Hotel Norm. ao, a new private resort hotel in Kawaguchiko specializing in wellness, will have its grand opening on the 11th and 27th.

The grand opening of the private resort hotel “Hotel Norm. ​
norm. Press release: November 25, 2024 Hotel Norm. ao, a new private resort hotel in Kawaguchiko specializing in wellness, will have its grand opening on the 11th and 27th. All wellness resort experiences include “spring water bath,” “steam sauna,” “forest bath,” “dry head spa,” “mugwort steaming,” “harvesting herbs and mushrooms,” and “handmade incense.” Inclusive
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-614e047dd729a65526d731a308968a05-1602×1066.png norm. Co., Ltd. (head office: Fujikawaguchiko-cho, Minamitsuru-gun, Yamanashi Prefecture), which operates a private resort business, will open its third new wellness facility, “Hotel Norm. ao”, in November 2024. We will open in Kawaguchiko from Wednesday the 27th. In addition to the existing facilities of “hotel norm. fuji,” which offers outdoor activities, and “hotel norm. We will develop two private resort hotels. ▼Why a private resort hotel packed with wellness experiences? “Hotel Norm.” is a private space where no one will disturb you, and with the concepts of “chill,” “art,” and “local,” you have the option of “doing whatever you like or not needing to do” with your loved ones. A private resort hotel brand where you can enjoy a relaxing experience. What other travel experiences have you had since the opening of the first building, “Hotel Norm. Fuji” in 2020, and the second building, “Hotel Norm. Air” in 2022? I’ve been thinking about whether I could offer this to my customers. “hotel norm. fuji” and “hotel norm. On the other hand, while some travel purposes include recreation and stress relief, there are also wellness trips that focus on “healing yourself”. The market size of health tourism (wellness and retreat-based travel) was approximately 2.86 trillion yen in 2019, and is estimated to grow to approximately 3.67 trillion yen in 2025 and to approximately 4.52 trillion yen in 2030. has been. (*1) There are “ryokan” (Japanese inns) with hot springs and delicious meals that fulfill the needs of consumers seeking wellness-oriented travel, but the product elements (environment, facilities, food, services) provided at ryokan inns are We have heard from guests that many of the products are nearly homogeneous, and that they have become
increasingly commoditized. Vacation rental accommodations offer flexibility in the experiences offered because they are limited to one group per day, with facilities where you can have a barbecue, play badminton, and other activities; There are many. However, when we asked online travel agencies, there were very few facilities that offer wellness experiences as private spaces. Perhaps one of the great values ​​that a private space can provide is that it allows you time to face yourself and creates a healing destination for your trip. With a new understanding of the potential of our products, we would like to propose a private wellness trip. (*1)Japan Economic Research Institute “Market size of health tourism including wellness tourism”
https://www.jeri.or.jp/survey/Wellness tourism–Rejuvenate your mind, body and community/ ▼Stay at hotel norm. ao
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https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-685dd8d1956efcde167f1fef9aab3951-950×1425.png hotel norm. ao is one of the hotel norm. facilities that specializes in wellness times. Start a relaxing break with a semi-open-air bath surrounded by plants and a steam sauna, and enjoy herbal tea picked from the hotel’s garden in the tea room. You can read a book while bathing in the forest, and depending on the season you can harvest mushrooms, so you can spend a luxurious time in nature. In addition to BBQ, we also have catering services and dinner prepared by a private chef. In the morning, you can relax in the master bedroom overlooking the lake, take a bath, and receive an inclusive massage on the day of check-out. It is perfect for a three-generation family trip with small children, a trip with female friends, and a stay-at-home trip for couples. Name: hotel norm. ao Grand opening: Wednesday, November 27, 2024 Reservation acceptance start date: November 25, 2024 (Monday) Location: 2108 Nagahama, Fujikawaguchiko-machi, Minamitsuru-gun, Yamanashi Prefecture Access: Approximately 10 minutes by car from Kawaguchiko Station *Transportation from Kawaguchiko Station to the facility is available Facility website: https://www.hotel-normao.com/ ​ Instagram: @hotelnorm.ao
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https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-a17b46ee86f790f4b52e42273e683330-679×1018.png Works by ceramic artists are on display at the facility and available for purchase. Before purchasing, you can experience whether it suits your lifestyle by actually using it at the hotel.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-ddcf5f8b25ab55f3df1e4e4a29e6072f-1310×873.png The baths use spring water from the northern foot of Mt. Fuji, and are maintained so that they can be used comfortably 24 hours a day, using soft water that is gentle on the skin. This is a semi-open-air bath where you can enjoy the fresh air of Lake Kawaguchi while looking at the botanicals. In addition, a steam sauna that fills the space with high-density steam raises your core body temperature and promotes sweating, warming you from the core of your body. After taking a hot bath, put on your pajamas or yukata and relax on the balcony. Image
URL: https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-911e2fe92ec968a36f884b2ae1b088bd-1414×943.png In the tea room, you can enjoy tea while looking out at the beautiful garden. You can make herbal tea or matcha using fresh herbs picked from the herb garden. Please spend a relaxing time while enjoying the scenery of each season.
