IHG Hotels & Resorts/IHG ANA Hotels Group Japan IHG brand campaign “Guest How You Guest – Be yourself, do whatever you want” has started. Actress Nanao, who appears in the Japan-only concept movie, appears.

IHG Hotels & Resorts/IHG ANA Hotels Group Japan: IHG brand campaign “Guest How You Guest – Be yourself, as much as you want” begins. Actor Nanao, who appears in the Japan-only concept movie, appears. ​
IHG Hotels & Resorts / IHG ANA Hotels Group Japan Press Release: June 11, 2025 IHG brand campaign “Guest How You Guest – Be yourself, as much as you want” has started. Actor Nanao, who appears in the Japan-only concept movie, appears. Solo travel is “staying in your hotel room without even taking a step out” IHG Hotels & Resorts (Headquarters: UK, Japan: Minato-ku, Tokyo, Domestic operation: IHG ANA Hotels Group Japan LLC, Representative: IHG Hotels & Resorts Japan & Micronesia Managing Director and IHG ANA Hotels Group Japan LLC CEO Abhijay Sandilya, hereinafter referred to as IHG) is running the IHG global campaign “Guest How You Guest” with the desire to have people freely choose a hotel according to their travel purpose and preferences and spend their time in their own way. In Japan, to commemorate the launch of the campaign in June 2025, which conveys the freedom of how to spend time at a hotel, expressed in the words “Be yourself, do as you like.”, we held a first unveiling event with actor Nanao, who appears in the Japan-only concept movie, as a guest.
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https://prcdn.freetls.fastly.net/release_image/2364/469/2364-469-7e74a92a87ceebeee7bcf25b575fc786-3600×2400.jpg At the beginning of the meeting, IHG Hotels & Resorts Director of Marketing Shared Services, Japan & Micronesia Kosuke Yamada took the stage and said about IHG, “Through this brand campaign, we hope that you will know that IHG offers a variety of hotel brands and offers you options to stay in a way that suits you.” He also spoke about the campaign that will be launched in June, saying, “We would be very happy if you could enjoy a stay that suits you and realize the idea of ​​’do as much as you want,’ with our hospitality at IHG hotels.” Afterwards, a Japan-only concept movie was unveiled, and Nanao, who appears in the movie, took to the stage. Regarding the concept of “Guest How You Guest – Do as you like, as much as you like,” she commented, “I love traveling abroad and often stay in hotels, so I felt like I was experiencing the very concept of IHG. When I looked at the lineup of IHG hotels, there were many hotels I had stayed at before, and I’m always happy to stay in such nice hotels.” He also reflected on his impression of the ANA InterContinental Hotel Tokyo where he shot the photos, saying, “The night view was beautiful, there was a bar, and the luxurious atmosphere made me feel relaxed.” When asked about her private stays at Kimpton and Six Senses, Nanao said, “At Kimpton, I first saw water apple and longan as welcome sweets, and they were both delicious. Since then, I always buy those fruits whenever I go to a tropical country!” “The atmosphere of Six Senses was really good. I usually go to the beach, but it was so comfortable that I sometimes didn’t even take a step out of my room (laughs). When I’m off, I value my alone time to relax and refresh both my body and mind, and I really value the time to face myself, so choosing a hotel room is very important. I’ve stayed in many hotels before, but Six Senses was top-notch and wonderful.” She said with a smile,
remembering her trips. When asked about her hotel stay routine, Nanao answered, “When I travel alone, I stay completely at home and enjoy the hotel grounds and my room to the fullest. I read a book on the balcony or terrace with a pool.” IHG is a global hospitality company with 10 brands in Japan, from InterContinental to Six Senses, Vignette Collection, Kimpton, Hotel Indigo, Crowne Plaza, voco, Holiday Inn, Holiday Inn Express, and Garner. In particular, we are focusing on expanding our luxury and lifestyle portfolio, and we have properties in major cities such as Tokyo, Osaka, and Kyoto, as well as Appi Kogen, Beppu, Manza, Ishigaki, etc. In the past five years, Six Senses, Kimpton, and Vignette Collection have been introduced to Japan, and Regent Hotels & Resorts are scheduled to be introduced in the future.
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https://prcdn.freetls.fastly.net/release_image/2364/469/2364-469-580ac03cd0bf2c821c3cf9978e30c049-3600×2400.jpg [Campaign Overview] ● Title: IHG brand campaign “Guest How You Guest – Be yourself, as much as you want” ● Key visual appearance: Nanao ● Release date: June 11, 2025 – ● Movie composition: 3 parts in total (developed on Instagram, TikTok, YouTube, LINE, etc.) ● OOH
development: Shibuya Station Shibunishi Deck (6/9 – 6/16) Osaka Metro Umeda Station (6/9-6/16) Osaka Umeda Hankyu D Street (6/9-6/16) About IHG Hotels & Resorts / IHG ANA Hotels Group Japan: IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company that provides True Hospitality for Good. It operates the following 20 hotel brands, has more than 6,600 hotels in over 100 countries around the world, and has more than 2,200 hotels in development. In addition, IHG One Rewards is one of the world’s largest loyalty programs with 145 million members, and offers a variety of benefits. • Luxury & Lifestyle: Six Senses Hotels Resorts Spa, Regent Hotels & Resorts, • InterContinental Hotels & Resorts, The Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo • Premium: voco, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels • Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, Garner, Avid Hotels • Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites • Exclusive Partners: Iberostar Beachfront Resorts InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in the UK and registered in England and Wales. IHG has approximately 385,000 staff in our hotels and corporate offices around the world, welcoming guests from all over the world every day. *As of March 31, 2025 IHG Global Site:
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