[Ichigo Co., Ltd.] Ichigo x Rikkyo University Tourism Research Institute Hospitality Management Course THE KNOT TOKYO Shinjuku on-site tour held
Strawberry Press release: November 19, 2024 Ichigo × Rikkyo University Tourism Research Institute
Hospitality Management Course THE KNOT TOKYO Shinjuku local tour held Our company is a “sustainable infrastructure company” that supports people’s enriched lives. On November 7th, Yasuhide Hosono, President and Representative Director of Ichigo Jisho Co., Ltd., at the request of Rikkyo University Tourism Research Institute, gave a lecture on collaboration between lifestyle hotels and restaurant content at the Institute’s hospitality management course. I gave a lecture. In addition, on November 16th, we will conduct a tour of THE KNOT TOKYO Shinjuku with all the students who have applied, where they will experience the friendly and hospitable hospitality and learn about the key points of THE KNOT TOKYO Shinjuku’s renovation. I received it.
In 2016, we acquired a former earthquake-resistant hotel built in 1979, invested approximately 4 billion yen, and fully renovated it using strawberry shinzukuri techniques, leaving only the building structure, and created new added value. In 2018, we had our grand opening as the lifestyle hotel “THE KNOT TOKYO Shinjuku.” Since its opening, the hotel has been loved by locals as well as domestic and international travelers. Collaboration with restaurants, which is the theme of this lecture, plays an important role as content to achieve high customer satisfaction at the lifestyle hotel that Ichigo is aiming for. In the lecture given at the Hospitality Management Course, he explained that, based on the background that lifestyle hotels had not yet penetrated Japan at the time of acquisition, he talked about everything from marketing research to establishing the definition of the lifestyle hotel that our company was aiming for. We talked about the company’s history so far, including how the collaboration between the owner, hotel operator, and restaurant operator came about. We received many questions from the participants, such as “Why did we decide to open a lifestyle hotel in this location?” “What was the concept and what points did we pay attention to?” ■ THE KNOT TOKYO Shinjuku local tour
■ Student comments Iori Watanabe I learned a lot from hearing him talk about THE KNOT brand in detail, including the business model and strategy at the time he entered the business, and the current relationship between Hotel AM and hotel and restaurant operators. I am grateful for the valuable opportunity to give the lecture and the local tour. Kazuko McNeil The atmosphere is reminiscent of an airport, with locals buying bread at the bakery at the entrance, people relaxing in the lounge, people working, and foreign guests sharing the same space. I felt a sense of elegance and liveliness. Equipped with a stylish bar and lounge that can be used by the general public, the hotel was used as a place for a wide variety of people to gather and for interaction with the local community, giving me a strong sense of the changes that the hotel has undergone. Nowadays, when traveling, people are becoming more oriented towards “things” rather than “things,” and more and more people are placing importance on experiences. I thought it would be an attractive, experiential lifestyle hotel that includes the local community, with its location adjacent to Shinjuku Central Park, lush greenery, and proximity to the Tokyo Marathon starting point. ■ About Rikkyo University Tourism Research Institute The Rikkyo University Tourism Research Institute aims to research the tourism business and related industries in Japan and other countries in general from both theoretical and practical perspectives, and to contribute to the development of tourism with the results of our research. Aiming to provide newer and more practical tourism and hospitality education, we have created a “Hospitality Management Course” that continues the tradition of the “Hotel Course” that was the origin of the Institute, and a “Hospitality Management Course” that aims to acquire the national examination for travel business management qualification. We operate three courses: the Travel Business Course, and the Tourist Destination Management Expert Training Program, which aims to develop human resources who will be responsible for creating tourist destinations from a regional management perspective. Rikkyo University Tourism Research Institute HP https://www.rikkyo.ac.jp/research/institute/it [THE KNOT TOKYO Shinjuku Overview] Location 4-31-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo Transportation 4 minutes walk from Tochomae Subway Station Site area 3,107.41 square meters Total floor area 13,809.03 square meters Area of use Commercial Structure/hierarchy SRC/RC construction 14 floors above ground Construction Shimizu Corporation (seismic reinforcement, guest room interior, equipment renewal, etc.), Tanseisha Co., Ltd. (restaurant interior) Operator Ikeda Founding Co., Ltd. Completion 1979 (completely renovated in 2018) Number of rooms Room 408 Image
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■ About “THE KNOT” THE KNOT TOKYO Shinjuku
https://hotel-the-knot.jp/tokyoshinjuku/ THE KNOT YOKOHAMA
https://hotel-the-knot.jp/yokohama/ THE KNOT SAPPORO
https://hotel-the-knot.jp/sapporo/ THE KNOT HIROSHIMA
https://hotel-the-knot.jp/hiroshima/ *For inquiries regarding this release, please contact Ichigo Public Relations 03-4485-5515
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