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https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-eef54ce515c66f45fe6c7eec18bab55e-971×1456.png The aroma in the facility uses an original blend of essential oils. Using this aroma, we create incense that can be enjoyed for various occasions during your stay, and can be used as souvenirs. In the morning, you can also enjoy a head and body massage while burning incense as part of your inclusive experience.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-7f614a7caa75078c16662b7e0cd4e4a4-3504×2336.jpg With a private chef and catering available, this property is also perfect for those looking for a special culinary experience. You can experience cooking using a wide variety of herbs, spices, and seasonings such as soy sauce malt and maple syrup. We also have a bamboo steamer and authentic teppanyaki cooking equipment, and in autumn you can cook and enjoy nameko mushrooms and flat mushrooms harvested from the garden on the spot. In addition, the craft beer and alcohol available from the taps are all-inclusive, so you can enjoy them with your meal.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-dc6b74c32a64facded155ff14912ebfe-1369×912.png The master bedroom offers spectacular lake views from the moment you wake up. The 180-degree panoramic view of Lake Kawaguchi is as beautiful as a painting, and will provide you with a special morning that will remain in your heart.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-820827781ecb43258dc19dbc51901c77-2537×1903.jpg The balcony where you can enjoy BBQ is designed to fully enjoy the sounds of nature. At night and in the morning, the sounds of deer can be heard coming from the forest behind the house, and from evening to night, the sounds of insects are soothing and soothing to the ears. In addition, so that the sound of flowing spring water soothes the entire space, the underground structure of the garden has been designed to maximize the sound. ▼Hotel norm. ao’s design philosophy
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-c531270ca67588b60fb906b6fdacf9f4-1044×695.png In order to maximize the wellness stay experience, norm. places great importance on its own spatial design. Its design philosophy emphasizes creating spaces that are both simple and purposeful, creating spaces that calm the mind and encourage deep introspection. hotel norm. ao offers an opportunity to slow down, connect with yourself, and rediscover your balance. Surrounded by tranquil gardens, calm lakes, and moist forests, this private resort hotel is a wellness space where design and nature come together to soothe the mind and body. Based on the philosophy of “raw materials,” we offer wellness that appeals to the senses. Light passing through the vertical latticework casts shadows that reflect the passage of time, and every texture, from rough stone to smooth oak, was chosen to create a connection with nature and a sense of security. This is a place where design and nature are in harmony. A place where you can find yourself in tranquility and discover the healing power of simplicity.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-39a7b445964c961d38e17de4d5ba45b8-1376×917.png The floor cushions surrounding the low table are designed to allow guests to relax and experience the traditions of Japanese tea ceremony culture. This intimate space is surrounded by large glass walls that bring in the garden’s vibrant colors, especially the striking red maple trees. Detailed green tiles line the walls, subtly reflecting the rich greenery outside, adding depth and texture, and creating a natural connection between inside and outside. Skylights and high ceilings further enhance the open feel, flooding the room with natural light and creating an ethereal sense of tranquility. The harmony of these materials and architectural elements creates an atmosphere where guests can connect with both culture and tranquility.