-278a51cd32abbd270139aa6e8c494a4f-1920×1080.jpg Background and significance According to the Japan National Tourism Organization (JNTO), the number of foreign visitors to Japan in 2024 reached 36.87 million people, and their spending reached a record high of 8.1395 trillion yen. However, purchasing data remains largely opaque, making it difficult to grasp the actual situation. Through this demonstration experiment, we will approach this issue and contribute to the promotion of DX in the entire retail industry, including 7-Eleven. This initiative is part of the SEVEN-ELEVEN JAPAN INNOVATION PROGRAM 2024, a co-creation program sponsored by
Seven-Eleven. We aim to provide a safe and convenient shopping experience for inbound customers, allowing them to enjoy Japanese culture and products. About the demonstration experiment In this demonstration experiment, we aim to clarify the actual state of purchasing behavior, encourage inbound customers to visit our stores, and improve customer satisfaction through the following initiatives. 1. Seven-Eleven’s original fresh food and PB products available in multiple languages We will create an environment where inbound customers can easily check product information. Up until now, there have been cases in which specific product information has not been conveyed properly due to language barriers, but with this initiative, we aim to create an environment where inbound customers can not only easily access the information they need, but also enjoy shopping with peace of mind. 2. Acquisition and analysis of scan data Understand purchasing behavior trends based on attribute data such as
nationality, age, and gender. Utilize product scan data to understand what products inbound customers are looking for in real time. We will verify whether it can be utilized in store operations such as optimizing product assortments. 3. Sending customers to 7-Eleven stores By approaching users from the journey stage, Payke’s app guides inbound customers to 7-Eleven stores and promotes purchasing behavior. Payke’s strengths Payke will leverage the approximately 27 million product scan data it has accumulated to date to demonstrate its leadership in the inbound market. Payke’s strengths include the following: • Real-time performance: Payke’s product scan data can be provided in real time. Supports quick decision making. • Detailed behavioral data: In addition to attribute data such as nationality, age, and gender, you can also understand when, which stores, and which products a customer picks up. • High usage rate: Approximately 5% of all inbound customers use the Payke app. Approximately 10% of visitors to Japan from South Korea and Taiwan use this service, and the number is currently increasing. • Tabi-mae Reach: 90% of users download the app before visiting Japan, and a major feature is that it can be effectively reached from the travel-mae stage. What is the app “Payke” that inbound customers use once every second in Japan? This app allows you to display all information about a product in 7 languages ​​just by scanning the barcode on the product package. Unlike a simple translation app, by having product-related information in your own database, you can convey information that can be helpful when purchasing a product, such as the appeal of the product that cannot be shown on the package, reviews/ratings from other users, etc. In addition, we provide support such as coupons that allow you to shop at great deals, making your trip to Japan convenient and economical. Supported languages: 7 languages ​​/ Traditional Chinese, Simplified Chinese, Korean, Thai, Vietnamese, English, Japanese
https://prcdn.freetls.fastly.net/release_image/22289/44/22289-44-69a2765f383f044417f57430daf05865-1920×1080.png [Company Profile] ■Payke Co., Ltd. Head Office: 2-5-16 Makahi, Naha City, Okinawa Prefecture Representative: Keisuke Furuta,
Representative Director and CEO Established: November 2014 Capital: 100 million yen URL: https://payke.co.jp/ Overview: We operate Payke, an app for foreign visitors to Japan that displays all information about a product in 7 languages ​​just by scanning the barcode on the product package with your smartphone. Currently, we have product data for approximately 680,000 items in seven languages, covering approximately 90%*1 of the products that visitors to Japan pick up. Since its launch in 2015, it has been used by more than 5 million people*2, mainly in Asia, and has been used by more than 1,200 companies and organizations, including advertising and data provision. Furthermore, we have introduced Payke tablets to major retail chains in Japan, providing convenience to many foreign visitors to Japan. *1 Our results (2024) Percentage of products that had product information based on the number of times they were scanned in Japan using the Payke app as the denominator *2 Users including API providers etc.