[Iide Town, Yamagata Prefecture] Regarding implementation of sounding-type market research such as “Hotel Forest Iide”
Iide Town Press release: November 19, 2024 [Iide Town, Yamagata Prefecture] Regarding implementation of sounding-type market research such as “Hotel Forest Iide” We will carry out soundings for the utilization of the closed hotel “Forest Iide”, which is located near the miraculous view of the “submerged forest of Lake Shirakawa”. URL
https://prcdn.freetls.fastly.net/release_image/137011/7/137011-7-f585cd5306037130784d3e6d6d9c7c32-1576×1576.jpg A miraculous view of the submerged forest of Lake Shirakawa, very popular on SNS
https://prcdn.freetls.fastly.net/release_image/137011/7/137011-7-c110cbc3450f88dd63e28fd457e42226-800×533.jpg Forest Iide, a closed hotel on the shore of Lake Shirakawa In Iide Town, Yamagata Prefecture, the town-owned hotel “Forest Iide,” which has been closed since 2019, as well as the adjacent “Cottage Kiko Satokan” and “Nakatsugawa Rural Park,” are being reused by introducing private sector initiatives. We are currently considering the possibility. We solicited proposals from a wide range of private businesses and conducted a “sounding market survey” through “dialogue” with private businesses in order to understand the possibility of utilization and marketability of the facility as an accommodation facility. I will. The results of this sounding will be used as a reference for future public recruitment of businesses. 1. Background of the sounding survey This area is a treasure trove of tourism resources, including the “submerged forest of Lake Shirakawa,” and is visited by many tourists throughout the year. However, due to a lack of accommodation facilities and short stay times, tourism consumption has not increased and the economic impact on the region has been limited. On the other hand, the town-owned hotel has been closed since 2019, so we are working with a private business operator to reopen it as a lodging facility in order to revitalize the area. 2. Target area/facility Integrated management and operation of Forest Iide, Cottage Kiko Satokan, and Nakatsugawa Rural Park 3. Sounding items ・Proposals regarding ideas for projects to be implemented, contents of facilities to be developed, etc. ・Proposals based on the direction of our town’s measures (local contribution, environmental measures, etc.) ・Proposals regarding various conditions such as business scope, business start date, business period, etc. 4. Schedule November 19, 2020 – Announcement of sounding guidelines November 19th to December 20th, 2020 Individual on-site tours held December 27, 2020 Sounding proposal submission deadline Late January 2020 Publication of sounding results April 2020 (scheduled) Public recruitment for business operators begins *Please see the town website for
implementation guidelines and facility details.
https://www.town.iide.yamagata.jp/012/kankokeikaku.html [Inquiries] Yamagata Prefecture Iide Town Commerce and Tourism Division [Person in charge] Tetsuhiko Kikukawa, Tourism Exchange Office [TEL] 0238-87-0523 [FAX] 0238-72-3827 [E-mail]
i-kankou@town.iide.yamagata.jp
A panoramic view of the submerged forest of Lake Shirakawa. The lakeside facility shown at around 42 seconds is “Forest Iide”. https://img.youtube.com/vi/watch/sddefault.jpg
https://www.youtube.com/watch?v=watch
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