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-010d6504a106e4ca52e0a4d3c65edf36-3900×2925.jpg The dark stones of the hot springs harmonize with the lush vegetation that lies within, creating a tranquil composition where the strength and beauty of nature coexist. Botanical spaces bring life and vibrancy to this space designed for serenity and reflection. Soft, discreet, gentle light envelops the space, enhancing a calm and meditative atmosphere without detracting from the surrounding natural beauty. Skylights let in fresh air and natural light, giving the feeling of being in an open-air bath despite the cave-like space, deepening your connection to nature. This delicate design immerses guests in the space.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-c29372ffbec4278d1d5db5792ba5e413-2606×1955.jpg The living room is set lower than the kitchen and tea room, creating a subtle separation of spaces without the use of walls or doors. This cozy sunken space is an inviting place for gathering and relaxation. Large oak niches display carefully selected artwork, while wide white walls accommodate floral arrangements, art, and even double as a giant projector screen. In the quiet, digital-free living room, you can enjoy a movie experience using a projector without using a roll-down screen.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-9a783d16bbefb317354694965bef8cbb-3504×2336.jpg A monolithic stone countertop is placed at the center of the homely space, and its solid feel brings a sense of calm to the interior. It acts as a visual anchor, tactilely separating the warm oak cabinetry, the neutral texture of the concrete flooring, and the soft texture of the off-white walls. The backpack, finished with green tiles, infuses the space with a quiet rhythm and subtly evokes a sense of Japanese tradition. In the bar section, dim lighting gently illuminates the dark green tiles, creating a subtle glow that adds depth and mystery. Creates a cozy space perfect for enjoying drinks. This exquisite combination of light and texture creates a space that combines warmth and sophistication, enriching the atmosphere.
https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-bb6ca18a78d4a5d91a56a01473604aa6-2688×2016.jpg The balcony is equipped with an outdoor teak wood table set and spotlights, providing a sophisticated and clean space for guests to enjoy delicious food and drinks. The balcony overlooks the lush garden, where the harmony of natural light and greenery further emphasizes the connection between indoors and outdoors. Designed for comfort and elegance, this space is the ideal place to relax and enjoy your meal.
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https://prcdn.freetls.fastly.net/release_image/100542/10/100542-10-ebd5ebc50f82189fde56fc48e1e01061-1544×1158.jpg With a minimalist oak bed platform, soft green headboard accents and expansive windows, the bedroom is designed as a tranquil retreat. The scenery of the forest and lake spreads out like a canvas that changes with the seasons, filling the interior with natural light and seasonal colors. The master bedroom offers an even more special experience, with expansive windows offering panoramic views of the lake, creating an ever-changing landscape of water and sky. The mattress is made by Cocoil, which is known for its “ideal sleeping position.” (*1) Upgrade your experience of sleeping in the great outdoors with stress-free sleeping comfort that gently envelops you. The futons are made from Koshu down futons, which are high quality down futons made at the foot of Mt. Fuji, a world heritage site. Using feathers polished with abundant natural water, each futon is carefully finished by skilled craftsmen, leading to a quality sleep. (※2) (*1) A mattress that you can lie on forever if you want to pursue “sleeping posture” and “sleeping happiness” https://cocoil.net/ (*2) High-quality down futon made at the foot of the world heritage site “Mt. Fuji” https://www.koushuumoufuton.com/ ▼What is norm. Co., Ltd. A resort company founded by friends who met during their student days in New York to spread the “chill,” “art,” and “local” experiences they had experienced there in Japan. If such a time is “normal”, it is named “norm.” Surrounded by the great nature of Lake Kawaguchi, in a sophisticated architecture, we offer time spent surrounded by art, and operate a private resort hotel business and a private resort wedding business.